AI Search Loves Press Releases—Here’s Why

Rhea-AI Summary

A webinar focused on optimizing press releases for AI-powered search engines is scheduled for April 24, 2025, from 12:00pm to 12:45pm ET. The session will explore how press releases influence AI search rankings and strategies for maximizing visibility.

The webinar features notable speakers including Mirza Germovic (SVP of AI Solutions, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire), and Chris Penn (Chief Data Scientist, Trust Insights), with Kelly Byrd Marín (Senior Director of Marketing, Notified) moderating.

Participants will learn about:

• Latest keyword and content optimization strategies
• Leveraging distribution channels for maximum reach
• Techniques to improve search visibility in AI-driven environments

NEW YORK, April 17, 2025 (GLOBE NEWSWIRE) -- WHAT: Webinar - Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines

With AI-powered search prioritizing authoritative sources and verified facts, press releases now play a bigger role than ever in communications strategies. In our special webinar, you’ll learn how releases directly influence AI search rankings and how to optimize yours for maximum visibility.

You’ll walk away knowing how to:

• Boost visibility through the latest keyword and content strategies
• Leverage key distribution channels to maximize reach
• And more!
  

WHEN: Thursday, April 24, 2025 from 12:00pm – 12:45pm ET

REGISTRATION: Link

WHO:

• Mirza Germovic – SVP of AI Solutions, Edelman - Mirza helps global brands use AI to improve how they communicate, combining tech know-how with smart strategies. At Edelman, he leads the development of AI tools that support more effective PR and marketing.
  
• Laura Macdonald – Chief Growth Officer, Hotwire - Laura facilitates client growth by leading smart, creative strategies that connect communications with real business results. In over 12 years at Hotwire, she has worked around the world with top tech brands.
  
• Chris Penn – Chief Data Scientist, Trust Insights - Chris helps companies use data and AI to understand what’s working in their marketing efforts. Known for making complex topics easy to grasp, he is a trusted voice in digital strategy and analytics.
  
• Kelly Byrd Marín (Moderator) - Senior Director of Marketing, Notified - Kelly is a seasoned PR pro turned marketer. With 16 years of experience in technology marketing, customer success and public relations, she has worked across Fortune 100 companies, PE-supported businesses, VC-backed startups and agencies.

WHY:
Search visibility isn’t just about websites and blogs anymore - AI tools are now showing well-written press releases at the top of results. This session will show PR and marketing pros how to get seen, connect with the right audiences and maximize the impact of every release.

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).

Media Contact

Caroline Smith - Caroline.smith@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/05281aa4-1a56-45fb-91d3-f16d1cf88780

FAQ

When is the AI Search Press Release Optimization webinar scheduled for?

The webinar is scheduled for Thursday, April 24, 2025, from 12:00pm to 12:45pm ET.

Who are the key speakers at the AI Search Press Release webinar?

The speakers include Mirza Germovic (Edelman), Laura Macdonald (Hotwire), Chris Penn (Trust Insights), and moderator Kelly Byrd Marín (Notified).

What topics will be covered in the AI Search Press Release webinar?

The webinar will cover keyword optimization strategies, distribution channel maximization, and techniques to improve press release visibility in AI search rankings.

Why are press releases becoming more important for AI search engines?

AI-powered search engines are now prioritizing authoritative sources and verified facts, making well-written press releases more likely to appear at the top of search results.