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AI Search Loves Press Releases—Here’s Why

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A webinar focused on optimizing press releases for AI-powered search engines is scheduled for April 24, 2025, from 12:00pm to 12:45pm ET. The session will explore how press releases influence AI search rankings and strategies for maximizing visibility.

The webinar features notable speakers including Mirza Germovic (SVP of AI Solutions, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire), and Chris Penn (Chief Data Scientist, Trust Insights), with Kelly Byrd Marín (Senior Director of Marketing, Notified) moderating.

Participants will learn about:

  • Latest keyword and content optimization strategies
  • Leveraging distribution channels for maximum reach
  • Techniques to improve search visibility in AI-driven environments

Un webinar dedicato all'ottimizzazione dei comunicati stampa per i motori di ricerca basati sull'intelligenza artificiale è programmato per il 24 aprile 2025, dalle 12:00 alle 12:45 ET. La sessione analizzerà come i comunicati stampa influenzano il posizionamento nelle ricerche AI e le strategie per massimizzare la visibilità.

Il webinar vedrà la partecipazione di relatori di rilievo come Mirza Germovic (SVP di Soluzioni AI, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire) e Chris Penn (Chief Data Scientist, Trust Insights), con la moderazione di Kelly Byrd Marín (Senior Director Marketing, Notified).

I partecipanti apprenderanno:

  • Le più recenti strategie di ottimizzazione per parole chiave e contenuti
  • Come sfruttare i canali di distribuzione per una copertura massima
  • Tecniche per migliorare la visibilità nelle ricerche in ambienti guidati dall'AI

Un seminario web enfocado en optimizar los comunicados de prensa para motores de búsqueda impulsados por inteligencia artificial está programado para el 24 de abril de 2025, de 12:00 a 12:45 pm ET. La sesión explorará cómo los comunicados de prensa influyen en el posicionamiento en búsquedas AI y estrategias para maximizar la visibilidad.

El webinar contará con destacados ponentes como Mirza Germovic (SVP de Soluciones AI, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire) y Chris Penn (Chief Data Scientist, Trust Insights), con la moderación de Kelly Byrd Marín (Directora Senior de Marketing, Notified).

Los participantes aprenderán sobre:

  • Las últimas estrategias de optimización de palabras clave y contenido
  • Cómo aprovechar los canales de distribución para alcanzar la máxima audiencia
  • Técnicas para mejorar la visibilidad en entornos de búsqueda impulsados por AI

AI 기반 검색 엔진에 최적화된 보도자료를 주제로 한 웨비나가 2025년 4월 24일 오후 12시부터 12시 45분(동부시간)까지 예정되어 있습니다. 이번 세션에서는 보도자료가 AI 검색 순위에 미치는 영향과 가시성을 극대화하는 전략을 탐구합니다.

웨비나는 Mirza Germovic(Edelman AI 솔루션 SVP), Laura Macdonald(Hotwire 최고 성장 책임자), Chris Penn(Trust Insights 최고 데이터 과학자) 등 저명한 연사들이 참여하며, Kelly Byrd Marín(Notified 마케팅 수석 이사)이 진행을 맡습니다.

참가자들은 다음 내용을 배우게 됩니다:

  • 최신 키워드 및 콘텐츠 최적화 전략
  • 최대 도달을 위한 배포 채널 활용법
  • AI 기반 환경에서 검색 가시성 향상 기법

Un webinaire consacré à l'optimisation des communiqués de presse pour les moteurs de recherche alimentés par l'IA est prévu le 24 avril 2025, de 12h00 à 12h45 ET. La session explorera comment les communiqués de presse influencent le classement dans les recherches IA et les stratégies pour maximiser la visibilité.

Le webinaire réunira des intervenants de renom tels que Mirza Germovic (SVP Solutions IA, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire) et Chris Penn (Chief Data Scientist, Trust Insights), avec Kelly Byrd Marín (Directrice Marketing Senior, Notified) en tant que modératrice.

Les participants apprendront :

  • Les dernières stratégies d'optimisation des mots-clés et du contenu
  • Comment exploiter les canaux de distribution pour une portée maximale
  • Des techniques pour améliorer la visibilité dans les environnements de recherche pilotés par l'IA

Ein Webinar zur Optimierung von Pressemitteilungen für KI-gestützte Suchmaschinen findet am 24. April 2025 von 12:00 bis 12:45 Uhr ET statt. Die Sitzung behandelt, wie Pressemitteilungen die KI-Suchrankings beeinflussen und welche Strategien zur Maximierung der Sichtbarkeit angewendet werden können.

Das Webinar präsentiert namhafte Sprecher wie Mirza Germovic (SVP AI-Lösungen, Edelman), Laura Macdonald (Chief Growth Officer, Hotwire) und Chris Penn (Chief Data Scientist, Trust Insights), moderiert von Kelly Byrd Marín (Senior Marketing Director, Notified).

Die Teilnehmer lernen:

  • Neueste Strategien zur Optimierung von Keywords und Inhalten
  • Wie man Vertriebskanäle für maximale Reichweite nutzt
  • Techniken zur Verbesserung der Sichtbarkeit in KI-gesteuerten Suchumgebungen

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NEW YORK, April 17, 2025 (GLOBE NEWSWIRE) -- WHAT: Webinar - Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines

With AI-powered search prioritizing authoritative sources and verified facts, press releases now play a bigger role than ever in communications strategies. In our special webinar, you’ll learn how releases directly influence AI search rankings and how to optimize yours for maximum visibility.

You’ll walk away knowing how to:

  • Boost visibility through the latest keyword and content strategies
  • Leverage key distribution channels to maximize reach
  • And more!

WHEN: Thursday, April 24, 2025 from 12:00pm – 12:45pm ET

REGISTRATION: Link

WHO:

  • Mirza Germovic – SVP of AI Solutions, Edelman - Mirza helps global brands use AI to improve how they communicate, combining tech know-how with smart strategies. At Edelman, he leads the development of AI tools that support more effective PR and marketing.
  • Laura Macdonald – Chief Growth Officer, Hotwire - Laura facilitates client growth by leading smart, creative strategies that connect communications with real business results. In over 12 years at Hotwire, she has worked around the world with top tech brands.
  • Chris Penn – Chief Data Scientist, Trust Insights - Chris helps companies use data and AI to understand what’s working in their marketing efforts. Known for making complex topics easy to grasp, he is a trusted voice in digital strategy and analytics.
  • Kelly Byrd Marín (Moderator) - Senior Director of Marketing, Notified - Kelly is a seasoned PR pro turned marketer. With 16 years of experience in technology marketing, customer success and public relations, she has worked across Fortune 100 companies, PE-supported businesses, VC-backed startups and agencies.

WHY:
Search visibility isn’t just about websites and blogs anymore - AI tools are now showing well-written press releases at the top of results. This session will show PR and marketing pros how to get seen, connect with the right audiences and maximize the impact of every release.

AI Search Loves Press Releases—Here’s Why

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).

Media Contact

Caroline Smith - Caroline.smith@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/05281aa4-1a56-45fb-91d3-f16d1cf88780


FAQ

When is the AI Search Press Release Optimization webinar scheduled for?

The webinar is scheduled for Thursday, April 24, 2025, from 12:00pm to 12:45pm ET.

Who are the key speakers at the AI Search Press Release webinar?

The speakers include Mirza Germovic (Edelman), Laura Macdonald (Hotwire), Chris Penn (Trust Insights), and moderator Kelly Byrd Marín (Notified).

What topics will be covered in the AI Search Press Release webinar?

The webinar will cover keyword optimization strategies, distribution channel maximization, and techniques to improve press release visibility in AI search rankings.

Why are press releases becoming more important for AI search engines?

AI-powered search engines are now prioritizing authoritative sources and verified facts, making well-written press releases more likely to appear at the top of search results.
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