AppFolio and Second Nature Announce Partnership to Enhance the Resident Experience
AppFolio (NASDAQ:APPF) and Second Nature have announced a strategic partnership to enhance resident experience in real estate management. Through this collaboration, AppFolio customers will gain access to Second Nature's services within the AppFolio Stack™ partner ecosystem, including credit building, air filter delivery, pest control, rewards, and Group Rate Internet.
According to the upcoming AppFolio 2025 Renter Preferences Report, 71% of renters consider resident benefits important when evaluating rentals, yet only 42% currently have access to such benefits. This partnership follows AppFolio's recent collaboration with Zillow and complements their FolioSpace™ platform, which manages resident-property manager interactions. The integration also works alongside AppFolio Realm-X, which automates routine resident communications and administrative tasks.
AppFolio (NASDAQ:APPF) e Second Nature hanno annunciato una partnership strategica per migliorare l'esperienza dei residenti nella gestione immobiliare. Grazie a questa collaborazione, i clienti di AppFolio avranno accesso ai servizi di Second Nature all'interno dell'ecosistema di partner AppFolio Stack™, che include costruzione del credito, consegna di filtri aria, controllo dei parassiti, premi e Group Rate Internet.
Secondo il prossimo AppFolio 2025 Renter Preferences Report, il 71% degli inquilini considera importanti i benefici per i residenti nella valutazione degli affitti, ma solo il 42% ne ha attualmente accesso. Questa collaborazione segue la recente partnership di AppFolio con Zillow e integra la loro piattaforma FolioSpace™, che gestisce le interazioni tra residenti e gestori immobiliari. L'integrazione funziona anche in sinergia con AppFolio Realm-X, che automatizza le comunicazioni di routine e le attività amministrative per i residenti.
AppFolio (NASDAQ:APPF) y Second Nature han anunciado una alianza estratégica para mejorar la experiencia de los residentes en la gestión inmobiliaria. A través de esta colaboración, los clientes de AppFolio tendrán acceso a los servicios de Second Nature dentro del ecosistema de socios AppFolio Stack™, que incluye construcción de crédito, entrega de filtros de aire, control de plagas, recompensas y Group Rate Internet.
Según el próximo Informe de Preferencias de Inquilinos AppFolio 2025, el 71% de los inquilinos considera importantes los beneficios para residentes al evaluar alquileres, pero solo el 42% tiene acceso actualmente a estos beneficios. Esta alianza sigue a la reciente colaboración de AppFolio con Zillow y complementa su plataforma FolioSpace™, que gestiona las interacciones entre residentes y administradores de propiedades. La integración también funciona junto con AppFolio Realm-X, que automatiza las comunicaciones rutinarias y tareas administrativas para los residentes.
AppFolio (NASDAQ:APPF)와 Second Nature가 부동산 관리에서 거주자 경험을 향상시키기 위한 전략적 파트너십을 발표했습니다. 이번 협력을 통해 AppFolio 고객은 AppFolio Stack™ 파트너 생태계 내에서 신용 구축, 공기 필터 배송, 해충 방제, 보상, Group Rate 인터넷 등 Second Nature의 서비스를 이용할 수 있게 됩니다.
곧 발간될 AppFolio 2025 임차인 선호도 보고서에 따르면, 임차인의 71%가 임대 평가 시 거주자 혜택을 중요하게 여기지만, 현재는 42%만이 이러한 혜택을 누리고 있습니다. 이번 파트너십은 AppFolio가 최근 Zillow와 진행한 협력에 이은 것으로, 거주자와 부동산 관리자의 상호작용을 관리하는 FolioSpace™ 플랫폼을 보완합니다. 또한 이 통합은 일상적인 거주자 소통과 행정 업무를 자동화하는 AppFolio Realm-X와도 함께 작동합니다.
AppFolio (NASDAQ:APPF) et Second Nature ont annoncé un partenariat stratégique visant à améliorer l'expérience des résidents dans la gestion immobilière. Grâce à cette collaboration, les clients d'AppFolio auront accès aux services de Second Nature au sein de l'écosystème de partenaires AppFolio Stack™, incluant le renforcement du crédit, la livraison de filtres à air, la lutte antiparasitaire, les récompenses et Group Rate Internet.
Selon le prochain Rapport sur les préférences des locataires AppFolio 2025, 71 % des locataires considèrent les avantages pour résidents comme importants lors de l'évaluation des locations, alors que seulement 42 % y ont actuellement accès. Ce partenariat fait suite à la récente collaboration d'AppFolio avec Zillow et complète leur plateforme FolioSpace™, qui gère les interactions entre résidents et gestionnaires immobiliers. L'intégration fonctionne également avec AppFolio Realm-X, qui automatise les communications courantes des résidents et les tâches administratives.
AppFolio (NASDAQ:APPF) und Second Nature haben eine strategische Partnerschaft angekündigt, um das Wohnerlebnis im Immobilienmanagement zu verbessern. Durch diese Zusammenarbeit erhalten AppFolio-Kunden Zugang zu den Dienstleistungen von Second Nature innerhalb des AppFolio Stack™ Partner-Ökosystems, einschließlich Kreditaufbau, Luftfilterlieferung, Schädlingsbekämpfung, Belohnungen und Group Rate Internet.
Dem kommenden AppFolio 2025 Mieterpräferenzbericht zufolge halten 71 % der Mieter Bewohnerleistungen für wichtig bei der Bewertung von Mietobjekten, doch nur 42 % haben derzeit Zugang zu solchen Leistungen. Diese Partnerschaft folgt auf die jüngste Zusammenarbeit von AppFolio mit Zillow und ergänzt deren Plattform FolioSpace™, die die Interaktion zwischen Bewohnern und Immobilienverwaltern steuert. Die Integration arbeitet zudem zusammen mit AppFolio Realm-X, das routinemäßige Bewohnerkommunikation und administrative Aufgaben automatisiert.
- Strategic partnership expands service offerings to property managers
- Addresses significant market opportunity (71% demand vs 42% availability)
- Integration with existing AppFolio Stack™ ecosystem enhances operational efficiency
- None.
Insights
AppFolio's partnership with Second Nature addresses documented market gaps in resident services, strengthening its competitive position without immediate financial impact.
This strategic partnership between AppFolio and Second Nature represents a calculated ecosystem expansion that addresses a significant market opportunity. The integration leverages a documented gap between resident expectations and current market offerings - with
The partnership adds several differentiated services to AppFolio's platform ecosystem:
- Credit building programs for residents
- Maintenance services (air filters, pest control)
- Group Rate Internet - particularly valuable in today's remote work environment
- Resident rewards programs
This move strengthens AppFolio's competitive moat by enhancing the value proposition for property managers struggling with retention and occupancy challenges. By improving the resident experience, AppFolio customers gain a competitive advantage in their local markets, potentially increasing stickiness to AppFolio's platform.
This partnership aligns with AppFolio's broader strategy of platform enhancement, following their Zillow partnership for streamlined leasing and AI capabilities through Realm-X. The consistent focus on reducing friction points across the resident journey demonstrates disciplined execution of AppFolio's long-term vision.
From a competitive standpoint, this integration helps AppFolio maintain relevance in an increasingly crowded proptech space. However, without disclosed financial terms or implementation timelines, the immediate revenue impact remains uncertain. The value lies more in strategic positioning and customer retention than in direct revenue generation.
AppFolio's Second Nature integration addresses critical resident experience gaps, potentially boosting property manager retention rates amid fierce market competition.
This partnership directly addresses two of the most pressing challenges property managers face today: resident retention and operational efficiency. By integrating Second Nature's services into the AppFolio Stack™ ecosystem, property managers gain access to value-added offerings that meaningfully differentiate their properties.
The timing is particularly strategic. In today's rental market, property managers are caught between rising resident expectations and pressure to maintain occupancy rates. The upcoming AppFolio research showing that
Group Rate Internet stands out as especially valuable. High-speed internet has evolved from amenity to essential utility, and offering bundled, competitively-priced connectivity creates tangible value for residents while simplifying property operations.
This integration complements AppFolio's recently announced resident experience platform FolioSpace™ and builds upon their Zillow partnership. Together, these initiatives form a comprehensive strategy addressing the entire resident lifecycle - from discovery through move-in and daily living.
For property managers, these integrations solve real operational problems by automating routine tasks and improving resident satisfaction. The reduction in administrative burden through services like automated filter delivery and integrated internet management allows property management teams to focus on higher-value activities.
While promising, the partnership's success will ultimately depend on implementation quality, adoption rates, and competitive pricing of the offered services - details not specified in the announcement.
New offering delivers convenience and benefits to residents while solving compliance and operational challenges for property managers
SANTA BARBARA, CA and RALEIGH, N.C., April 17, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), a technology leader powering the future of the real estate industry, and Second Nature, a proptech company and leader in the resident experience, today announced a strategic partnership to enhance the resident experience for the millions of residents their customers serve.
Through this partnership, AppFolio customers will have the ability to offer Second Nature’s suite of services within the AppFolio Stack™ partner ecosystem. By integrating Second Nature’s offered benefits, property managers can offer valuable programs including credit building, air filter delivery, pest control, rewards, and more. A standout example is Second Nature’s latest offering: Group Rate Internet, which provides residents with reliable, high-speed internet at a great rate.
Upcoming findings from the AppFolio 2025 Renter Preferences Report reveal that
“In today’s competitive real estate environment, resident expectations have never been higher,” said Kyle Triplett, SVP, Product at AppFolio. “By partnering with Second Nature, we’re investing in the tools property managers need to exceed those expectations—streamlining operations while delivering unmatched resident satisfaction. This strategic move underscores our commitment to the resident journey as we continue to build the platform that powers the real estate industry.”
“Our mission is to design, onboard, and power 'Triple Win Experiences' where residents win, investors win, and property managers win together. AppFolio and Second Nature coming together to integrate our offerings is a big step in replacing friction with effortless, exceptional experiences for all,” said Thad Tarkington, Founder and CEO at Second Nature.
This partnership is the latest example of AppFolio’s commitment to delivering exceptional value to property managers and their residents. It complements FolioSpace™—a next-generation resident experience that redefines how property managers and renters connect throughout the entire resident journey—by introducing an additional suite of integrated services that simplify move-in and day-to-day living. AppFolio also recently teamed up with Zillow to streamline leasing, helping renters discover homes faster and property managers fill vacancies more efficiently. Alongside new capabilities in AppFolio Realm-X, which automate routine resident communications and other administrative tasks, these initiatives collectively empower property managers to focus on higher-impact work while offering a truly modern rental experience.
About AppFolio
AppFolio is a technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business.
For more information about AppFolio, visit appfolio.com.
About Second Nature
Second Nature is a leading resident experience platform powering resident onboarding, lease-enrolled services, and ancillary income for professional property managers. Dedicated to creating “Triple Win” outcomes for residents, investors, and property managers, Second Nature streamlines processes, enhances living experiences, and fosters stronger relationships in the long-term rental market.
For more information about Second Nature, visit secondnature.com.
For more information, please contact:
AppFolio
appfolio@missionnorth.com
Second Nature
triplewin@secondnature.com
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements that are not statements of historical fact contained in this press release, and can be identified by words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “future’” “predicts, “projects,” “target,” “seeks,” “contemplates,” “should,” “will,” “would” or similar expressions and the negatives of those expressions. In particular, forward-looking statements contained in this press release include statements relating to the potential benefits and effect of AppFolio’s partnership with Second Nature, the FolioSpace resident application, and the Realm-X services and their impact on AppFolio’s plans, objectives, expectations and capabilities.
Forward-looking statements represent AppFolio’s current beliefs and expectations based on information currently available and speak only as of the date the statement is made. Forward-looking statements are subject to numerous known and unknown risks, uncertainties and other factors that may cause AppFolio’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. The risks, uncertainties and other factors that may cause actual results, performance or achievements to materially differ from those expressed or implied by these forward-looking statements include AppFolio’s ability to successfully offer the Second Nature products within the AppFolio ecosystem and launch the FolioSpace resident application, AppFolio’s ability to implement its plans, objectives and expectations with respect to the Second Nature partnership, the FolioSpace resident application, and Realm-X, negative effects of the announcement of the Second Nature partnership on AppFolio’s business operations, operating results or share price as well as those risks, uncertainties and other factors described in the section entitled “Risk Factors” in AppFolio’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed with the SEC on February 6, 2025, and the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in AppFolio’s most recently filed Annual Report on Form 10-K or Quarterly Report on Form 10-Q, as well as in its other filings with the SEC. You should read this press release with the understanding that AppFolio’s actual future results may be materially different from the results expressed or implied by these forward-looking statements.
AppFolio undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8904ce1b-1246-42d6-ab30-9eecfd90bfa1
FAQ
What new services will be available through the AppFolio (APPF) and Second Nature partnership?
What percentage of renters value resident benefits according to AppFolio's 2025 report?
How does the Second Nature partnership integrate with AppFolio's existing services?
What recent strategic partnerships has APPF formed besides Second Nature?
