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Agora, Inc. (NASDAQ: API) reveals survey results showing that 61% of consumers under 55 are interested in live shopping experiences, indicating a growing trend in interactive retail. Despite some resistance, live shopping is gaining popularity, with convenience, product demonstrations, and interactivity being key drivers of consumer engagement. Brands must balance innovation and familiarity to create compelling live shopping experiences that cater to diverse age groups and expectations.
Agora, Inc. (NASDAQ: API) has launched Adaptive Video Optimization™ (AVO) technology that enhances live video quality by dynamically optimizing performance from capture to playback. The technology addresses common issues like freezing, stuttering, and grainy video caused by network conditions. AVO uses machine learning algorithms to ensure the highest video quality and optimal performance under varying network scenarios. Agora's CEO, Tony Zhao, emphasizes the importance of high-quality live streaming in today's digital world. AVO focuses on optimized image quality, unmatched video fluency, and ultra-low latency, using a comprehensive machine learning approach to optimize every stage of video processing. The technology dynamically selects the best video codec based on device capabilities and ensures a consistent, high-quality experience for users.
