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AppFolio trust proposes $1.52M share sale

Prior 10b5-1 plan sales include 1,600 shares for the Maurice J. Duca Family Trust Dated March 25, 1981, on August 20, 2026.

Available on EDGAR Accepted by SEC EDGAR
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Form Type
144

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) lists a proposed sale for the account of the Maurice J. Duca Family Trust Dated March 25, 1981: 6,400 common shares with an aggregate market value of $1,515,840.00. Morgan Stanley Smith Barney LLC is listed in the sale details. The shares were acquired directly from the issuer on September 11, 2012.

Proposed sale 6,400 common shares For the Maurice J. Duca Family Trust Dated March 25, 1981
Aggregate market value $1,515,840.00 Proposed sale
Shares outstanding 24,126,151 shares Securities information
Prior sale 1,600 common shares Trust sale under a 10b5-1 plan on August 20, 2026
Reported sale value $348,442.08 Trust sale of 1,600 shares on August 20, 2026
Rule 144 regulatory
"definition of "person" in paragraph (a) of Rule 144"
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 Sales regulatory
"10b5-1 Sales for The Maurice J. Duca Family Trust"
10b5-1 sales are pre-arranged stock-trading plans that let company insiders automatically buy or sell shares according to a fixed schedule or formula, even if they later learn confidential information. Think of it as setting up an automatic thermostat for trades: it creates a clear, documented path that can protect insiders from insider-trading accusations and gives investors a signal about predictable insider activity—though it can also simply be a way for insiders to diversify or raise cash.
Direct from Issuer technical
"Direct from Issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many APPF shares does the Maurice J. Duca Family Trust plan to sell?
The Maurice J. Duca Family Trust Dated March 25, 1981 is listed as proposing to sell 6,400 AppFolio common shares, with an aggregate market value of $1,515,840.00. Morgan Stanley Smith Barney LLC appears in the sale details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR

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