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AppFolio trust proposes $358K common share sale

Past-sale entries for the trust and associated accounts are labeled 10b5-1 sales and span August 5 through August 21, 2026.

Available on EDGAR Accepted by SEC EDGAR
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(Neutral)
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Form Type
144

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) is the issuer named in a notice for the Maurice J. Duca Family Trust’s proposed sale of 1,600 common shares with an aggregate market value of $357,984.00. Morgan Stanley Smith Barney LLC is listed as broker. AppFolio’s reported shares outstanding were 24,126,151, and the selling account is marked as a 10% stockholder.

Proposed shares for sale 1,600 common shares Maurice J. Duca Family Trust
Aggregate market value $357,984.00 Proposed sale
Shares outstanding 24,126,151 shares AppFolio
Rule 144 regulatory
"sales required by paragraph (e) of Rule 144"
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
10b5-1 Sales regulatory
"10b5-1 Sales for The Maurice J. Duca Family Trust"
10b5-1 sales are pre-arranged stock-trading plans that let company insiders automatically buy or sell shares according to a fixed schedule or formula, even if they later learn confidential information. Think of it as setting up an automatic thermostat for trades: it creates a clear, documented path that can protect insiders from insider-trading accusations and gives investors a signal about predictable insider activity—though it can also simply be a way for insiders to diversify or raise cash.
aggregate market value financial
"Aggregate market value"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many APPF shares does the Maurice J. Duca Family Trust propose to sell?
The notice lists the trust’s proposed sale of 1,600 APPF common shares, with an aggregate market value of $357,984.00; Morgan Stanley Smith Barney LLC is named as broker.

What prior APPF sales does the notice list under 10b5-1?
Entries from August 5 through August 21, 2026 identify 10b5-1 sales by the Maurice J. Duca Family Trust, Maurice Duca as trustee for the IGSB Money Purchase Plan for Suzanne Duca, and the MSSB C/F Maurice J. Duca Roth IRA.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR

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