Alcatel and Digital Turbine Join Forces to Provide the Best User Experience on Mobile Devices in India

Rhea-AI Summary

Digital Turbine (APPS) and Alcatel have announced an exclusive partnership to enhance mobile user experience in India. The collaboration integrates Digital Turbine's mobile technologies directly into Alcatel smartphones manufactured in India, featuring Dynamic Installs for pre-selected apps, SingleTap™ for instant downloads, and personalized app recommendations. The partnership with Nxtcell India, which holds Alcatel's brand authorization in India, positions Digital Turbine alongside major manufacturers like Xiaomi, Samsung, and Nokia. This strategic move expands Digital Turbine's presence in India, one of the world's largest smartphone markets, while enabling Alcatel to deliver customized user experiences and enhanced app discovery opportunities.

Positive

• Exclusive partnership in India's massive smartphone market expands Digital Turbine's reach
• Integration with major smartphone manufacturer adds to DT's existing partnerships with Samsung, Xiaomi, and Nokia
• Technology integration enables new revenue streams through app recommendations and installations
• Partnership includes local manufacturing in India, aligning with market preferences

Negative

• Heavy dependence on Alcatel's market performance in the competitive Indian smartphone sector
• No specific financial terms or revenue projections disclosed

Insights

Mobile Technology Industry Analyst

Digital Turbine expands in India's massive smartphone market through exclusive Alcatel partnership, strengthening its OEM network.

Digital Turbine's exclusive partnership with Alcatel represents a strategic expansion into India's smartphone ecosystem, the world's second-largest market by volume. This deal integrates DT's core technologies—Dynamic Installs, SingleTap™, and contextual notifications—directly into locally manufactured Alcatel devices through Nxtcell India.

The partnership's strategic value extends beyond simple geographic expansion. By adding Alcatel to its existing network of OEM partners (which includes Samsung, Xiaomi, Nokia, Motorola and others), Digital Turbine strengthens its distribution platform and creates additional touchpoints for app discovery and monetization in a high-growth market.

This move aligns perfectly with Digital Turbine's platform strategy of embedding their technology at the device level to capture app discovery moments throughout the entire smartphone lifecycle. The India market represents substantial opportunity with its combination of rapid smartphone adoption and increasing digital engagement among its massive population.

While financial terms remain undisclosed, the exclusive nature of the partnership suggests favorable positioning for Digital Turbine. The company's on-device solutions create recurring revenue opportunities beyond initial device activation, generating value through continued app discovery and engagement throughout the device lifecycle.

For contextual perspective, this partnership further validates Digital Turbine's global OEM strategy while addressing a critical growth market. The success will ultimately depend on Alcatel's market penetration in India's competitive smartphone landscape, but regardless represents another valuable distribution channel in Digital Turbine's expanding global footprint.

The collaboration will bring DT's personalized mobile experiences to Alcatel users in India - customized from the moment they unbox their device to the everyday moments spent on them.

AUSTIN, Texas and NEW DELHI, June 18, 2025 /PRNewswire/ -- Alcatel, the leading French consumer tech brand, and Digital Turbine, the company that powers the premium mobile experience through innovative technology, have announced an exclusive partnership to elevate mobile user experience in India. As Alcatel launches its new range of smartphones in India, the collaboration with DT will allow them to deliver seamless, personalized experiences that enhance how users interact with their mobile devices.

DT and Alcatel are elevating the user experience and driving real consumer value in one of the world's biggest markets

This partnership with Nxtcell India, a 100% Indian-domiciled company that holds brand authorization for "Alcatel" in India and other international markets, will integrate Digital Turbine's suite of mobile technologies directly into Alcatel devices manufactured in India, enhancing how users discover and engage with apps. Through Dynamic Installs, users are introduced to pre-selected apps tailored to their preferences, opening new opportunities for app discovery. SingleTap™ installs make it easy to download apps instantly and seamlessly - with no app store visit and no disruption to the user experience. To further enhance the experience, timely and relevant notifications provide app recommendations based on individual interests, helping users get more value from their device during everyday moments.

"India is one of the most important smartphone markets globally and we're excited to partner with Digital Turbine to deliver a richer, more personalized experience for our users," said Atul Vivek, Chief Business Officer, NxtCell India.

"This collaboration with Digital Turbine ensures that Alcatel devices offer more than just hardware, they deliver ongoing value, engaging content and a great user experience from day one," added Ansh Rathi, Chief Operating Officer, Nxtcell India.

Digital Turbine's technology transforms how users discover and interact with apps and services by delivering personalized content and app recommendations when users are most engaged.

With this partnership, Alcatel can deliver customized user journeys and unlock new app discovery opportunities for their users by joining a global network of leading manufacturers and carriers who deliver innovative mobile experiences that put the user first. By partnering with Digital Turbine, Alcatel joins a network of top manufacturers like Xiaomi, Samsung, HMD, Nokia, Motorola, and others, to reach hundreds of millions of users globally.

"We're excited to be Alcatel's exclusive partner in India, a major milestone for Digital Turbine in the country," said Phil Bramson, GM of App Media at Digital Turbine. "Together, we are elevating the user experience and driving real consumer value in one of the world's biggest markets by offering relevant content and meaningful engagement opportunities that evolve throughout the device's lifecycle."

With a strong emphasis on innovation and user-centric design, Alcatel's launch in India marks a significant expansion for the brand in the world's second-largest smartphone market. The integration of Digital Turbine's solutions positions Alcatel devices as a gateway to smarter, more personalized mobile interactions.

About Alcatel

Alcatel is a French tech brand established in 1898. Alcatel is a brand independently operated by TCL Communication under a trademark licensing agreement from Nokia. Available in more than 160 countries, Alcatel is committed to democratizing innovation and offering high-quality technology at competitive prices, empowering users to create, share, and inspire their world. NxtCell India (100% Indian-domicile company), holds the brand authorization for brand "Alcatel" for India & other international Markets.

About Digital Turbine

Digital Turbine (NASDAQ: APPS) is the driving force behind superior mobile experiences for consumers and results for the world's leading mobile operators, advertisers and publishers. Our platform uniquely simplifies our partners' ability to drive end-to-end recognition, acquisition and monetization - connecting them to more consumers, in more ways, on more devices. Digital Turbine is headquartered in North America, with offices around the world.

To learn more about Digital Turbine, please visit: www.digitalturbine.com

Media Contacts:

Daniel Gal
Digital Turbine
daniel.gal@digitalturbine.com 

Devlina Bose
Alcatel India
devlina.bose@nxtcellindia.com 

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SOURCE Digital Turbine, Inc.

FAQ

What is the partnership between Digital Turbine (APPS) and Alcatel in India?

Digital Turbine and Alcatel have formed an exclusive partnership to integrate DT's mobile technologies into Alcatel smartphones in India, offering personalized experiences and enhanced app discovery features.

How will Digital Turbine's technology benefit Alcatel users in India?

Users will get personalized app recommendations, Dynamic Installs for pre-selected apps, and SingleTap™ technology for instant app downloads without visiting the app store.

Which other major manufacturers does Digital Turbine (APPS) partner with?

Digital Turbine partners with leading manufacturers including Xiaomi, Samsung, HMD, Nokia, and Motorola.

Who is handling Alcatel's operations in India?

Nxtcell India, a 100% Indian-domiciled company, holds the brand authorization for Alcatel in India and other international markets.

What is the significance of this partnership for Digital Turbine (APPS)?

The partnership marks a major milestone for Digital Turbine in India, expanding its presence in the world's second-largest smartphone market and adding another major manufacturer to its network.