FanDuel and Amazon Announce Exclusive Odds Provider Partnership for NBA and WNBA on Prime Video
Amazon (NASDAQ:AMZN) and FanDuel have announced a multi-year partnership making FanDuel the official odds provider for NBA and WNBA games on Prime Video. The collaboration introduces innovative features including opt-in bet tracking and Odds View for basketball fans starting in the upcoming NBA season.
The partnership features Blake Griffin, NBA on Prime analyst, as FanDuel's ambassador across various marketing channels. Through the new integration, users who link their Prime Video and FanDuel accounts can track their active NBA bets in real-time during games, while the Odds View feature displays live odds, lines, and probabilities for various betting options.
The partnership emphasizes responsible gaming, with bet tracking being optional and disableable through Prime Video settings.
Amazon (NASDAQ:AMZN) e FanDuel hanno annunciato una partnership pluriennale che rende FanDuel il fornitore ufficiale di quote per partite NBA e WNBA su Prime Video. La collaborazione introduce funzionalità innovative tra cui il monitoraggio opt-in delle scommesse e la vista delle quote per gli appassionati di basket a partire dalla prossima stagione NBA.
La partnership vede Blake Griffin, analista di NBA on Prime, come ambasciatore di FanDuel su vari canali di marketing. Grazie alla nuova integrazione, gli utenti che collegano i propri account Prime Video e FanDuel possono monitorare in tempo reale le scommesse attive sul NBA durante le partite, mentre la funzione Odds View mostra quote, linee e probabilità live per le diverse opzioni di scommessa.
La partnership sottolinea il gioco responsabile, con il monitoraggio delle scommesse opzionale e disabilitabile tramite le impostazioni di Prime Video.
Amazon (NASDAQ:AMZN) y FanDuel han anunciado una asociación plurianual que convierte a FanDuel en el proveedor oficial de probabilidades para partidos de NBA y WNBA en Prime Video. La colaboración introduce funciones innovadoras, incluyendo el seguimiento de apuestas con opción de activación y la Vista de Probabilidades para los aficionados al baloncesto a partir de la próxima temporada de la NBA.
La asociación cuenta con Blake Griffin, analista de NBA on Prime, como embajador de FanDuel en varios canales de marketing. Con la nueva integración, los usuarios que vinculen sus cuentas de Prime Video y FanDuel pueden seguir sus apuestas activas de la NBA en tiempo real durante los partidos, mientras que la función Vista de Probabilidades muestra probabilidades en vivo, líneas y probabilidades para varias opciones de apuesta.
La asociación enfatiza el juego responsable, con el seguimiento de apuestas siendo opcional y desactivable a través de la configuración de Prime Video.
아마존(NASDAQ:AMZN)과 FanDuel이 다년 계약을 발표했습니다. FanDuel은 Prime Video의 NBA와 WNBA 경기의 공식 배당률 제공자가 됩니다. 이 협력은 다음 NBA 시즌부터 Opt-in 베팅 추적 및 농구 팬들을 위한 Odds View와 같은 혁신적 기능을 도입합니다.
파트너십은 Blake Griffin을 NBA on Prime 애널리스트로, FanDuel의 브랜드 홍보 대사로 다양한 마케팅 채널에서 활동합니다. 새로운 통합으로 Prime Video와 FanDuel 계정을 연동한 사용자들은 경기 중 실시간으로 진행 중인 NBA 베팅을 추적할 수 있으며, Odds View 기능은 다양한 베팅 옵션의 실시간 배당률과 라인, 확률을 보여줍니다.
책임 있는 게임을 강조하며, 베팅 추적은 선택적이며 Prime Video 설정을 통해 비활성화할 수 있습니다.
Amazon (NASDAQ:AMZN) et FanDuel ont annoncé un partenariat pluriannuel faisant de FanDuel le fournisseur officiel de cotes pour les matchs de NBA et de WNBA sur Prime Video. Cette collaboration introduit des fonctionnalités innovantes, notamment le suivi des paris en option et Odds View pour les fans de basketball à partir de la prochaine saison NBA.
Le partenariat met en avant Blake Griffin, analyste de NBA on Prime, comme ambassadeur de FanDuel sur divers canaux marketing. Grâce à la nouvelle intégration, les utilisateurs qui relient leurs comptes Prime Video et FanDuel peuvent suivre en temps réel leurs paris NBA actifs pendant les matchs, tandis que la fonctionnalité Odds View affiche les cotes, les lignes et les probabilités en direct pour diverses options de pari.
Le partenariat met l'accent sur le jeu responsable, avec le suivi des paris optionnel et désactivable via les paramètres de Prime Video.
Amazon (NASDAQ:AMZN) und FanDuel haben eine mehrjährige Partnerschaft angekündigt, wodurch FanDuel zum offiziellen Wettquoten-Anbieter für NBA- und WNBA-Spiele auf Prime Video wird. Die Zusammenarbeit führt innovative Funktionen ein, darunter eine optionale Wettverfolgung und Odds View für Basketballfans ab der kommenden NBA-Saison.
In der Partnerschaft fungiert Blake Griffin, NBA-on-Prime-Analyst, als Botschafter von FanDuel in verschiedenen Marketing-Kanälen. Durch die neue Integration können Nutzer, die ihre Prime Video- und FanDuel-Konten verknüpfen, ihre laufenden NBA-Wetten in Echtzeit während der Spiele verfolgen, während die Odds View-Funktion Live-Quoten, Linien und Wahrscheinlichkeiten für verschiedene Wettoptionen anzeigt.
Die Partnerschaft legt Wert auf verantwortungsbewusstes Spielen, wobei die Wettverfolgung optional ist und über die Prime Video-Einstellungen deaktiviert werden kann.
أمازون (بورصة ناسداك: AMZN) وFanDuel يعلنان شراكة متعددة السنوات تجعل FanDuel موفرًا رسميًا للاحتمالات في ألعاب NBA وWNBA على Prime Video. تتيح الشراكة ميزات مبتكرة بما في ذلك تتبع الرهانات بموافقة وت view الاحتمالات للمشجعين لكرة السلة بدءًا من موسم NBA المقبل.
تتضمن الشراكة بليك جريفت، محلل NBA على Prime، كسفير FanDuel في قنوات تسويقية متعددة. من خلال التكامل الجديد، يمكن للمستخدمين الذين يربطون حساباتهم Prime Video وFanDuel تتبع رهانات NBA النشطة في الوقت الفعلي أثناء المباريات، بينما تعرض ميزة Odds View الاحتمالات الحية والخطوط والاحتمالات لخيارات الرهان المختلفة.
تؤكد الشراكة على اللعب المسؤول، مع أن تتبع الرهانات اختياري ويمكن تعطيله من خلال إعدادات Prime Video.
亚马逊（NASDAQ:AMZN） 与 FanDuel 宣布多年的合作伙伴关系，使 FanDuel 成为 Prime Video 上 NBA 和 WNBA 比赛的官方赔率提供方。该合作引入创新功能，包括可选的下注跟踪和面向篮球迷的 Odds View，预计在即将到来的 NBA 赛季推出。
该伙伴关系以 布莱克·格里芬，NBA on Prime 的分析师，作为 FanDuel 的大使出现在各种营销渠道中。通过新集成，连接 Prime Video 和 FanDuel 账户的用户可以在比赛期间实时跟踪他们正在进行的 NBA 下注，而 Odds View 功能则显示各种下注选项的实时赔率、盘口和概率。
合作强调负责任的博彩，下注跟踪是可选的，可以通过 Prime Video 设置禁用。
- Strategic partnership combines Amazon's streaming reach with FanDuel's sports betting expertise
- Integration of real-time bet tracking and odds features enhances viewer engagement
- Partnership with Blake Griffin adds credibility and marketing reach
- Opt-in feature respects user privacy and promotes responsible gaming
- Bet tracking feature does not allow direct betting through Prime Video, potentially limiting convenience
- Feature availability limited to supported devices
Insights
Amazon's strategic partnership with FanDuel adds interactive betting features to NBA broadcasts, potentially driving Prime subscriber growth and engagement.
Amazon has secured FanDuel as the official odds provider for NBA and WNBA content on Prime Video in a multi-year partnership that significantly enhances their sports streaming offering. This collaboration introduces two innovative features: a personalized bet tracking experience that allows viewers to monitor their active FanDuel bets during live games, and an Odds View overlay displaying live betting odds and probabilities across various bet types.
The strategic value here extends beyond simple sponsorship. By integrating betting content directly into broadcasts, Amazon creates a more compelling and sticky viewing experience. Sports betting enthusiasts represent a highly engaged demographic, and this integration gives them reason to choose Prime Video over competing platforms. The opt-in nature of these features balances engagement with responsible gaming concerns.
The partnership also includes promotional elements featuring Blake Griffin, an NBA on Prime analyst, who will serve as a FanDuel ambassador across multiple channels. This cross-promotion leverages personality-driven content to attract viewers to both platforms simultaneously.
From Amazon's perspective, this deal represents a sophisticated approach to monetizing their sports broadcasting rights beyond traditional advertising. By creating an ecosystem that connects streaming content with betting activity, they're establishing a new engagement model that competitors will struggle to replicate quickly. This creates both a differentiation advantage for Prime Video and potentially opens additional revenue streams through the Amazon Ads platform mentioned in the release.
FanDuel Extends Their Relationship with Amazon in Live Sports with Innovative Bet Tracking Experience and Creative Campaigns with NBA on Prime's Blake Griffin in new multi-year partnership
This partnership brings together two industry leaders to enhance basketball fans' viewing experience starting this upcoming NBA season. Fans who opt in to NBA on Prime's new bet tracking and Odds View features will experience compelling narratives surrounding the game's biggest moments with FanDuel's unique insights from its market-leading sportsbook. As a premier sponsor of the NBA on Prime, FanDuel will play a key role in providing dynamic betting content during NBA action accessed via Prime Video.
"Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans," said Mike Raffensperger, President of Sports at FanDuel. "By integrating custom content into Prime Video's NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences."
"It's important to partner with brands that are invested in enhancing the fan experience. We're helping to transform how brands reach highly engaged consumers," said Danielle Carney, Head of
As part of the partnership, Blake Griffin, an analyst for NBA on Prime, will also serve as an ambassador for FanDuel's best-in-class NBA offering. Griffin will be featured across FanDuel creative campaigns, on-air integrations, social media, and live events, bringing his unique perspective and personality to FanDuel's basketball content.
Bet Tracking
Prime Sports' new, opt-in personalized bet tracking experience with FanDuel brings together the leading streaming service for live sports with America's #1 Sportsbook. The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets. The bet tracking feature does not offer the ability to place bets directly on Prime Video.
In addition to tracking personal bets, an immersive Odds View experience (available on supported devices) can be activated that presents a rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, player props, parlays, game props, and more. The overlay adds context to the game and highlights how players and teams are performing relative to betting markets.
Responsible Gaming
Responsible gaming is a core principle of the bet tracking and Odds View experience for FanDuel and Prime Video. The bet tracking feature is optional and can be disabled in the Prime Video mobile app settings. FanDuel is deeply committed to promoting responsible gaming and has developed comprehensive tools to help our customers set appropriate limits and engage safely with our platform. FanDuel supports initiatives that encourage fans to enjoy sports responsibly while ensuring entertainment remains the primary focus of the experience.
About FanDuel Group
FanDuel Group is the premier mobile gaming company in
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Media Contact:
FanDuel Group
press@fanduel.com
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SOURCE FanDuel Group
FAQ
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