Abercrombie & Fitch Expands Partnership with Dallas Cowboys and Dallas Cowboys Cheerleaders
Abercrombie extends its Dallas Cowboys partnership with year-round fan activations, broader distribution and new collaborations with players and cheerleaders.
Rhea-AI Summary
Abercrombie & Fitch (ANF) is expanding its partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders as it returns for a second year as their Official Fashion Partner. The collaboration, which also aligns with Abercrombie’s second year as the NFL’s Official Fashion Partner, will add year-round fan activations, refreshed licensed product assortments, broader distribution and athlete collaborations. Fans will see Abercrombie branding via a pregame player tunnel walk, in-stadium activations at AT&T Stadium, creator suite experiences and curated game-day looks for players CeeDee Lamb, Caleb Downs and Malachi Lawrence.
Positive
- None.
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Key Figures
- Partnership duration
- Second year
- Dallas Cowboys and Dallas Cowboys Cheerleaders partnership
- Product refresh frequency
- Each month
- Abercrombie x DCC branded closet assortments
Previous Partnership Reports
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Expanded NFL distribution through Fanatics and additional team merchandise channels
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Multi-year NFL fashion partnership introduced player styling and team merchandise
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The expanded collaboration brings fans refreshed licensed product, broader shopping access and new activations with the Dallas Cowboys and Dallas Cowboys Cheerleaders
NEW ALBANY, Ohio, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), is expanding its relationship with the Dallas Cowboys, as it returns for a second year as the Official Fashion Partner of the team and the Dallas Cowboys Cheerleaders (DCC). Through the expanded collaboration, Abercrombie will bring fans new product and year-round activations that extend the partnership beyond the football season. The announcement comes as Abercrombie enters the second year of its partnership with the NFL as the league’s Official Fashion Partner.
Building on the success of the 2025 season, Abercrombie will bring fashion and sport together through refreshed assortments, broader distribution, in-stadium brand experiences and athlete collaborations. Throughout the season, the brand will show up through an Abercrombie-branded pregame player tunnel walk, fan activations at AT&T Stadium, and host creator moments and ticket giveaways for A&F Creator Suite members. Abercrombie will also team up with athletes CeeDee Lamb, Caleb Downs and Malachi Lawrence throughout the season, providing personalized style concierge services and curated game-day arrival looks.
The Abercrombie x Cowboys collection continues to be available through Abercrombie’s online channels and stores, with expanded distribution at NFLShop.com and at AT&T Stadium in Dallas through Abercrombie’s recently announced partnership with Fanatics, giving fans even more ways to shop the assortment.
As the Official Fashion Partner of the Dallas Cowboys Cheerleaders, Abercrombie is unveiling a branded closet, shoppable by the DCC throughout the season. Located in their locker room at The Star in Frisco, Texas, the Abercrombie x DCC closet gives the Dallas Cowboys Cheerleaders ongoing access to new Abercrombie product, with assortments refreshed each month and curated for their off-field wardrobes.
“We’re proud to deepen our relationship with the Dallas Cowboys and the Dallas Cowboys Cheerleaders as we enter this next chapter of our partnership,” said Corey Robinson, brand president of Abercrombie & Fitch. “Together, we’re bringing Abercrombie’s effortless, elevated style to one of the most passionate fandoms in sports, creating new ways for fans to show up for their team well beyond game day.”
“Abercrombie has been a strong partner in helping us connect with fans through style, self-expression and unique experiences that extend far beyond the field,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “We’re excited to build on that momentum this season and bring fans even more ways to show their Cowboys pride through this collaboration.”
Fans can shop the A&F x Dallas Cowboys collection, which includes products for adults, kids, toddler and baby, at abercrombie.com, select Abercrombie stores, NFLShop.com and at AT&T Stadium in Arlington, Texas.
About Abercrombie & Fitch:
Abercrombie & Fitch is an effortless, elevated American lifestyle brand, blending heritage and modern style through quality apparel, accessories and fragrance crafted for all of life’s moments. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and is sold in more than 300 stores worldwide (including abercrombie kids) and on abercrombie.com globally.
http://abercrombie.com/
Abercrombie Media Contact:
public_relations@anfcorp.com
Photos accompanying this release are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/ea8e8585-bf3b-4b47-b543-2be178bbbfab
https://www.globenewswire.com/NewsRoom/AttachmentNg/72adc0bb-e287-45c7-af18-5a89e7ad72f0
FAQ
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Where can fans shop the Abercrombie x Dallas Cowboys collection?
Fans can shop the A&F x Dallas Cowboys collection at abercrombie.com, select Abercrombie stores, NFLShop.com and at AT&T Stadium in Arlington, Texas. Distribution at NFLShop.com and AT&T Stadium is supported through Abercrombie’s partnership with Fanatics.
How is Abercrombie supporting the Dallas Cowboys Cheerleaders in this expanded partnership?
As the Official Fashion Partner of the Dallas Cowboys Cheerleaders, Abercrombie is launching an Abercrombie x DCC branded closet in the DCC locker room at The Star in Frisco, Texas. The closet will be shoppable by the cheerleaders throughout the season, with assortments refreshed monthly and curated for their off-field wardrobes.
What types of activations will Abercrombie run with the Dallas Cowboys during the season?
Abercrombie plans an Abercrombie-branded pregame player tunnel walk, fan activations at AT&T Stadium, creator-hosted moments and ticket giveaways for A&F Creator Suite members, as well as collaborations with players CeeDee Lamb, Caleb Downs and Malachi Lawrence on style concierge services and curated game-day arrival looks.