22nd Century Same Store Unit Sales for Pinnacle VLN® and Pinnacle Pure Surge 161%
The company plans to use the sales results to support its pursuit of additional retailers.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
22nd Century Group (XXII) reported a 161% increase in combined same-store retail unit sales of Pinnacle VLN and Pinnacle Pure.
The increase was from the second to third quarter at its launch retail partner, which operates approximately 1,500 outlets. The company believes growing consumer awareness and recent marketing and promotional activities contributed to the increase. Pinnacle VLN has been on the market for approximately one year, while Pinnacle Pure was recently added. The company plans to pursue additional retailers to expand distribution.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointCombined Pinnacle VLN and Pinnacle Pure same-store unit sales rose 161% from the second to third quarter at the launch retail partner.
- Minor point. Forward-looking: it has not happened yet and may not happen.Distribution expansion plans target additional retailers for Pinnacle VLN and Pinnacle Pure.
Negative
- None.
Details
Market move: XXII +24.71% vs previous close. Pinnacle retail sales growth
On Oct 15, the day this news came out, the latest delayed price for XXII is 24.71% above the previous close. Argus tracked a peak move of +21.8% during the session. Argus tracked a trough of -4.3% from its starting point during tracking. Our momentum scanner has recorded 32 alerts for this stock so far that day. The latest delayed price is $0.78. Relative volume is exceptionally heavy at 21.3x the average.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.
Key Figures
- Same-store unit sales growth
- 161%
- Pinnacle VLN® and Pinnacle Pure; second to third quarter
- Launch partner retail outlets
- approximately 1,500 outlets
- Retail footprint operated by the launch partner
Key Terms
alkaloid biosynthesis technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Company targets additional retailers as consumer demand supports its distribution expansion strategy
MOCKSVILLE, N.C., Oct. 15, 2026 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN® and Pinnacle Pure increased
Pinnacle VLN®, the Company’s low nicotine cigarette brand available in regular and menthol varieties, has been on the market for approximately one year. The recent addition of Pinnacle Pure, its tobacco-and-water cigarette brand, expands the Pinnacle portfolio and further helps meet the demand of adult smokers seeking a better alternative to their standard brands.
“These results are encouraging evidence of consumer demand for Pinnacle VLN® and Pinnacle Pure. Pinnacle VLN® is showing that the smoking community is seeking an answer to their smoking practice that includes our low nicotine Pinnacle VLN® products in both regular and menthol flavors. The growth in Pinnacle VLN® coupled with the new launch of Pinnacle Pure demonstrates the consumer’s willingness to change brands as they seek alternatives to nicotine and quarterly price increases from the major brands.” said Larry Firestone, Chief Executive Officer of 22nd Century Group. “We have spent the past year setting up distribution and our launch partner retail channel. Now have the proof points we need to sell additional retailers to support the low nicotine cigarette category along with Pinnacle Pure which will drive our retail expansion plans as we go forward.”
About 22nd Century Group, Inc.
22nd Century Group is pioneering the Tobacco Harm Reduction and Nicotine Reduction Movements by enabling smokers to take control of their nicotine consumption.
Our Technology is Tobacco
Our proprietary non-GMO reduced nicotine tobacco plants were developed using our patented technologies that regulate alkaloid biosynthesis activities resulting in a tobacco plant that contains
Our Products
We created our flagship product, the VLN® cigarette using our low nicotine tobacco, to give traditional cigarette smokers an authentic and familiar alternative in the form of a combustible cigarette that helps them take control of their nicotine consumption. VLN® cigarettes have
VLN® and Helps You Smoke Less® are registered trademarks of 22nd Century Limited LLC.
Learn more at xxiicentury.com, on X (formerly Twitter), on LinkedIn, and on YouTube.
Learn more about VLN® at tryvln.com.
Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as “anticipate,” “believe,” “consider,” “continue,” “could,” “estimate,” “expect,” “explore,” “foresee,” “goal,” “guidance,” “intend,” “likely,” “may,” “plan,” “potential,” “predict,” “preliminary,” “probable,” “project,” “promising,” “seek,” “should,” “will,” “would,” and similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our expectations regarding regulatory enforcement, including our ability to receive authorization or approval for new products, and (ii) our financial and operating performance. Actual results might differ materially from those explicit or implicit in forward-looking statements. Important factors that could cause actual results to differ materially are set forth in “Risk Factors” in the Company’s Annual Report on Form 10-K filed on March 26, 2026 and Quarterly Reports on Form 10-Q filed May 7, 2026 and August 14, 2026. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.
Investor Relations & Media Contact
Daniel Otto
Chief Financial Officer & Investor Relations
22nd Century Group
investorrelations@xxiicentury.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did 22nd Century Group's Pinnacle same-store unit sales increase?
Combined same-store retail unit sales of Pinnacle VLN and Pinnacle Pure increased 161% from the second to third quarter at the company's launch retail partner. The figure covers the two brands together.