AppFolio's 2025 Renter Preferences Report, based on a survey of 2,000+ U.S. renters, reveals key insights about modern renter preferences. The study shows that residents who are satisfied with their property manager are 73% more likely to renew leases. Despite digital trends, 39% of renters still use traditional payment methods, with 59% reporting no online payment options. The report highlights that 86% of renters value online rent payment options, while 72% prioritize rent reporting and rewards programs. Moving challenges affect 75% of renters, yet only 30% have access to digital move-in tools. The study also reveals significant generational differences, with Gen Z projected to become the largest renter demographic by 2030. This generation shows stronger preferences for digital services, with 71% valuing digital move-in services and 77% prioritizing flexible rent options.
Il Rapporto sulle Preferenze degli Inquilini 2025 di AppFolio, basato su un sondaggio condotto su oltre 2.000 inquilini negli Stati Uniti, offre importanti informazioni sulle preferenze degli inquilini moderni. Lo studio evidenzia che gli inquilini soddisfatti del loro gestore immobiliare hanno il 73% di probabilità in più di rinnovare il contratto di locazione. Nonostante le tendenze digitali, il 39% degli inquilini continua a utilizzare metodi di pagamento tradizionali, con il 59% che segnala l'assenza di opzioni di pagamento online. Il rapporto sottolinea che l'86% degli inquilini considera importanti le opzioni di pagamento dell'affitto online, mentre il 72% dà priorità alla segnalazione dell'affitto e ai programmi di premi. Le difficoltà legate al trasloco colpiscono il 75% degli inquilini, ma solo il 30% ha accesso a strumenti digitali per il trasferimento. Lo studio rivela inoltre significative differenze generazionali, con la Generazione Z destinata a diventare il gruppo demografico di inquilini più numeroso entro il 2030. Questa generazione mostra una preferenza più marcata per i servizi digitali, con il 71% che apprezza i servizi digitali per il trasloco e il 77% che dà priorità a opzioni di affitto flessibili.
El Informe de Preferencias de Inquilinos 2025 de AppFolio, basado en una encuesta a más de 2,000 inquilinos en Estados Unidos, revela información clave sobre las preferencias de los inquilinos modernos. El estudio muestra que los residentes satisfechos con su administrador de propiedades tienen un 73% más de probabilidades de renovar sus contratos de alquiler. A pesar de las tendencias digitales, el 39% de los inquilinos todavía usa métodos de pago tradicionales, y el 59% reporta no tener opciones de pago en línea. El informe destaca que el 86% de los inquilinos valora las opciones de pago de renta en línea, mientras que el 72% prioriza los reportes de renta y los programas de recompensas. Los desafíos relacionados con la mudanza afectan al 75% de los inquilinos, pero solo el 30% tiene acceso a herramientas digitales para la mudanza. El estudio también revela diferencias generacionales significativas, con la Generación Z proyectada para convertirse en el grupo demográfico de inquilinos más grande para 2030. Esta generación muestra una preferencia más fuerte por los servicios digitales, con un 71% que valora los servicios digitales de mudanza y un 77% que prioriza opciones de renta flexibles.
AppFolio의 2025년 임차인 선호도 보고서는 미국 내 2,000명 이상의 임차인을 대상으로 한 설문조사를 바탕으로 현대 임차인의 주요 선호도를 밝혀냅니다. 연구에 따르면 부동산 관리자에 만족하는 거주자는 임대 계약 갱신 확률이 73% 더 높습니다. 디지털 트렌드에도 불구하고 39%의 임차인은 여전히 전통적인 결제 방식을 사용하며, 59%는 온라인 결제 옵션이 없다고 보고했습니다. 보고서는 86%의 임차인이 온라인 임대료 결제 옵션을 중요하게 생각하며, 72%는 임대료 신고 및 보상 프로그램을 우선시한다고 강조합니다. 이사 과정의 어려움은 75%의 임차인에게 영향을 미치지만, 디지털 이사 도구를 이용할 수 있는 임차인은 30%에 불과합니다. 또한 연구는 세대 간 큰 차이를 드러내며, Z세대가 2030년까지 가장 큰 임차인 집단이 될 것으로 예상됩니다. 이 세대는 디지털 서비스에 대한 선호가 강하며, 71%는 디지털 이사 서비스를 중요하게 여기고 77%는 유연한 임대 옵션을 우선시합니다.
Le Rapport sur les Préférences des Locataires 2025 d'AppFolio, basé sur une enquête auprès de plus de 2 000 locataires américains, révèle des informations clés sur les préférences des locataires modernes. L'étude montre que les résidents satisfaits de leur gestionnaire immobilier ont 73 % plus de chances de renouveler leur bail. Malgré les tendances numériques, 39 % des locataires utilisent encore des méthodes de paiement traditionnelles, et 59 % déclarent ne pas disposer d'options de paiement en ligne. Le rapport souligne que 86 % des locataires accordent de l'importance aux options de paiement du loyer en ligne, tandis que 72 % privilégient les rapports de loyer et les programmes de récompenses. Les difficultés liées au déménagement affectent 75 % des locataires, mais seulement 30 % ont accès à des outils numériques pour l'emménagement. L'étude révèle également des différences générationnelles significatives, avec la génération Z prévue pour devenir le plus grand groupe de locataires d'ici 2030. Cette génération montre une préférence marquée pour les services numériques, 71 % valorisant les services de déménagement numériques et 77 % privilégiant des options de loyer flexibles.
Der AppFolio Mieterpräferenzbericht 2025, basierend auf einer Umfrage unter über 2.000 Mietern in den USA, liefert wichtige Einblicke in die modernen Vorlieben von Mietern. Die Studie zeigt, dass Bewohner, die mit ihrem Hausverwalter zufrieden sind, mit 73 % höherer Wahrscheinlichkeit ihren Mietvertrag verlängern. Trotz digitaler Trends nutzen 39 % der Mieter weiterhin traditionelle Zahlungsmethoden, wobei 59 % angeben, keine Online-Zahlungsoptionen zu haben. Der Bericht hebt hervor, dass 86 % der Mieter Online-Zahlungsoptionen für die Miete schätzen, während 72 % Mietberichte und Bonusprogramme priorisieren. Umzugsherausforderungen betreffen 75 % der Mieter, doch nur 30 % haben Zugang zu digitalen Umzugstools. Die Studie zeigt außerdem signifikante Generationenunterschiede, wobei die Generation Z voraussichtlich bis 2030 die größte Mietergruppe sein wird. Diese Generation zeigt eine stärkere Vorliebe für digitale Services, wobei 71 % digitale Umzugsdienste schätzen und 77 % flexible Mietoptionen bevorzugen.
Positive
Research indicates high potential for growth in digital payment adoption, with 86% of renters valuing online rent payment options
Strong correlation between property manager satisfaction and lease renewals (73% more likely to renew)
Clear market opportunity in digital move-in services, with 80% of users finding them beneficial
Negative
39% of renters still using traditional payment methods due to lack of digital options
Only 30% of renters have access to digital move-in tools despite high demand
75% of renters face challenges during move-in process, indicating service gaps
Report reveals growing appetite for services that deliver convenience
Property managers must elevate the resident experience to attract renters amid rising competition
SANTA BARBARA, Calif., May 22, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, today released its 2025 AppFolio Renter Preferences Report. Drawing on insights from over 2,000 U.S. renters, the report outlines key strategies for property managers to gain an edge in a competitive market shaped by rising costs, higher vacancies, and slower rent growth.
Residents Want Services That Offer Convenience in Their Daily Lives Today’s renters expect property managers to offer a digital, consumer-friendly experience similar to what they receive from retailers and on-demand applications. However, the availability of these services – like renter rewards programs, security deposit alternatives, and prompt maintenance support – is still limited, presenting a gap for property managers to fill.
Residents who are satisfied with their property manager are 73% more likely to plan to renew their lease. Similarly, those who are satisfied with maintenance are 71% more likely to say they are planning to renew their lease, and 86% of renters who are satisfied with communication about maintenance issues are also satisfied with their property manager.
Despite online payments becoming more common, 39% of renters still pay rent through traditional methods like cash or check, with 59% of those renters reporting that online payments are not available to them.
When considering a new rental, renters report the most valuable financial services to them are online rent payment (86%), rent reporting (72%), renter rewards programs (72%), flexible rent (69%), and security deposit alternatives (65%).
Modernizing the Moving Experience Is an Untapped Opportunity Moving is a highly stressful part of the rental journey and while digital move-in services can greatly reduce this burden, they remain underutilized. Those who use them overwhelmingly find them helpful.
While 35% of renters plan to move from their current housing, primarily seeking better living spaces or lower rent, 44% of those choosing to renew their leases cite the high cost of moving as their main reason for staying.
Three-fourths of renters have experienced challenges during the move-in process, with setting up utilities being reported as the top issue.
Fewer than 30% of renters have completed their move-in tasks through digital tools, yet 80% of those who have used them found the digital tools beneficial.
Understanding Generational Differences Is Key to Meeting and Exceeding Resident Expectations Gen Z is on track to become the largest renter demographic by 2030. With accessing homeownership continuing to be a challenge, many see rental homes as long-term residences and expect homes that use technology to improve everyday life.
71% of Gen Z renters consider digital move-in services important, compared to 58% of Millennials, 53% of Gen X, and 34% of Baby Boomers.
When evaluating a new rental, 69% of Gen Z are interested in smart home technology, compared to 58% of Millennials, 50% of Gen X, and 46% of Baby Boomers.
77% of Gen Z renters prioritize flexible rent, in contrast to 67% of Millennials, 49% of Gen X, and 37% of Baby Boomers.
"Residents expect fast, easy, and personalized experiences—and our report shows that demand is only growing,” said Stacy Holden, Vice President, Industry Principal at AppFolio. “Property managers that meet and exceed resident expectations will not only address current gaps in service but also attract new renters and build stronger relationships with existing residents.”
Survey Methodology AppFolio commissioned a survey of 2,002 U.S. renters ages 18 and up, which was conducted from January 24–30, 2025.
About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
What are the key findings of AppFolio's 2025 Renter Preferences Report?
The report reveals that satisfied residents are 73% more likely to renew leases, 39% still use traditional payment methods, and 86% value online rent payment options. It also shows Gen Z will be the largest renter demographic by 2030, with strong preferences for digital services.
How does property manager satisfaction affect lease renewals according to AppFolio (APPF)?
According to the report, residents who are satisfied with their property manager are 73% more likely to plan to renew their lease. Additionally, those satisfied with maintenance are 71% more likely to renew.
What percentage of renters still use traditional payment methods in 2025?
39% of renters still pay rent through traditional methods like cash or check, with 59% of those renters reporting that online payments are not available to them.
What are the most valuable financial services for renters according to AppFolio's 2025 report?
The most valued financial services are online rent payment (86%), rent reporting (72%), renter rewards programs (72%), flexible rent (69%), and security deposit alternatives (65%).
How do Gen Z renters differ in their preferences compared to other generations?
Gen Z shows stronger preferences for digital services, with 71% valuing digital move-in services, 69% interested in smart home technology, and 77% prioritizing flexible rent options, significantly higher than other generations.
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