Applovin Corp Stock Price, News & Analysis

AppLovin Corporation (Nasdaq: APP) has appointed Christina Seafort as Chief People Officer. Seafort brings over 25 years of HR expertise, previously serving as Amazon's head of HR for Global Mergers and Acquisitions. Her role will focus on enhancing AppLovin’s people-first culture and strategies to bolster employee inclusivity and attract talent. President and CFO Herald Chen emphasized her potential impact on the company's growth in the mobile app ecosystem, highlighting the importance of strong leadership in scaling businesses.

AppLovin has announced an exclusive partnership with Project Makeover and the cast of Queer Eye. This collaboration allows players to engage with the Fab Five while completing in-game makeover tasks. The mobile game has previously achieved remarkable success, ranking as the #1 grossing game in 24 countries and amassing over 67 million installs. The partnership, facilitated by IMG, aims to enhance player experience by integrating the popular characters from the Emmy-winning show into the game. The Fab Five's appearances will be available for a limited time starting today.

AppLovin Corporation has partnered with The Trade Desk to integrate AppLovin Exchange (ALX) into The Trade Desk’s platform, marking a significant step as the first mobile in-app exchange enabling Unified ID 2.0. This collaboration aims to enhance targeting capabilities for advertisers across 140,000 mobile apps reaching over 1.8 billion devices globally. The integration will offer agencies and advertisers direct access to a wealth of mobile inventory, improving campaign efficiency and scalability.

Adjust launched Datascape, an advanced analytics solution aimed at enhancing mobile app marketing strategies. This tool allows marketers to access performance metrics and campaign data from various sources in a unified view, facilitating smarter decision-making. Key features include customizable dashboards, performance marketing metrics, and SKAdNetwork insights. CEO Simon Dussart emphasized the importance of agility in analyzing campaign data. The solution has shown promising results, enabling clients to optimize their strategies effectively.

AppLovin (NASDAQ: APP) has successfully acquired Wurl for approximately $430 million in cash and stock. This acquisition broadens AppLovin's software platform into the Connected TV (CTV) market. With Wurl, AppLovin aims to provide a seamless entry for advertisers into the growing CTV sector, expected to see ad spending surpass $30 billion by 2025. Wurl enables content companies to reach over 300 million TVs and 30 million users monthly, enhancing AppLovin's advertising capabilities and expanding their ecosystem.

AppLovin Corporation (NASDAQ: APP) has announced that CEO Adam Foroughi will engage in a fireside chat during the Morgan Stanley Technology, Media & Telecom Conference. The event is scheduled for Thursday, March 10, 2022, at 11:30 a.m. Pacific Time, to be held in San Francisco. A webcast and replay of the session will be available on the company's investor relations website shortly after the chat concludes. AppLovin is known for its comprehensive marketing software, which supports app developers in marketing, monetization, and analytics.

AppLovin Corporation (NASDAQ: APP) has initiated a share repurchase program valued at $750 million. Effective immediately, the program aims to demonstrate confidence in the company's growth potential. President and CFO Herald Chen emphasized a commitment to enhancing shareholder value through disciplined capital allocation. Repurchases will be conducted through open market transactions or private negotiations, depending on market conditions. The program is flexible and can be adjusted or terminated at the Board's discretion.

AppLovin Corporation (NASDAQ: APP) has announced its decision to acquire Wurl, a growing software platform in the Connected TV market, for roughly $430 million. This acquisition aims to enhance AppLovin's capabilities in the fast-expanding CTV sector, where ad spending is expected to exceed $30 billion by 2025. The deal will be financed with 55% cash and 45% AppLovin equity, and it is anticipated to close in the first half of 2022, allowing Wurl to continue operating under its brand.

AppLovin Corporation has partnered with HUMAN Security, Inc. to enhance traffic quality protection across its marketing software solutions. This collaboration aims to combat invalid traffic and ad fraud, ensuring better performance, transparency, and safety for clients. With the integration of MoPub and MAX, AppLovin has become the largest mobile in-app exchange, providing a robust platform for programmatic buying. HUMAN's technology, including MediaGuard, will help detect and mitigate bot activity, offering greater assurance for buyers and protection for publishers' monetization efforts.