L'Officiel Coffee Showcases Strong Cultural Ties alongside with Celebrities and Influencers to Amplify Authentic Voice

Rhea-AI Summary

AMTD Group and The Generation Essentials Group announced that L'Officiel Coffee has become a cultural hub showcasing AMTD L'Officiel's iconic content and legacy. The cafe received significant celebrity endorsement, notably from Michelle Wai, lead actress of AMTD-produced 'The Last Dance'. Wai, who was featured on L'Officiel Hong Kong's February 2025 cover, presented her signed magazine copy to the cafe. Her performance in 'The Last Dance' earned multiple prestigious awards, including Best Actress at the Hong Kong Film Awards and the Asia Pacific Film Festival. L'Officiel Coffee plans to strengthen its global celebrity partnerships to promote appreciation for life's beauty and social sustainability.

Positive

• Successful celebrity endorsement strategy with notable actress Michelle Wai
• Strong performance of AMTD-produced movie 'The Last Dance' with over 20 international awards
• Strategic expansion of AMTD's brand through L'Officiel Coffee cultural hub

Negative

• None.

NEW YORK and PARIS and SINGAPORE, June 20, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group (NYSE: TGE), a subsidiary of the Group under AMTD Digital (NYSE: HKD), jointly announced that L'Officiel Coffee has created a space that showcases AMTD L'Officiel's iconic images and contents, embedded with its century-old legacy, yet embracing continuous evolutions.

To build upon its heritage, the café has transformed into a vibrant cultural hub, receiving enthusiastic endorsement from a diverse array of international celebrities and influencers. Their presence helps establish the café as a lively intersection of fame, art, and culture.

Recently, Michelle Wai, the lead actress of the AMTD-produced movie "The Last Dance" and the cover star of L'Officiel Hong Kong's February 2025 Issue, officially presented her signed copy of the L'Officiel magazine to L'Officiel Coffee. "The Last Dance" movie achieved remarkable success, receiving more than 20 awards at various international film festivals. Through her outstanding performance in the film, Michelle Wai also earned numerous accolades, including the "Actor of the Year – Outstanding Expression Award" at Weibo Movie Night, "Best Actress" at the 43rd Hong Kong Film Awards, "Best Actress" at the Hong Kong Film Directors' Guild Awards, the "Extraordinary Actors Award" at the 19th Edition of Asian Pop-Up Cinema, "Best Actress" at the 16th Golden Lotus Awards, "Best Actress" at the 61st Asia Pacific Film Festival, "Best Chinese Film and Television Actress" at the 39th Huading Awards, and the "Best Actress" at the 5th New Era International Film Festival Golden Flowering Awards, among others.

Looking ahead, L'Officiel Coffee is committed to deepen collaborations with global celebrities and influencers. Through ongoing interactions and storytelling, the L'Officiel Coffee brand aims to amplify the L'Officiel voice and promote a message of appreciation for the beauty of life and sustainability of our societies.

About The Generation Essentials Group (formerly known as World Media and Entertainment Universal Inc.)

The Generation Essentials Group, jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news. 

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of TGE, AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of TGE, AMTD IDEA Group and AMTD Digital with the SEC. All information provided in this press release is as of the date of this press release, and none of TGE, AMTD IDEA Group and AMTD Digital undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For AMTD IDEA Group:
IR Office
AMTD IDEA Group
EMAIL: ir@amtdinc.com 

For AMTD Digital Inc.:
IR Office
AMTD Digital Inc.
EMAIL: ir@amtdigital.com 

For The Generation Essentials Group:
IR Office
The Generation Essentials Group
EMAIL: tge@amtd.world 

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SOURCE AMTD Digital; AMTD IDEA Group; The Generation Essentials Group

FAQ

What is the significance of Michelle Wai's involvement with AMTD's L'Officiel Coffee?

Michelle Wai, star of AMTD's award-winning film 'The Last Dance' and L'Officiel Hong Kong cover star, presented her signed magazine copy to L'Officiel Coffee, enhancing the cafe's cultural significance.

How many awards did AMTD's movie 'The Last Dance' receive?

'The Last Dance' received more than 20 awards at various international film festivals, with Michelle Wai winning multiple Best Actress awards including at the Hong Kong Film Awards and Asia Pacific Film Festival.

What is L'Officiel Coffee's future strategy for AMTD?

L'Officiel Coffee plans to deepen collaborations with global celebrities and influencers to amplify the L'Officiel brand voice and promote appreciation for life's beauty and social sustainability.

How is AMTD expanding its brand through L'Officiel Coffee?

AMTD is using L'Officiel Coffee as a cultural hub that showcases AMTD L'Officiel's iconic images and content, combining its century-old legacy with modern celebrity endorsements and cultural elements.