Abercrombie & Fitch Announces Collaboration with NFL Linebacker TJ Watt

Rhea-AI Summary

Abercrombie & Fitch (NYSE: ANF) has announced its first athletic partnership for its Your Personal Best (YPB) activewear brand with NFL linebacker TJ Watt and his wife, former professional soccer player Dani Watt. The multi-season collaboration will launch in three seasonal drops starting Fall 2025, followed by Spring and Summer 2026.

The collection features both men's and women's activewear, with prices ranging from $29 to $90. The men's line includes shorts, tees, tanks, and hoodies, while the women's collection offers additional items like leggings and sports bras. The products will be available through Abercrombie's website and retail stores.

YPB, launched in 2022, offers performance products in sizes XXS-XXL with various length options, featuring squat-proof bottoms, four-way stretch tops, and studio outer layers.

Positive

• First-ever athletic partnership for YPB activewear line, expanding brand reach
• Strategic collaboration with high-profile NFL player enhances brand visibility
• Multi-season partnership indicates long-term growth strategy for activewear segment
• Diverse product range across multiple price points ($29-$90) targets broad market

Negative

• None.

The co-designed collection by TJ and Dani Watt debuts this fall, marking Abercrombie’s first athletic partnership for its Your Personal Best (YPB) activewear brand

NEW ALBANY, Ohio, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced the debut of a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. The first release of the co-designed collection for Abercrombie’s activewear brand, Your Personal Best (YPB), will be available beginning Thursday, August 21, 2025.

Marking Abercrombie's first-ever collaboration for the YPB activewear line, the collection will roll out in three seasonal drops - Fall 2025, Spring 2026 and Summer 2026 - and will feature styles for both men and women.

For men, the first drop of the collection will contain various styles including shorts, tees, tanks and hoodies. The women’s line will feature an additional assortment inclusive of leggings, sports bras and sweatshirts. Pricing ranges from $29 - $90 and will be available on www.abercrombie.com and in stores.

“TJ and Dani always bring their personal best, on and off the field, so they are the perfect partners as we embark on this pivotal next step for our YPB activewear line,” said Chief Marketing Officer at Abercrombie & Fitch Co., Carey Collins Krug. "They bring authenticity and athletic insight to every stage of the process, helping us create a collection that performs as well as they do, without sacrificing style."

TJ Watt first discovered Abercrombie’s Your Personal Best line when his wife, Dani, added it to his training wardrobe. Impressed by the quality, he began wearing the items consistently throughout his entire training routine - from warmups to recovery. The authentic connection sparked a deeper partnership and conversations with Abercrombie about creating a collection together.

“Working with such a great design and marketing team at Abercrombie and being able to do this alongside my wife has been absolutely incredible,” TJ Watt said. “Whether you're an athlete or not, we wanted to create something for everyone that was versatile enough to take you from a workout to running errands, with a polished, performance-inspired look that works seamlessly on or off the field. Dani and I are proud of what we created and excited for people to experience it.”

YPB launched in 2022 and aims to empower customers to be their personal best – from high-intensity workouts to low-key moments and everything in between. The performance products feature super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.

About Abercrombie & Fitch
Abercrombie strives to make every day more exceptional, creating a sense of getaway through its quality apparel, accessories and fragrance crafted for every occasion. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than 200 stores (including abercrombie kids) worldwide and abercrombie.com globally.

Lilli Khatibi
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/271da239-c4e7-4aee-a6ba-b4d8f0eb5920

https://www.globenewswire.com/NewsRoom/AttachmentNg/9204e9be-e39d-40e4-b5eb-46364847c716

https://www.globenewswire.com/NewsRoom/AttachmentNg/cbdca9ba-106f-4a0a-a574-ba3001ffdc20

FAQ

What is the price range of the TJ Watt x Abercrombie YPB collection?

The collection prices range from $29 to $90 and will be available on Abercrombie's website and in stores.

When will the TJ Watt x Abercrombie collection be released?

The first collection drops on August 21, 2025, with additional releases in Spring 2026 and Summer 2026.

What products are included in the ANF x TJ Watt collaboration?

The men's line includes shorts, tees, tanks, and hoodies, while the women's collection features leggings, sports bras, and sweatshirts.

What sizes are available in the Abercrombie YPB activewear line?

The YPB line is available in sizes XXS-XXL with additional options for long and short lengths.

When did Abercrombie launch the YPB activewear line?

Abercrombie launched the Your Personal Best (YPB) activewear line in 2022.