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  4. [144] APPFOLIO INC SEC Filing

AppFolio stockholder IRA proposes $6.82M share sale

Prior 10b5-1 sales are listed for the Roth IRA, a family trust and a money purchase plan for Suzanne Duca.

Available on EDGAR Accepted by SEC EDGAR
Filing Impact
(Neutral)
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Form Type
144

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) lists 10% stockholder Maurice Duca J. Roth IRA as proposing to sell 28,800 common shares through Morgan Stanley Smith Barney LLC, at an aggregate market value of $6,821,280 and an approximate sale date of November 5, 2026. The shares were acquired directly from the issuer on August 12, 2009. Separate 10b5-1 sales during the past three months are listed for the Roth IRA, The Maurice J. Duca Family Trust dated March 25, 1981, and Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca.

Proposed common shares 28,800 shares Approximate sale date November 5, 2026; Maurice Duca J. Roth IRA
Aggregate market value $6,821,280 Proposed sale for Maurice Duca J. Roth IRA
Rule 10b5-1 sale 2,200 shares Maurice Duca J. Roth IRA; November 4, 2026
Reported sale value $528,262.46 Maurice Duca J. Roth IRA; November 4, 2026
Rule 10b5-1 sale 1,600 shares The Maurice J. Duca Family Trust dated March 25, 1981; November 4, 2026
Reported sale value $384,000.00 The Maurice J. Duca Family Trust dated March 25, 1981; November 4, 2026
Rule 10b5-1 sale 2,200 shares Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca; November 4, 2026
Reported sale value $528,181.06 Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca; November 4, 2026
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144"
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 Sales regulatory
"10b5-1 Sales for MAURICE DUCA J. ROTH IRA"
10b5-1 sales are pre-arranged stock-trading plans that let company insiders automatically buy or sell shares according to a fixed schedule or formula, even if they later learn confidential information. Think of it as setting up an automatic thermostat for trades: it creates a clear, documented path that can protect insiders from insider-trading accusations and gives investors a signal about predictable insider activity—though it can also simply be a way for insiders to diversify or raise cash.
10% Stockholder regulatory
"10% Stockholder"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many APPF shares does Maurice Duca J. Roth IRA plan to sell?
The notice lists a proposed sale of 28,800 common shares for an aggregate market value of $6,821,280, through Morgan Stanley Smith Barney LLC, with an approximate sale date of November 5, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR

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