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AppLovin Appoints Barbara Messing to its Board of Directors

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AppLovin Corporation (NASDAQ: APP) appoints Barbara Messing, former Roblox Chief Marketing and Communications Officer, to its Board of Directors. Messing brings extensive marketing experience from successful brands like Walmart and TripAdvisor.
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PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.

AppLovin appoints Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors. Photo credit: AppLovin Corporation.

AppLovin appoints Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors. Photo credit: AppLovin Corporation.

“We welcome Barbara as an advisor and prominent addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin. “As we expand the applications of our innovative technology we look forward to harnessing Barbara’s extensive marketing experience in both management and director positions across large, successful brands including Roblox, Walmart, TripAdvisor, Hotwire, and Overstock.”

Prior to Ms. Messing’s role at Roblox, she served as Senior Vice President, Chief Marketing Officer of Walmart US from 2018 to 2019, preceded by her successful tenure between 2011 and 2018 at TripAdvisor, Inc., serving as Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer. From 2002 to 2011, she served in a number of management positions at Hotwire.com.

“I’m excited and honored to be joining Adam and the entire board as they deliver value to shareholders by creating meaningful connections between companies and their ideal customers,” said Messing. “I look forward to working with the team to explore new opportunities and contribute to the company’s success.”

Ms. Messing currently serves on the board of Vacasa, a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.

AppLovin’s current board now consists of: Adam Foroughi, Co-founder and CEO of AppLovin; Herald Chen, Director, Advisor to CEO and former President and CFO of AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, Co-founder and CEO of Montai Health and CEO-Partner, Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, Co-founder and CEO of Curated.com; Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest, and Barbara Messing, former Chief Marketing and Communications Officer at Roblox.

For more information on AppLovin’s leadership team, visit: www.applovin.com/leadership/.

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

Source: AppLovin Corp.

Investors

David Hsiao

ir@applovin.com

Press

Kim Hughes

press@applovin.com

Source: AppLovin Corp.

FAQ

Who was appointed to AppLovin's Board of Directors?

Barbara Messing, former Roblox Chief Marketing and Communications Officer.

What is AppLovin's ticker symbol?

The ticker symbol for AppLovin is APP.

What companies did Barbara Messing work for before joining AppLovin?

Barbara Messing worked for Roblox, Walmart, TripAdvisor, Hotwire, and Overstock.

What is Barbara Messing's role at AppLovin?

Barbara Messing is an advisor and prominent addition to AppLovin's board.

Who is the Co-founder, CEO, and Chairperson of AppLovin?

Adam Foroughi.

What other companies does Barbara Messing currently serve on the board of?

Barbara Messing currently serves on the board of Vacasa.

What is the website to find more information on AppLovin's leadership team?

www.applovin.com/leadership/

Applovin Corporation

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About APP

named #8 on forbes 2015 america's most promising companies list, applovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. the platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide. applovin has over 70 employees and is headquartered in palo alto, with offices in san francisco, new york, london, and berlin. check out what it's like to work at applovin: https://vimeo.com/104580035