American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (AREB) subsidiary Champion Safe is progressing with the physical realignment of its Utah manufacturing operation. Equipment is being repositioned and production steps reorganized under the lean manufacturing initiative announced September 23.
Champion intends the layout changes to increase output, reduce handling and unit costs, shorten manufacturing cycles and improve dealer fulfillment. The project builds on its July 2026 growth capital investment in manufacturing, supplier commitments and fulfillment. Earlier in 2026, Champion reported a $3.9 million dealer backlog, described as a record at that time. The physical transformation remains underway.
American Rebel Holdings (AREB) congratulated sponsored driver Matt Hagan on his semifinal finish at the NHRA Midwest Nationals in St. Louis. Driving the American Rebel Light Beer Funny Car, Hagan earned five qualifying bonus points and won two elimination rounds. He left with 2,402 points and a 72-point lead over Jordan Vandergriff in the unofficial championship standings.
Hagan has secured the 2026 Funny Car regular-season championship, but the season-ending world title remains undecided. Three races remain in Texas, Las Vegas and Pomona as he pursues his fifth world championship. American Rebel's relationship with Tony Stewart Racing dates to a multiyear agreement announced in 2023.
American Rebel Holdings (AREB) is sponsoring Matt Hagan's Funny Car at the NHRA Midwest Nationals near St. Louis, October 2–4.
Hagan enters as the 2026 Funny Car regular-season champion and championship points leader following his September 27 victory at Rockingham. He holds an 84-point advantage over Jordan Vandergriff with four races remaining and is the defending Midwest Nationals winner. The primary sponsorship covers Hagan's car at this event, not every Tony Stewart Racing entry or future race. CEO Andy Ross plans to attend. American Rebel aims to connect racing visibility with adult-consumer engagement and distributor and retailer support; finals coverage is scheduled on FOX.
American Rebel Holdings (AREB) subsidiary Champion Safe is showcasing its safes through dealer Eastern Security Safe at The Big E through October 4. The fair opened September 18 in West Springfield, Massachusetts. Eastern's display in the Better Living Center includes Champion and American Rebel safes. Champion delivered a truckload of additional safes before the fair opened, giving the dealer more inventory for the event.
Visitors can compare safes in person and ask Eastern staff about delivery and installation. Eastern serves customers across all six New England states from showrooms in Mendon and West Springfield. Its Big E Safe Sale runs through October 4, with 10% off eligible online purchases, up to 30% off select in-store inventory, and delivery and installation included on qualifying purchases. Product eligibility and promotional terms vary.
Champion Safe Company (AREB) is restructuring and physically realigning its Utah manufacturing facility around lean principles to increase throughput, lower unit costs and accelerate dealer fulfillment. The initiative extends a July 2026 strategic growth capital investment focused on manufacturing, supplier commitments and fulfillment, and redesigns how materials, components, employees, work-in-process and finished safes move through the factory.
The company aims to treat the plant as one connected flow from steel input through fabrication, finishing, assembly, inspection and completion, reducing unnecessary movement, waiting, handling and bottlenecks. Expected benefits include higher output from existing resources, shorter cycle times, improved delivery predictability, better working‑capital efficiency and stronger dealer service. Earlier in 2026, Champion reported a record dealer backlog of $3.9 million, and it views this lean realignment as a way to convert existing demand into completed shipments and recognized revenue more efficiently over time.
American Rebel Holdings (AREB) is showcasing American Rebel Light Beer at two Green Legion events for traveling Philadelphia Eagles fans in Nashville on the Eagles-Titans weekend.
On Saturday, September 19, the brand headlines The Green Legion's Sunset Pep Rally Cruise aboard the General Jackson Showboat from 5:00 to 8:00 p.m. CT, including an American Rebel Light Happy Hour and a live performance by founder and CEO Andy Ross. On Sunday, September 20, American Rebel activates from 9:00 to 11:00 a.m. CT within The Green Legion pregame tailgate at Nashville Live on Lower Broadway, with Ross performing again and 16-ounce tallboys supplied for the event.
The events extend the "Fly Rebel Fly" campaign that followed American Rebel Light Beer's recent regular-season availability at Lincoln Financial Field and connect the brand's Nashville home base with its growing Philadelphia fan presence.
American Rebel Holdings (AREB), via its American Rebel Beverages unit, celebrates Matt Hagan and Tony Stewart Racing securing the 2026 NHRA Funny Car regular-season championship and the No. 1 seed entering NHRA’s six-race Countdown to the Championship, which opens September 18-20 at the inaugural Dodge NHRA Great Lakes Nationals in Michigan.
The company highlights its motorsports branding strategy built around Hagan, Leah Pruett and TSR to connect American Rebel Light Beer with race fans and retail partners. The release also profiles American Rebel Light Beer as a patriotic, “better-for-you” premium light lager brewed by City Brewing, with 110 calories, 4g carbs and 4.2% ABV per 12 oz.
American Rebel Holdings (AREB) marked a brand milestone on September 16, 2026, as American Rebel Light Beer was served during its first regular-season NFL game at Lincoln Financial Field while the Philadelphia Eagles opened their 2026 season with a 24-22 win over the Washington Commanders.
Adult fans of legal drinking age could purchase American Rebel Light Beer inside the stadium near Section 131, following a pregame tailgate presence outside the venue. The company describes Pennsylvania as a powerful market, citing an expanded distributor network, hundreds of active buying accounts and growing retail and on-premise availability. American Rebel follows a Distributor-First growth strategy and uses AlcSource as its beverage alcohol facilitator and City Brewing as its contract brewing and co-packing partner, aiming for asset-light regional and national expansion.
American Rebel (AREB) highlighted its role as presenting sponsor of Black Oak Amphitheater’s September 11, 2026, 25th-anniversary 9/11 tribute concert honoring First Responders, featuring Big & Rich with Cowboy Troy, Craig Morgan, CEO Andy Ross, and Jacob Smalley & The Morgan County Line.
American Rebel Light Beer was served throughout Black Oak’s 2026 concert season, from Memorial Day weekend through the 9/11 event, and the company encourages fans to attend future shows, join the venue’s Fan Club and support its continued growth. The release notes American Rebel Light Beer’s “better for you” profile at 110 calories, 4g carbs and 4.2% ABV per 12 oz, its positioning as a patriotic light lager, and prior rollout since September 2024 into 18 states through more than 30 distribution partners. The company urges adult consumers to enjoy responsibly and to support Black Oak’s upcoming events as the venue builds its 2027 lineup.
American Rebel Holdings (AREB) invites patriotic music fans to Black Oak Amphitheater in Lampe, Missouri, on September 11, 2026, for a 25th‑anniversary 9/11 tribute concert headlined by Big & Rich with Cowboy Troy and featuring Craig Morgan.
The event honors first responders, America's military, and lives lost on 9/11 through live music, reflection and recognition activities. American Rebel Light Beer is a featured sponsor and is marketed as an all‑natural premium domestic light lager with 110 calories, 4g carbs and 4.2% ABV per 12‑ounce serving, brewed by City Brewing Company in partnership with the AlcSource team. The brand has expanded distribution since its September 2024 launch to 18 U.S. states and focuses on a distributor‑first growth strategy tied to live‑music and patriotic experiences.