TGE Successfully Launches Another IP Extended Business: The Birth of L'OFFICIEL BAR

Rhea-AI Summary

AMTD (AMTD) and subsidiary TGE announced the grand opening of the world's first L'OFFICIEL BAR in Omotesando, Japan on October 21, 2025.

Located on the third floor of the first L'OFFICIEL COFFEE, the bar offers cocktails, snacks and special menus as part of the group's vertical IP extension. The launch follows the prior L'OFFICIEL COFFEE rollout and aims to strengthen global brand presence.

The group plans to establish 20–30 L'OFFICIEL BAR locations worldwide within 2–3 years to expand the L'Officiel dining concept.

PARIS and NEW YORK and SINGAPORE, Oct. 21, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group ("TGE", NYSE: TGE), a subsidiary of the Group under AMTD Digital (NYSE: HKD), jointly announced the grand opening of the world's first L'OFFICIEL BAR in Omotesando, Japan.

Last week, the world's first L'OFFICIEL BAR grandly opened in Omotesando, Japan. Located on the third floor of the world's first L'OFFICIEL COFFEE, the bar offers a diverse menu of L'Officiel dining concepts, including cocktails, snacks, and special menus.

The launch of L'OFFICIEL BAR marks another successful expansion of our vertical IP extended business, following the success of L'OFFICIEL COFFEE. Looking ahead, our goal is to establish 20-30 L'OFFICIEL BAR globally within the next 2-3 years, further strengthening the brand presence and influence worldwide.

About AMTD Group Inc.

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news.

About The Generation Essentials Group

The Generation Essentials Group (NYSE: TGE), jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties.

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group with the SEC. All information provided in this press release is as of the date of this press release, and none of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For more information, please contact:

For AMTD IDEA Group:
IR Office
AMTD IDEA Group
EMAIL: ir@amtdinc.com 

For AMTD Digital Inc.:
IR Office
AMTD Digital Inc.
EMAIL: ir@amtdigital.net 

For The Generation Essentials Group:
IR Office
The Generation Essentials Group
EMAIL: tge@amtd.world

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SOURCE AMTD Digital; AMTD IDEA Group; The Generation Essentials Group

FAQ

What did AMTD and TGE announce about L'OFFICIEL BAR on October 21, 2025?

They announced the grand opening of the world's first L'OFFICIEL BAR in Omotesando, Japan.

Where is the new L'OFFICIEL BAR located and what does it serve?

The bar is on the third floor of the first L'OFFICIEL COFFEE in Omotesando and serves cocktails, snacks and special menus.

What is AMTD's expansion target for L'OFFICIEL BAR (AMTD) over the next 2–3 years?

The group targets establishing 20–30 L'OFFICIEL BAR locations globally within 2–3 years.

Which AMTD entities are involved in launching L'OFFICIEL BAR in Japan?

AMTD Group and its subsidiary The Generation Essentials Group (TGE) jointly launched the bar.

Is L'OFFICIEL BAR a standalone concept or linked to an existing venue?

L'OFFICIEL BAR is part of the vertical IP extension and is located within the existing L'OFFICIEL COFFEE location in Omotesando.