ICARO Media Group Announces 10-Year Contract with América Móvil's Claro Brasil

Rhea-AI Summary

ICARO Media Group has entered a 10-year contract with Claro Brasil, a subsidiary of América Móvil (NYSE: AMX), to enhance advertising revenue through various digital platforms. This partnership, in collaboration with RioVerde, will leverage ICARO's AI technology and media expertise to monetize Claro's digital advertising inventory across internet, web portals, native apps, and pay-TV channels.

Claro Brasil, serving over 87 million mobile customers, is the second-largest mobile operator in Brazil and América Móvil's largest subsidiary. The collaboration aims to capitalize on Claro's extensive reach, covering more than 4,800 Brazilian municipalities and approximately 98% of the population.

This strategic alliance underscores ICARO's commitment to generating monetizable value for its partners in the largest LATAM market, further solidifying its position in the telecommunications and media technology sectors.

Positive

• 10-year contract with Claro Brasil, América Móvil's largest subsidiary
• Access to over 87 million mobile customers for monetization
• Expansion of advertising revenue streams across multiple digital platforms
• Partnership leverages ICARO's AI technology for enhanced monetization

Negative

• None.

Insights

Media and Telecommunications Analyst

This 10-year contract between ICARO Media Group and Claro Brasil, an América Móvil subsidiary, is a significant development in the Latin American telecom and media landscape. The deal aims to boost Claro's advertising revenue across its digital platforms, potentially impacting América Móvil's bottom line.

Key points to consider:

• Claro Brasil has over 87 million mobile customers, representing a massive audience for targeted advertising.
• The partnership leverages ICARO's AI technology and RioVerde's expertise in digital advertising.
• This aligns with the growing trend of telecom operators seeking new revenue streams through digital advertising.
• The long-term nature of the contract (10 years) suggests confidence in the partnership's potential.

For América Móvil investors, this could mean increased revenue diversification and potentially higher average revenue per user (ARPU) in its largest subsidiary. However, the actual financial impact will depend on the execution and market response to the enhanced advertising capabilities.

Digital Advertising Specialist

This partnership marks a significant shift in how telecom operators are approaching revenue generation. By leveraging ICARO's AI technology and RioVerde's advertising expertise, Claro Brasil is positioning itself to capitalize on its vast user base more effectively.

Key implications for the digital advertising landscape:

• Integration of AI-driven ad tech in telecom networks could lead to more personalized and effective ad targeting.
• The deal spans various platforms, including internet, web portals, native apps and pay-TV channels, offering a comprehensive advertising ecosystem.
• This move could potentially disrupt the digital advertising market in Brazil, challenging established players like Google and Facebook.

For América Móvil, success in this venture could set a precedent for similar partnerships across its other markets, potentially transforming the company's revenue model. However, investors should monitor key performance indicators such as ad engagement rates and incremental revenue growth to gauge the success of this strategy.

ICARO to Deliver Monetization for Claro Brazil with Over 87 Million Mobile Customers

NEW YORK, Oct. 10, 2024 /PRNewswire/ -- ICARO^™ Media Group, Inc. an AI Technology Media company for Telecom / Mobile Operators and Media Broadcast Companies (TMT sector), in partnership with RioVerde, has entered into a 10-year contract with Claro Brasil, a mobile operator, entertainment, satellite-television, fixed, and broadband telecommunications operator owned by América Móvil (NYSE: AMX), the largest mobile operator in the LATAM market. CLARO is the largest telecom provider in LATAM, the second largest mobile operator in Brazil, and América Móvil's largest subsidiary.

This partnership will increase Claro's advertising revenue through its platforms and channels, leveraging Brazilian communication innovator RioVerde and ICARO Media Group. Claro's digital advertising inventory placement and monetization will feature a wide variety of digital advertising both on the internet, web portals and native app platforms as well as its existing pay-tv channels.

"We are extremely excited to announce that ICARO Media Group, RioVerde and América Móvil continue a history of best-of-class business partnership in advanced media technology and digital advertising in the largest market in LATAM with Claro Brazil," stated Paul Feller, Chairman and Chief Executive Officer of ICARO Media Group.

"We are on a mission to generate monetizable value for our clients and partners, whether through inventory on our digital and OOH platforms in partnership with Rio Verde or on existing inventory and channels," said André Borges, President of ICARO Media Group, LATAM. "We are especially pleased to continue business with Claro and América Móvil."

About Claro
Claro is a subsidiary of América Móvil and is one of the largest multi-service operators in Brazil operating in more than 4,800 Brazilian municipalities and its networks provide services to approximately 98% of the population. Claro was recently chosen as the most innovative telecommunications company in Brazil by the 10th edition of the Valor Inovação 2024 Award and was ranked as the 4th most valuable brand in Brazil in the Kantar BrandZ 2024 study. It was also the most valuable brand among telecommunications companies. Claro offers integrated solutions for connectivity, entertainment, productivity and digital services in a truly convergent way, across multiple fixed and mobile platforms. Claro is a leader in pay TV, broadband and the fastest growing operator in mobile services. It also leads the corporate services segment, which includes offerings in cloud, telecom, IT and network and application security. The operator also has Claro 5G+ available in regions of all states and the Federal District.

About América Móvil:
América Móvil is a leading provider of telecommunication services. As of December 31, 2023, it had 310 million wireless subscribers and 83.8 million fixed revenue generating units in Latin America and Europe.

About ICARO^™ Media Group, Inc.
ICARO^™ empowers Global Telecoms, Media Companies and Broadcast Networks in Latin America, North America and Europe. Through both its SaaS platforms and AI-powered direct-to-consumer technology products, ICARO provides telecom and media broadcast companies with the ability to grow revenues, build audiences, and access turnkey solutions to stay competitive in an evolving media and technology marketplace. Products include ICARO OTT (AVOD, SVOD, CTV and TVOD), TITAN AI (AI Generative News Studio, AI Publishing and Recommendation, and AI Event Notification System), ICARO Engagement Portals & Apps, and ICARO Ads. ICARO's platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. ICARO is headquartered in New York, with offices located in Santa Barbara, Toronto, Boca Raton, Mexico City, and São Paulo. For more information, please visit www.icaromediagroup.com.

About RioVerde OOH / Lift
RioVerde OOH brings to the advertising market its expertise accumulated over its 19 years of existence. We deliver innovative communication models and creative projects to our clients. We manage more than 40 thousand OOH assets across all 26 Brazilian states and generate approximately 7 Million weekly impressions in Portugal through Lift Media, with assets in a significant portion of elevators in the country.

The company is involved in all of its partners' processes, from monetization, traffic, to dealing with their customers. Therefore, today we have a vast portfolio, with large organizations in the national and international markets. For more information, please visit https://rioverdeooh.com.br/.

Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.

Contact:
press@icaromediagroup.com
347-620-9272

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SOURCE ICARO Media Group, Inc.

FAQ

What is the duration of ICARO Media Group's contract with Claro Brasil (AMX)?

ICARO Media Group has entered into a 10-year contract with Claro Brasil, a subsidiary of América Móvil (NYSE: AMX).

How many mobile customers does Claro Brasil (AMX) have?

Claro Brasil, América Móvil's subsidiary, serves over 87 million mobile customers.

What services will ICARO Media Group provide to Claro Brasil (AMX)?

ICARO Media Group will deliver monetization services for Claro Brasil's digital advertising inventory across internet, web portals, native apps, and pay-TV channels.

Who are the partners involved in this contract with Claro Brasil (AMX)?

The contract involves ICARO Media Group, RioVerde, and Claro Brasil (a subsidiary of América Móvil, NYSE: AMX).