Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games
From Delta Airlines to SHEIN, Papa John's to Aveeno, the "Brands In Games" (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.
From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.
The B.I.G. BRAG Index is based on a survey of 1,200
- Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.
- Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.
- Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.
- Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like
Jordan , Levi's, and Travelocity.
Jon Hudson, VP of Global Sales at Digital Turbine, remarked: "The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies."
Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the
The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with
Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners' ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in
About Apptopia
Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.
Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com
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SOURCE Digital Turbine, Inc.
