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TGE's Successful Strategy in Japan Has Garnered Positive Feedback, Enhanced Market Exposure, and Established Solid Contribution to Business Growth

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TGE, a subsidiary of AMTD Digital, announces the upcoming release of its fourth L'Officiel Japan Issue on June 28, 2025, featuring TWICE's MINA on the cover. Since its launch in September 2024, L'Officiel Japan has gained significant traction in the Japanese market. The company has successfully established L'Officiel Coffee in Omotesando, Tokyo, with plans to open 2-3 additional locations across Tokyo, Kyoto, and/or Osaka. TGE is expanding its presence with plans to launch L'Officiel Hommes Japan and introduce La Revue des Montres magazine next year. The summer 2025 issue includes exclusive content featuring artist Tomokazu Matsuyama, photographer Yoshihiko Ueda, and Shunsuke Michieda, distributed through partnership with Asahi Shimbun Publications Inc.
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Positive

  • Board approval for expansion with 2-3 new L'Officiel Coffee shops across major Japanese cities
  • Successful launch and positive reception of L'Officiel Japan since September 2024
  • Strategic expansion plans with new magazine launches: L'Officiel Hommes Japan and La Revue des Montres
  • Strong distribution partnership with Asahi Shimbun Publications Inc.

Negative

  • None.

PARIS and NEW YORK and SINGAPORE, June 19, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group (NYSE: TGE), a subsidiary of the Group under AMTD Digital (NYSE: HKD), is proud to announce the upcoming release of its fourth L'Officiel Japan Issue, scheduled for June 28.

Launched in September 2024, L'Officiel Japan marks TGE's full-scale efforts to engage the Japanese market. Since its launch, it has received widespread acclaim and positive feedback both locally and internationally.

Japan is one of the key markets' focuses for TGE. Building on this, TGE has leveraged the AMTD L'Officiel intellectual property and successfully launched the world's first-ever L'Officiel Coffee in Omotesando, Tokyo. To further expand its presence, the board of directors of TGE has approved plans to open 2-3 additional L'Officiel Coffee shops across Japan, including key locations in Tokyo, Kyoto, and/or Osaka. On the magazine side, L'Officiel Japan is planning to launch L'Officiel Hommes Japan next year, while also introducing TGE's global Watch and jewellery Magazine brand - La Revue des Montres, to the Japanese market.

The latest L'Officiel Japan summer 2025 issue features TWICE's MINA on the cover. Mina is a member of the globally active girl group TWICE, which debuted in South Korea in 2015. In 2024, TWICE performed at Nissan Stadium, becoming the first overseas female artist group to perform there. In 2023, she formed the sub-unit MISAMO with fellow Japanese members MOMO and SANA. As MISAMO, they held a concert at Tokyo Dome in 2025, breaking a new record for the fastest Tokyo Dome performance by a female artist. She also became an ambassador for BOUCHERON starting in 2024. Mina makes a dazzling appearance on the cover wearing high jewelry from Boucheron, exemplifying the brand's ever-evolving aesthetic vision.

Inside the latest L'Officiel Japan issue, readers will find an exclusive interview with contemporary artist Tomokazu Matsuyama, whose "FIRST LAST" exhibition at AzabudaiHills sparked widespread acclaim. The issue also features a stunning fashion story by photographer Yoshihiko Ueda, capturing his wife, Karen Kirishima, ahead of his upcoming solo exhibition at the Museum of Modern Art, Hayama. Rounding out the issue is Shunsuke Michieda of Naniwa Danshi, whose delicate expressions captivate the viewer in every frame.

This issue will be widely distributed across Japan in partnership with Asahi Shimbun Publications Inc., with whom TGE maintains a smooth and strong collaboration. The issue will be available at bookstores across Japan, through online retailers, and at L'Officiel Coffee Japan location.

About The Generation Essentials Group (formerly known as World Media and Entertainment Universal Inc.)

The Generation Essentials Group, jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of TGE, AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of TGE, AMTD IDEA Group and AMTD Digital with the SEC. All information provided in this press release is as of the date of this press release, and none of TGE, AMTD IDEA Group and AMTD Digital undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For AMTD IDEA Group:
IR Office
AMTD IDEA Group
EMAIL: ir@amtdinc.com 

For AMTD Digital Inc.:
IR Office
AMTD Digital Inc.
EMAIL: ir@amtdigital.com 

For The Generation Essentials Group:
IR Office
The Generation Essentials Group
EMAIL: tge@amtd.world

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/tges-successful-strategy-in-japan-has-garnered-positive-feedback-enhanced-market-exposure-and-established-solid-contribution-to-business-growth-302486243.html

SOURCE AMTD IDEA Group; AMTD Digital; The Generation Essentials Group

FAQ

What are TGE's expansion plans for L'Officiel Coffee in Japan?

TGE plans to open 2-3 additional L'Officiel Coffee shops across Japan, targeting key locations in Tokyo, Kyoto, and/or Osaka, following the successful launch in Omotesando, Tokyo.

Who is featured on the cover of L'Officiel Japan's Summer 2025 issue?

TWICE's MINA is featured on the cover wearing Boucheron high jewelry. She is a member of the globally successful K-pop group and MISAMO sub-unit.

What new magazine brands is TGE planning to launch in Japan?

TGE plans to launch L'Officiel Hommes Japan and introduce their global Watch and jewellery Magazine brand, La Revue des Montres, to the Japanese market next year.

When was L'Officiel Japan launched and who distributes it?

L'Officiel Japan was launched in September 2024 and is distributed across Japan through a partnership with Asahi Shimbun Publications Inc.

What notable content is included in the latest L'Officiel Japan issue?

The issue features an exclusive interview with artist Tomokazu Matsuyama, a fashion story by photographer Yoshihiko Ueda featuring Karen Kirishima, and a photo spread of Shunsuke Michieda from Naniwa Danshi.
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