American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Breakout Success at 2025 NBWA Convention with Expanded National Distribution Footprint for American Rebel Light – America’s Patriotic and Fastest Growing Beer
American Rebel Holdings (NASDAQ: AREB) reported a breakout reception at the 2025 NBWA Annual Convention, driving distributor interest and expanding its national footprint for American Rebel Light. At NBWA the company met with >110 distributors, recorded 83 qualified follow-ups, logged 65 high-interest partnership opportunities, and received 16 on-site verbal commitments unlocking potential entry into nine new states. Within 24 hours, 2 distributors began formal contract negotiations. The beer is marketed as a premium domestic light lager (approx. 110 calories, 4.3% ABV per 12 oz) brewed with all-natural ingredients. The company plans expanded NBWA presence for 2026 to support continued market rollouts.
American Rebel Holdings (NASDAQ: AREB) ha riportato un'accoglienza entusiasmante alla NBWA Annual Convention 2025, stimolando l'interesse dei distributori ed espandendo la presenza nazionale di American Rebel Light. All'incontro NBWA l'azienda ha incontrato oltre 110 distributori, registrato 83 follow-up qualificati, annotato 65 opportunità di partnership ad alto interesse e ricevuto 16 impegni verbali in loco che sbloccano potenziali ingresso in nove stati. Entro 24 ore, 2 distributori hanno iniziato negoziazioni contrattuali formali. La birra è commercializzata come una lager leggera domestica premium (circa 110 calorie, 4,3% ABV per 12 oz) prodotta con ingredienti naturali. L'azienda intende espandere la presenza NBWA nel 2026 per supportare ulteriori rollout di mercato.
American Rebel Holdings (NASDAQ: AREB) reportó una recepción breakout en la NBWA Annual Convention 2025, impulsando el interés de los distribuidores y expandiendo su presencia nacional para American Rebel Light. En NBWA la empresa se reunió con >110 distribuidores, registró 83 seguimientos calificados, anotó 65 oportunidades de asociación de alto interés y recibió 16 compromisos verbales en el lugar que abren puertas a la entrada en nueve estados nuevos. En 24 horas, 2 distribuidores iniciaron negociaciones contractuales formales. La cerveza se comercializa como una lager ligera doméstica premium (aprox. 110 calorías, 4,3% ABV por 12 oz) elaborada con ingredientes 100% naturales. La empresa planea ampliar la presencia NBWA para 2026 para apoyar nuevos despliegues en el mercado.
American Rebel Holdings (NASDAQ: AREB)은 2025 NBWA 연차 총회에서 breakout 반응을 보였으며 유통업체의 관심을 불러일으키고 American Rebel Light의 전국적 입지를 확장했습니다. NBWA에서 회사는 110개가 넘는 유통업체를 만났고, 자격 있는 83건의 후속 문의, 높은 관심의 파트너십 기회 65건을 기록했으며, 현장에서 16건의 구두 약속을 받아 9개 주에 진입할 수 있는 잠재력을 열었습니다. 24시간 이내에 2개 유통사가 공식 계약 협상을 시작했습니다. 이 맥주는 프리미엄 국내 광맥 라거(대략 110칼로리, 12온스당 4.3% ABV)로 알려져 있으며 모든 천연 재료로 만들어졌습니다. 회사는 2026년 NBWA 활동을 확대해 지속적인 시장 롤아웃을 지원할 계획입니다.
American Rebel Holdings (NASDAQ: AREB) a connu une réception débordante lors de la NBWA Annual Convention 2025, stimulant l'intérêt des distributeurs et étendant sa présence nationale pour American Rebel Light. À la NBWA, l'entreprise a rencontré (>110) distributeurs, enregistré 83 relances qualifiées, enregistré 65 opportunités de partenariats à fort intérêt, et reçu 16 engagements verbaux sur place ouvrant la voie à une entrée potentielle dans neuf États. En 24 heures, 2 distributeurs ont commencé des négociations contractuelles formelles. La bière est commercialisée comme une lager légère domestique premium (environ 110 calories, 4,3% ABV pour 12 oz) brassée avec des ingrédients entièrement naturels. L'entreprise prévoit d'accroître sa présence NBWA en 2026 pour soutenir les déploiements de marché continus.
American Rebel Holdings (NASDAQ: AREB) meldete bei der NBWA Annual Convention 2025 eine breakout-Rezeption, die das Interesse der Händler weckte und die nationale Präsenz von American Rebel Light ausbaute. Bei der NBWA traf das Unternehmen mit >110 Händlern, verzeichnete 83 qualifizierte Folgekontakte, 65 Hochinteresse-Partnerschaftsmöglichkeiten und erhielt 16 vor-Ort-Verpflichtungen, die den potenziellen Einstieg in neun weitere Bundesstaaten eröffnen. Innerhalb von 24 Stunden begannen 2 Händler formelle Vertragsverhandlungen. Das Bier wird als Premium-Heimat-Lagerbier (ca. 110 Kalorien, 4,3% ABV pro 12 Unzen) beworben, gebraut mit natürlichen Zutaten. Das Unternehmen plant für 2026 eine erweiterte NBWA-Präsenz, um weitere Markteinführungen zu unterstützen.
American Rebel Holdings (NASDAQ: AREB) أبلغت عن استقبال قوي في مؤتمر NBWA السنوي 2025، مما حفّز اهتمام الموزعين ووسع حضورها الوطني لـ American Rebel Light. في NBWA التقت الشركة مع >110 موزعين، وسجلت 83 متابعات مؤهلة، و< b>65 فرصة شراكة عالية الاهتمام، وتلقت 16 تعهداً شفهياً في الموقع مما يفتح إمكانية دخول إلى تسع ولايات جديدة. خلال 24 ساعة، بدأ موزعان مفاوضات عقد رسمية. تُسوَّق البيرة كـ lager أمريكي فخم منخفض السعرات (حوالي 110 سعرة حرارية، 4.3% ABV لكل 12 أونصة) مصنوعة من مكونات طبيعية 100%. تخطط الشركة لتوسيع وجود NBWA في 2026 لدعم استمرار طرحها في السوق.
American Rebel Holdings (NASDAQ: AREB) 在2025 NBWA年度大会上报告取得突破性欢迎，推动经销商兴趣并扩大其对American Rebel Light的全国覆盖。在NBWA上，公司与超过110家经销商会面，记录了83个合格跟进、65个高兴趣合作机会，并获得现场16项口头承诺，有望进入九个新州。24小时内，两家经销商开始正式合同谈判。这款啤酒被作为一款优质的国产轻型拉格啤酒（大约110卡路里，4.3% ABV，每12盎司）以天然原料酿制。公司计划在2026年扩大 NBWA 的影响力，以支持持续的市场推广。
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Insights
Strong distributor engagement with on-site commitments and immediate contract talks signals materially positive commercialization progress.
American Rebel Holdings secured 16 on-site verbal commitments that open opportunity in nine new states, held meetings with over 110 distributors, logged 83 qualified follow-ups, and recorded 65 high-interest partnership opportunities. Two distributors entered formal contract negotiations within 24 hours, showing immediate conversion momentum from the event.
The programmatic facts reduce execution risk but create operational demands: converting verbal commitments into signed agreements and scaling supply and logistics for the newly indicated states. The announcement also cites both ~100 calories and 110 calories per 12 oz serving and explicitly states
Key items to watch in the next 3–12 months are signed distribution agreements for the nine named states, the outcome of the two contract negotiations, and any county-level distribution rollouts in Arkansas, Mississippi, and North Carolina. Monitor distributor confirmations ahead of
Accelerated National Expansion Following NBWA 2025—16 On-Site Commitments Unlock Opportunity in 9 New States, with 2 Distributors Entering Contract Talks Within 24 Hours
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.
American Rebel Light Beer is a Premium Domestic Light Lager – all-natural, crisp, clean, and bold with a lighter feel. Approximately 100 calories, 3.2 carbohydrates, and 4.3 percent ABV per 12 oz serving. Brewed without added supplements, corn, rice, or sweeteners.
Nashville, TN, Oct. 20, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), the company behind American Rebel Light, “America’s Patriotic Beer,” today announced a highly successful showing at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas. The event marked a transformative milestone in the company’s expansion strategy — driving distributor engagement, unlocking new markets across the country, and reaffirming nationwide excitement for American Rebel Light that proudly stands for American values.
Exceptional Distributor Engagement and Expansion Momentum
American Rebel Light Beer (www.americanrebelbeer.com) made a bold statement at NBWA 2025 with its largest and most impactful presence to date. Over the course of the convention, the company met with more than 110 distributors, achieved 83 qualified follow-ups, and secured 65 high-interest partnership opportunities. Among them, 16 distributors provided verbal commitments on-site, unlocking nine new states for potential market entry. Within just 24 hours, two distributors initiated formal contract negotiations — a clear signal of the brand’s momentum and market demand.
The new state expansions include potential or indicated expansion into Massachusetts, Illinois, Utah, Arizona, South Carolina, Pennsylvania, Wisconsin, West Virginia, Texas and North Dakota, with additional county-level agreements expanding coverage in Arkansas, Mississippi, and North Carolina.
“This wasn’t just a booth — it reaffirmed what we’ve seen over the past year,” said Todd Porter, President of American Rebel Beverage. “American Rebel Beer is a great-tasting light beer, and top-tier distributors who had heard about it finally got to experience it firsthand — the results were amazing. We came to NBWA to introduce distribution partners to the best and fastest-growing domestic light beer in the USA, expand our reach, and connect with those who believe in the American Rebel story. The response was overwhelming.”
Premium Domestic Light Lager – A Better-For-You, Boldly American Beer
American Rebel Light isn’t just another light beer — it’s a premium domestic lager designed for today’s consumers who demand exceptional taste without compromise. Brewed with all-natural ingredients and no additives, American Rebel Light is clean, crisp, and refreshing, delivering full flavor with only 110 calories per 12 oz. serving.
Proudly “unapologetically American,” every can of American Rebel Light declares what sets it apart:
“America’s Patriotic Beer — America’s God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.”
“Rebel Light is more than a product — it’s a testament to fundamental American values,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Every can embodies the values that built this nation — freedom, hard work, faith, and honor in the American way of life. We’re not just brewing a beer; we’re building a brand that stands unapologetically for what makes America great. Our customers don’t just drink Rebel Light — they live the values it represents.”
Immersive Brand Activation and Tony Stewart Partnership
American Rebel’s NBWA presence went beyond typical distribution meetings to create a dynamic brand experience. At the booth, beer industry experts engaged directly with the story behind American Rebel while enjoying the beer firsthand. The true power of the American Rebel brand came alive through authentic interactions with CEO Andy Ross and NASCAR legend Tony Stewart — Motorsports Hall of Famer, four-time NASCAR Cup Series champion, driver of the American Rebel Light NHRA Top Fuel dragster, and a true American Rebel. The results speak for themselves — we believe we created several meaningful new distribution partnerships, opened new territories, and most importantly, gained passionate beer industry advocates for the brand and American Rebel Light Beer.
“Tony is a great friend and a successful businessman, and we’re honored to have him in our booth representing American Rebel Light,” said Andy Ross. “We had a lot of fun sharing stories with potential new distributors and just hanging out for two days drinking Rebel Lights together. Tony’s a legend and a bad ass, which makes him the ultimate American Rebel.”
Pre-Event Momentum and Strategic Impact
Leading up to NBWA, American Rebel executed a robust pre-event outreach campaign targeting nearly 300 distributors nationwide. Timed email communications and direct engagement efforts drove significant booth traffic and interest, resulting in a record number of qualified leads and immediate post-show follow-ups.
Looking Ahead: 2026 and Beyond
With the continued surge of distributor momentum and the planned opening new markets, American Rebel Light Beer is already preparing for NBWA 2026. Plans include an expanded booth footprint to further boost visibility and brand loyalty.
“NBWA 2025 was a breakthrough moment for us,” added Ross. “We proved that American Rebel Light isn’t just another light beer on the shelf — it’s a beer with a purpose, a beer that resonates deeply with people who love this country. And this is just the beginning. Our relentless expansion into new markets shows that America is ready for a beer that tastes great and truly stands for something.”
About American Rebel Holdings, Inc.
Nashville-based American Rebel Holdings, Inc. (NASDAQ: AREB) is “America’s Patriotic Brand.” Founded in 2014, the Company has built a portfolio of lifestyle products including safes, personal security solutions, and most recently, American Rebel Light Beer — a premium light beer brewed for hardworking Americans. With a growing retail presence, robust e-commerce platform, and partnerships across multiple consumer categories, American Rebel continues to expand its footprint and deliver innovative products designed for freedom-loving Americans nationwide.
Watch the American Rebel Story as told by our CEO Andy Ross The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.
For launch details and availability, visit www.americanrebelbeer.com or follow us on social media @AmericanRebelBeer.
American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean, and bold with a lighter feel. Approximately 100 calories, 3.2 carbohydrates, and 4.3 percent ABV per 12 oz serving. Brewed without added supplements, corn, rice, or sweeteners.
Media Inquiries
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917-280-7329
American Rebel Light Beer Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations
ir@americanrebel.com
Forward-Looking Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, expectations regarding American Rebel Holdings, Inc.’s (“American Rebel” or the “Company”) future performance, distributor partnerships, market expansion, brand visibility, consumer demand, and shareholder value creation. Specifically, statements related to anticipated distribution growth, new market entries, potential distributor agreements, and strategic business development initiatives — including those discussed or verbally agreed to during meetings and conversations at the 2025 National Beer Wholesalers Association (NBWA) Convention — are forward-looking in nature.
Such statements are based on current assumptions, estimates, and projections about the Company’s business and industry, as well as management’s beliefs and expectations. These forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements. These risks include, but are not limited to: changes in consumer preferences and purchasing behavior; competitive pressures in the beverage industry; supply chain disruptions or production limitations; regulatory changes affecting distribution, labeling, or marketing; the Company’s ability to secure, maintain, or expand distributor and retail partnerships; the outcome and timing of contract negotiations; the success and availability of marketing and promotional activities; and the risks detailed in the Company’s filings with the Securities and Exchange Commission (“SEC”), including its Annual Report on Form 10-K for the year ended December 31, 2024, and its Quarterly Report on Form 10-Q for the three months ended June 30, 2025.
Additionally, the Company appeared before a Nasdaq panel on September 30, 2025, to address its stockholder equity deficiency, which was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has initiated multiple transactions — including debt conversions, minority equity investments, and equity issuances — that were not reflected in its Q2 FY2025 Form 10-Q. Management believes these actions have collectively positioned the Company above the
Any forward-looking statement made herein speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. American Rebel undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments, or otherwise, except as may be required by law.
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FAQ
What distributor traction did AREB report at NBWA 2025?
How many on-site commitments did AREB secure at NBWA 2025 and what was the scope?
Which states did AREB indicate for potential expansion after NBWA 2025?
Did any distributors move to contracts quickly after NBWA 2025 for AREB?
What are the product specs for American Rebel Light promoted at NBWA 2025?
How is AREB planning to follow up after NBWA 2025 to support expansion?
