Hollister and Taco Bell Turn Y2K Nostalgia into the Season’s Spiciest Drop
Abercrombie & Fitch Co. (NYSE: ANF) brand Hollister and Taco Bell launch a limited-edition Y2K-inspired capsule on Dec. 1, 2025. The drop includes 11 apparel styles — graphic tees, Feel Good Fleece hoodies & sweatpants, baggy denim, socks and a hot sauce packet keychain — priced from $14.95–$79.95 and available in sizes XS–XL. Taco Bell Rewards members get early access on Nov. 25, with a Taco Bell in-app Tuesday Drop from 2 PM–3 PM PT and a chance to win one of 500 limited-edition sauce packet sweatshirts. The collection emphasizes nostalgia, Hollister’s viral Feel Good Fleece, and a holiday/tie-in merchandising push across stores and online.
Abercrombie & Fitch Co. (NYSE: ANF) brand Hollister e Taco Bell lanciano una capsule in edizione limitata ispirata allo Y2K il 1 dicembre 2025. Il drop comprende 11 capi — magliette grafiche, felpe e jogger Feel Good Fleece, denim largo, calzini e un portachiavi a forma di bustina di salsa piccante — in vendita da 14,95–79,95 dollari e disponibili nelle taglie XS–XL. I membri Taco Bell Rewards hanno accesso anticipato il 25 novembre, con un Taco Bell in-app Tuesday Drop dalle 14:00–15:00 PT e la possibilità di vincere uno dei 500 pulli in edizione limitata con bustine di salsa. La collezione punta sulla nostalgia, sul viral Feel Good Fleece di Hollister e su una spinta promozionale natalizia/di merchandising sia nei negozi sia online.
Abercrombie & Fitch Co. (NYSE: ANF) marca Hollister y Taco Bell lanzan una cápsula de edición limitada inspirada en Y2K el 1 de diciembre de 2025. El drop incluye 11 estilos de ropa — camisetas gráficas, sudaderas y joggers Feel Good Fleece, denim holgado, calcetines y un llavero con forma de sobre de salsa picante — con precios desde $14.95–$79.95 y disponibles en tallas XS–XL. Los miembros de Taco Bell Rewards obtienen acceso anticipado el 25 de noviembre, con un Tuesday Drop en la app de Taco Bell de 14:00–15:00 PT y la oportunidad de ganar uno de 500 sudaderas edición limitada con bolsita de salsa. La colección enfatiza la nostalgia, el viral Feel Good Fleece de Hollister y una estrategia de merchandising navideño/para tiendas y online.
Abercrombie & Fitch Co. (NYSE: ANF) 브랜드 Hollister와 Taco Bell이 Y2K에서 영감을 얻은 한정판 캡슐을 2025년 12월 1일에 출시합니다. 이 드롭은 11가지 의류 스타일— 그래픽 티셔츠, Feel Good Fleece 후드/스웨트팬츠, 헐렁한 데님, 양말, 매운 소스 포켓 키체인 — 14.95–79.95달러의 가격대로 XS–XL 사이즈로 제공됩니다. Taco Bell Rewards 멤버는 11월 25일 선액세스 권한을 얻고, 앱 내 화요일 드롭은 오후 2시–3시 PT에 진행되며, 500개의 한정판 소스 포켓 스웨트셔츠 중 하나를 받을 수 있는 기회가 있습니다. 이 컬렉션은 향수적인 감성, Hollister의 바이럴 Feel Good Fleece, 매장 및 온라인에서의 홀리데이/머천다이징 프로모션을 강조합니다.
Abercrombie & Fitch Co. (NYSE: ANF) marque Hollister et Taco Bell lancent une capsule en édition limitée inspirée du Y2K le 1er décembre 2025. Le drop comprend 11 styles vestimentaires — t-shirts graphiques, sweats Feel Good Fleece et joggers, denim ample, chaussettes et un porte-clé en forme de sachet de sauce piquante — vendus entre 14,95 $ et 79,95 $ et disponibles en tailles XS–XL. Les membres Taco Bell Rewards bénéficient d'un accès anticipé le 25 novembre, avec un Tuesday Drop dans l'appli Taco Bell de 14h–15h PT et une chance de gagner l'un des 500 sweatshirts en édition limitée avec sachet de sauce. La collection met l'accent sur la nostalgie, le viral Feel Good Fleece de Hollister, et une poussée merchandising de Noël en magasins et en ligne.
Abercrombie & Fitch Co. (NYSE: ANF) Marke Hollister und Taco Bell bringen eine limitierte Y2K-inspirierte Capsule am 1. Dezember 2025 auf den Markt. Der Drop umfasst 11 Bekleidungsstile — Grafik-T-Shirts, Feel Good Fleece Hoodies & Jogginghosen, lockere Denim, Socken und einen Schlüsselanhänger in Form eines scharfen Saucen-Pakets — zu Preisen von 14,95–79,95 USD und erhältlich in den Größen XS–XL. Taco Bell Rewards-Mitglieder erhalten am 25. November Vorabzugang, mit einem Taco Bell In-App Tuesday Drop von 14:00–15:00 PT und einer Chance, einen der 500 Limited-Edition-Sauce-Paket-Sweatshirts zu gewinnen. Die Kollektion betont Nostalgie, Hollisters virales Feel Good Fleece und eine Holiday-/Merchandising-Push in Stores und online.
شركة Abercrombie & Fitch Co. (بورصة نيويورك: ANF) العلامة Hollister وتاكو بُل تطلقان كبسولة إصدار محدود مستوحاة من Y2K في 1 ديسمبر 2025. يحتوي الإطلاق على 11 أسلوباً للملابس — تي شيرتات برسومات، هوديز وشرائط Feel Good Fleece، دنيم فضفاض، جوارب وميدالية مفتاح على شكل حزمه صلصة حارة — بأسعار تتراوح بين $14.95–$79.95 ومتاحة بمقاسات XS–XL. يحصل أعضاء Taco Bell Rewards على وصول مبكر في 25 نوفمبر، مع نزول الثلاثاء في التطبيق من 2 ظهرًا–3 عصرًا بالتوقيت الباسيفيكي PT وفرصة للفوز بإحدى 500 سويت شتس من édition limitée مع عبوات صلصة. تركز المجموعة على الحنين إلى الماضي، وFeel Good Fleece الفيروسي من Hollister، وجهود ترويجية موسمية داخل المتاجر وعبر الإنترنت.
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Insights
Limited-edition Hollister x Taco Bell capsule is a brand-driven partnership aimed at cultural relevance and seasonal sales.
The collaboration monetizes nostalgia by pairing Hollister apparel formats (Feel Good Fleece, baggy denim, graphic tees) with Taco Bell iconography, creating a low-complexity product drop designed to drive traffic and social buzz starting
Dependencies and risks include inventory sell-through of 11 styles priced
Watch early sell-through rates, social media engagement metrics, and any restock announcements over the first 2–4 weeks post-launch to gauge whether this is a short-term promotional win or a repeatable co‑brand model.
The drop leverages Hollister’s core SKUs and Taco Bell branding to create a margin-friendly seasonal assortment.
Product mix focuses on scalable basics (hoodies, sweatpants, tees, socks) plus a novelty keychain; this favors predictable cost structures and easy allocation to both online and in‑store channels on
Risks center on allocation strategy (sizes XS–XL), price points across the range, and the limited nature of the collab which may create one-time demand without sustainable baseline sales uplift.
Monitor sell-through by channel and returns rates in the first 30 days and whether the company extends assortments or repeats the concept in the next holiday window as a signal of commercial success.
The debut collaboration delivers a limited-edition capsule collection blending nostalgia, craveable comfort and style
NEW ALBANY, Ohio, Nov. 24, 2025 (GLOBE NEWSWIRE) -- Hollister Co. (“Hollister”), a brand of Abercrombie & Fitch Co. (NYSE: ANF), and Taco Bell are heating up the holidays with a limited-edition collaboration that delivers equal parts cozy and nostalgic. Launching on Dec. 1, the Y2K-inspired capsule collection fuses Hollister’s classic Feel Good Fleece with Taco Bell’s iconic branding for the ultimate comfort-meets-cravings product drop.
The limited-edition collection features 11 apparel styles, including:
- Graphic Tees: Vintage-inspired graphics showcasing Taco Bell menu items in bright colors and prints.
- Feel Good Fleece Hoodies & Sweatpants: Soft fabric, retro logo treatments and boxy fits. Perfect for everyone this gifting season.
- Baggy Denim: Y2K-inspired cuts featuring Taco Bell’s infamous hot sauce lineup.
- Socks: Cozy graphic socks for added flair.
- Hot Sauce Packet Keychain: A collectible accessory celebrating Taco Bell’s spiciest icon.
Each piece blends comfort with a fashion-forward edge, bringing Taco Bell’s dynamic energy to life through vibrant colors and prints. Thrift-inspired graphics pay homage to Taco Bell’s famous imagery, fan-favorite menu items and signature sauces. But the secret sauce is Hollister’s viral Feel Good Fleece fabrication that delivers unmatched softness. From retro-style hoodies and coordinating joggers to lived-in graphic tees, each piece embodies the expression of Y2K with a defining Taco Bell touch.
“Both Hollister and Taco Bell have been major players in defining youth culture, so bringing our worlds together is a natural fit,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “This collection is what our customers are truly craving for their Cyber Monday fix.”
Designed as a capsule for all, the pieces are made to mix, match and Live Más. Whether spending the holidays at home or heading to Taco Bell to satisfy any craving, the collection delivers the staples Hollister is known for, with a fun (cinnamon) twist and heat only Taco Bell could pull off. The partnership embodies Hollister’s “future vintage” philosophy, where timeless, feel-good pieces become your most-loved favorites.
“Through our Decades Y2K campaign earlier in the year, we learned that nostalgia resonates most when it moves the brand forward. For us, it’s about celebrating what made Taco Bell iconic in the first place, while reimagining it for a new generation,” said Luis Restrepo, chief marketing officer at Taco Bell. “This collaboration with Hollister is another bold way we’re bringing the brand to life beyond the menu, giving fans something fresh and unexpected that lets them show their love for Taco Bell in a whole new way.”
The Hollister x Taco Bell collection launches in stores and online on Cyber Monday with apparel available in sizes XS–XL and priced from
On Nov. 25, Taco Bell Rewards Members will be the first to access the collab, with the chance to win one of 500 limited-edition Hollister x Taco Bell sauce packet sweatshirts during the brand's in-app Tuesday Drop. The entry window is open from 2 PM–3 PM PT, exclusively on the Tuesday Drops page in the Taco Bell app.*
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
This press release may contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements, including, without limitation, statements regarding Abercrombie & Fitch Co.’s brands, sponsorships, partnerships, and distribution channels, relate to Abercrombie & Fitch Co.’s current assumptions, projections, and expectations about its business and future events. Any such forward-looking statements involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the company’s control. The inclusion of such information should not be regarded as a representation by the company, or any other person, that the objectives of the company will be achieved. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “should,” “are confident,” “will,” “could,” “outlook,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Factors that may cause results to differ from those expressed in our forward-looking statements include, but are not limited to, the factors disclosed in Part I, Item 1A. “Risk Factors” of Abercrombie & Fitch Co.’s Annual Report on Form 10-K for the fiscal year ended February 1, 2025, and otherwise in our reports and filings with the Securities and Exchange Commission.
About Hollister
Hollister creates quality apparel, accessories and fragrance made for capturing moments, creating memories and being unapologetically you. Hollister Co. is a division of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through more than 500 stores worldwide and at HollisterCo.com.
About Taco Bell Corp.
For more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
* NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell x Hollister Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 11/25/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor-specified Limited Edition Taco Bell x Hollister® branded sweatshirt (size subject to availability). ARV:
Media Contact:
Abigail Olshavsky
Abercrombie & Fitch Co.
Public_Relations@anfcorp.com
Thalia Piedra
Taco Bell Corp.
Thalia.Piedra@yum.com
Investor Contact:
Mohit Gupta
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com
Photos accompanying this announcement are available at:
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FAQ
When does the Hollister x Taco Bell collection launch and where can I buy it (ANF)?
What items and price range are in the Hollister x Taco Bell capsule (ANF)?
How can Taco Bell Rewards members get early access to the Hollister x Taco Bell drop?
Are the Hollister x Taco Bell pieces limited edition and how long will they be available?
Does the Hollister x Taco Bell collaboration include any special collectible items (ANF)?
