FanDuel and Amazon Announce Exclusive Odds Provider Partnership for NBA and WNBA on Prime Video

Rhea-AI Summary

Amazon (NASDAQ:AMZN) and FanDuel have announced a multi-year partnership making FanDuel the official odds provider for NBA and WNBA games on Prime Video. The collaboration introduces innovative features including opt-in bet tracking and Odds View for basketball fans starting in the upcoming NBA season.

The partnership features Blake Griffin, NBA on Prime analyst, as FanDuel's ambassador across various marketing channels. Through the new integration, users who link their Prime Video and FanDuel accounts can track their active NBA bets in real-time during games, while the Odds View feature displays live odds, lines, and probabilities for various betting options.

The partnership emphasizes responsible gaming, with bet tracking being optional and disableable through Prime Video settings.

Positive

• Strategic partnership combines Amazon's streaming reach with FanDuel's sports betting expertise
• Integration of real-time bet tracking and odds features enhances viewer engagement
• Partnership with Blake Griffin adds credibility and marketing reach
• Opt-in feature respects user privacy and promotes responsible gaming

Negative

• Bet tracking feature does not allow direct betting through Prime Video, potentially limiting convenience
• Feature availability limited to supported devices

News Market Reaction

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-1.17% News Effect

On the day this news was published, AMZN declined 1.17%, reflecting a mild negative market reaction.

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FanDuel Extends Their Relationship with Amazon in Live Sports with Innovative Bet Tracking Experience and Creative Campaigns with NBA on Prime's Blake Griffin in new multi-year partnership

NEW YORK, Sept. 30, 2025 /PRNewswire/ -- FanDuel, the premier online gaming company in North America, today announced a partnership with Amazon (NASDAQ: AMZN) to become the official odds provider and an official partner of NBA & WNBA on Prime Video.

This partnership brings together two industry leaders to enhance basketball fans' viewing experience starting this upcoming NBA season. Fans who opt in to NBA on Prime's new bet tracking and Odds View features will experience compelling narratives surrounding the game's biggest moments with FanDuel's unique insights from its market-leading sportsbook. As a premier sponsor of the NBA on Prime, FanDuel will play a key role in providing dynamic betting content during NBA action accessed via Prime Video.

"Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans," said Mike Raffensperger, President of Sports at FanDuel. "By integrating custom content into Prime Video's NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences."

"It's important to partner with brands that are invested in enhancing the fan experience. We're helping to transform how brands reach highly engaged consumers," said Danielle Carney, Head of U.S. Video and Live Sports Sales, Amazon Ads. "By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful."

As part of the partnership, Blake Griffin, an analyst for NBA on Prime, will also serve as an ambassador for FanDuel's best-in-class NBA offering. Griffin will be featured across FanDuel creative campaigns, on-air integrations, social media, and live events, bringing his unique perspective and personality to FanDuel's basketball content.

Bet Tracking
Prime Sports' new, opt-in personalized bet tracking experience with FanDuel brings together the leading streaming service for live sports with America's #1 Sportsbook. The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets. The bet tracking feature does not offer the ability to place bets directly on Prime Video.

In addition to tracking personal bets, an immersive Odds View experience (available on supported devices) can be activated that presents a rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, player props, parlays, game props, and more. The overlay adds context to the game and highlights how players and teams are performing relative to betting markets.

Responsible Gaming
Responsible gaming is a core principle of the bet tracking and Odds View experience for FanDuel and Prime Video. The bet tracking feature is optional and can be disabled in the Prime Video mobile app settings. FanDuel is deeply committed to promoting responsible gaming and has developed comprehensive tools to help our customers set appropriate limits and engage safely with our platform. FanDuel supports initiatives that encourage fans to enjoy sports responsibly while ensuring entertainment remains the primary focus of the experience.

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact:
FanDuel Group
press@fanduel.com

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SOURCE FanDuel Group

FAQ

What does the Amazon-FanDuel partnership mean for NBA viewers on Prime Video?

The partnership allows Prime Video viewers to access FanDuel's betting odds and track their active bets in real-time during NBA and WNBA games through new opt-in features.

How will FanDuel's bet tracking feature work on Amazon Prime Video?

Users who link their Prime Video profile to their FanDuel account can view and track their active NBA bets in real-time during games, including bet progress and won/lost status.

What is Blake Griffin's role in the Amazon-FanDuel partnership?

Blake Griffin, an NBA on Prime analyst, will serve as FanDuel's ambassador, appearing in creative campaigns, on-air integrations, social media, and live events.

Can users place bets directly through Amazon Prime Video's FanDuel integration?

No, the bet tracking feature does not offer the ability to place bets directly on Prime Video.

What responsible gaming measures are included in the Amazon-FanDuel partnership?

The bet tracking feature is completely optional and can be disabled in Prime Video settings. FanDuel provides tools for customers to set limits and promotes responsible gaming practices.