TGE's Films become a Global Brand in the Entertainment Industry to Shine Bright at the Box Office

Rhea-AI Summary

AMTD Group and its subsidiary The Generation Essentials Group (TGE) announced significant success for their latest film releases. TGE's 'She's Got No Name' premiered at the Shanghai International Film Festival, achieving remarkable pre-sale performance with over RMB30 million (USD4.2 million) in box office revenue. The film ranks first in both box office revenue and audience turnout for the 2025 summer movie season in China, particularly resonating with female audiences and young viewers in smaller cities. The marketing campaign reached over 1.3 billion people globally, with strong social media presence on Douyin and Weibo. Additionally, TGE's upcoming film 'My First of May' held a successful Father's Day preview screening, selling out quickly and receiving positive audience feedback for its father-daughter storyline.

Positive

• 'She's Got No Name' achieved RMB30 million (USD4.2 million) in pre-sale box office revenue
• Marketing campaign reached over 1.3 billion people globally
• Film ranked first in box office revenue and audience turnout for 2025 summer season in China
• Strong market penetration in smaller Chinese cities with appeal to female and young audiences
• 'My First of May' preview screening sold out quickly, indicating strong audience interest

Negative

• None.

Insights

Film Industry Analyst

TGE's films show strong performance in China with impressive pre-sales, indicating potential box office success for AMTD's entertainment subsidiary.

TGE's latest film "She's Got No Name" is demonstrating remarkable commercial momentum in the Chinese market. The film has achieved the #1 position in both box office revenue and audience turnout among all 2025 summer releases in China. With RMB30 million (USD4.2 million) in pre-sales already secured, the film is showing significant commercial potential.

What's particularly notable is the film's demographic reach. Its strong performance in smaller Chinese cities indicates market penetration beyond first-tier urban centers, while its appeal to female and younger audiences suggests effective targeting of key moviegoing demographics. This broad appeal is crucial for maximizing box office potential in the competitive summer season.

The marketing campaign's reported reach of over 1.3 billion people represents extraordinary visibility. The film's dominance on Chinese social media platforms like Douyin and Weibo (ranking #1 and #4 respectively on trending lists) indicates strong digital engagement, which typically correlates with sustained box office performance.

TGE's second highlighted film, "My First of May," also shows promising early indicators with sold-out preview screenings, suggesting the company may have multiple successful releases in its current slate. This could indicate effective diversification within TGE's content portfolio, balancing commercial risk across multiple productions.

PARIS and NEW YORK and SINGAPORE, June 18, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group (NYSE: TGE), a subsidiary of the Group under AMTD Digital (NYSE: HKD), jointly announced that following its premier as the opening film at the Shanghai International Film Festival on June 21st, TGE's latest release, "She's Got No Name", has gained remarkable momentum over the past five days and is poised for great success.

The film achieved great success on its opening day pre-sale, ranking first in both box office revenue and audience turnout among all releases during the 2025 summer movie season in China. As of today, its total pre-sale box office has exceeded RMB30 million (USD4.2 million). The anticipation surrounding the film has been exceptional, making it the most expected release of the season. Notably, it has become a leading hit in smaller cities in China and has garnered strong interest from female audiences and young viewers—underscoring its broad appeal and widespread popularity.

From a marketing perspective, the movie campaign has generated significant global attention, reaching over 1.3 billion people. The film has topped Douyin's trending topic list and secured fourth place on Weibo's hot search chart, highlighting its strong momentum and influential presence.

In addition to "She's Got No Name", TGE's upcoming film "My First of May" held a special preview screening on Father's Day, June 21st. The tickets for the preview event sold out in no time very quickly, reflecting strong audience interest. It also received an enthusiastic response, with viewers expressing deep emotional resonance with the heartfelt father-daughter story portrayed in the film.

In addition to the two highly anticipated films, TGE has established a proven track record of success in the past few years, consistently resonating with audiences and achieving strong box office performance.

About The Generation Essentials Group (formerly known as World Media and Entertainment Universal Inc.)

The Generation Essentials Group, jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news.

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of TGE, AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of TGE, AMTD IDEA Group and AMTD Digital with the SEC. All information provided in this press release is as of the date of this press release, and none of TGE, AMTD IDEA Group and AMTD Digital undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For AMTD IDEA Group:
IR Office
AMTD IDEA Group
EMAIL: ir@amtdinc.com

For AMTD Digital Inc.:
IR Office
AMTD Digital Inc.
EMAIL: ir@amtdigital.com

For The Generation Essentials Group:
IR Office
The Generation Essentials Group
EMAIL: tge@amtd.world

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SOURCE AMTD IDEA Group; AMTD Digital; The Generation Essentials Group

FAQ

What is the box office performance of TGE's 'She's Got No Name' film?

The film has exceeded RMB30 million (USD4.2 million) in pre-sale box office revenue and ranks first in both box office revenue and audience turnout for the 2025 summer movie season in China.

How successful was the marketing campaign for 'She's Got No Name'?

The marketing campaign reached over 1.3 billion people globally, with the film topping Douyin's trending topic list and reaching fourth place on Weibo's hot search chart.

Which audiences are most attracted to TGE's 'She's Got No Name'?

The film has particularly strong appeal among female audiences and young viewers, especially in smaller cities in China.

How did TGE's 'My First of May' perform at its preview screening?

The Father's Day preview screening of 'My First of May' sold out very quickly and received enthusiastic response from viewers who connected with its father-daughter story.

Where did 'She's Got No Name' make its premiere?

The film premiered as the opening film at the Shanghai International Film Festival on June 21st.