Amazon Com Stock Price, News & Analysis

Melissa Barrera, known for her roles in In the Heights and Scream, has received the IMDb "Fan Favorite" STARmeter Award, celebrating her popularity based on over 200 million monthly IMDb visitors. This recognition coincides with Hispanic Heritage Month, highlighting Hispanic and Latino storytellers. Barrera's STARmeter ranking surged due to her recent performance in the Netflix series Keep Breathing, and she has several upcoming projects, including Carmen and Scream 6. IMDb continues to honor contributions from Hispanic and Latino talent.

Amazon (NASDAQ: AMZN) has launched enhancements to its Manage Your Experiments tool, aimed at helping sellers optimize product listings and increase sales by up to 25%. Announced during the Accelerate 2022 conference, these features include A/B testing for key content elements and automated publishing of successful experiments. Additional enhancements to the Product Opportunity Explorer and Search Analytics Dashboard provide brands with deeper insights into customer behavior and product opportunities. Amazon continues to invest billions in seller tools, supporting over 1.5 million jobs in the U.S.

At the Accelerate conference, Amazon (NASDAQ: AMZN) launched new marketing solutions aimed at enhancing sales for direct-to-consumer (DTC) sellers through its Buy with Prime program. These solutions include Sponsored Brands ads that direct shoppers to DTC sites, co-branded social media ads on Facebook and Instagram, and the Buy with Prime Marketing Toolkit that utilizes Prime branding. The initiatives are in beta testing, with sellers reporting increased conversion rates of over 40% since adopting Buy with Prime. These strategies aim to drive traffic and sales for participating sellers.

Amazon (NASDAQ: AMZN) has unveiled new marketing tools at its annual seller conference, Accelerate, aimed at enhancing seller email marketing capabilities. The company introduced Tailored Audiences, allowing sellers to target specific customer groups at no cost, which can potentially boost customer retention. Additionally, Amazon launched Premium A+ Content for eligible brands, which has proven to increase sales by up to 20%. The Tailored Audiences tool will be available to U.S. sellers in early 2023, further solidifying Amazon’s commitment to supporting its seller community.

Amazon has launched two new programs to enhance benefits for its Delivery Service Partners (DSPs) and their drivers. The Next Mile program offers up to $5,250 annually for access to over 1,700 academic programs, while a new 401(k) plan will help DSPs match employee contributions with an estimated investment of $60 million in the first year. These initiatives represent a total investment of over $450 million in the coming year, aiming to improve driver career prospects and DSP competitiveness.

Amazon announced the launch of the new Kindle and Kindle Kids, both featuring a 6-inch, 300 ppi high-resolution display, USB-C charging, and up to six weeks of battery life. The Kindle is priced at $99.99, while Kindle Kids is available for $119.99 and includes a one-year subscription to Amazon Kids+. Pre-orders start today, with shipping commencing on October 12. Key highlights include improved storage capacity, a glare-free screen, and sustainability initiatives focusing on reducing carbon emissions and recyclable packaging.

Amazon announced exclusive offers for Prime members ahead of the Thursday Night Football season kickoff on September 15. Members can access deals on NFL-licensed products and home entertainment devices through amazon.com/TNFcentral. An interactive kickoff event in Los Angeles will feature Hall of Famer Jerry Rice and exclusive VIP experiences await Prime members at all 15 TNF games. This initiative aims to enhance the value of Prime membership, making live sports a key attraction for customers.

Amazon (NASDAQ: AMZN) announced that its new series, The Lord of the Rings: The Rings of Power, attracted over 25 million global viewers on its first day, setting a record for Prime Video. The series launched in more than 240 countries and territories and will continue releasing episodes weekly until the season finale on October 14. Jennifer Salke, head of Amazon Studios, expressed gratitude to the creative team and fans, noting the series' significance in the fantasy genre.