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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel (OTC PINK: AREB) announced that subsidiary Champion Safe Company completed its participation in the 2026 Nation's Best Sports (NBS) Fall Semi-Annual Market held August 24-27 in Oklahoma City. The event connected Champion with independently owned sporting goods retailers at a key point ahead of fall hunting seasons and year-end planning.
According to Champion Safe, discussions focused on product assortment, dealer feedback, merchandising priorities and local market dynamics, as well as its post-investment priorities in manufacturing throughput, supply continuity, fulfillment and dealer support. Champion emphasized converting existing open orders into shipped product and recognized revenue, while reinforcing its long-term, dealer-centric growth strategy within the NBS buying-group model.
American Rebel (OTCID:AREB) reported a major on‑ and off‑track activation for American Rebel Light Beer at the 2026 NHRA Brainerd Nationals, highlighted by Matt Hagan driving the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to victory and extensive brand presence at Brainerd International Raceway and The Zoo.
According to American Rebel, the weekend included product availability at all beer‑selling locations at the track, eight new surrounding retail accounts added in one day, five high‑impact displays, estimated sampling to more than 500 consumers, 45 cases sold in the initial market execution, and distribution into multiple bars and venues. A nationally televised FS1 broadcast and multiple FS1/FS2 re‑airs extended exposure, while CEO Andy Ross’s mainstage performance reinforced the brand’s patriotic positioning. American Rebel also reiterated its asset‑light, scalable supply chain for American Rebel Light Beer and disclosed 32,650,673 common shares outstanding as of August 26, 2026.
American Rebel Holdings (OTC:AREB) reports that four-time NHRA Funny Car World Champion Matt Hagan drove the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to victory at the 2026 NHRA Brainerd Nationals, securing his third win of the 2026 season and taking over the NHRA Funny Car points lead.
The win, broadcast on FOX Sports platforms FS1 and FS2 through multiple re-airs, also marked Hagan’s 600th career round win, creating sustained national television exposure and brand visibility for American Rebel Light Beer. According to the company, its NHRA platform—through partnerships with Tony Stewart Racing and John Hall Racing—remains a core marketing driver as it expands distribution and consumer awareness for American Rebel Light Beer.
American Rebel Holdings (OTCID: AREB) is launching a full-scale American Rebel Light Beer brand activation at the 2026 NHRA Brainerd Nationals at Brainerd International Raceway, with extensive presence at the track, concession areas, fan zones, and The Zoo campground, including Judge's Bar.
Four-time NHRA Funny Car world champion Matt Hagan will drive the American Rebel Light Beer Dodge//SRT Hellcat, giving the brand national TV exposure across FS1 and FS2 during qualifying and eliminations. CEO Andy Ross will perform on the American Rebel Beer Mainstage on Friday from 8:30–10:30 p.m., while approximately two pallets of American Rebel Light Beer are targeted for race‑weekend events. The company is also expanding its Minnesota market presence with local retail availability and highlights product metrics of 110 calories, 4g carbs and 4.2% ABV per 12 oz serving.
American Rebel Holdings (OTC:AREB), creator of American Rebel Light Beer, has released its new George Washington Founding Fathers campaign video featuring Founder and CEO Andy Ross. The short-form patriotic video is now streaming on AmericanRebelBeer.com and YouTube as part of the company’s expanding “HISTORIC MOMENTS” and “BE A REBEL” content platform.
The campaign links America’s founding ideals with American Rebel’s modern patriotic lifestyle brand and is intended to support consumer engagement, distributor growth, brand loyalty, and awareness of American Rebel Light Beer nationwide. The company plans to continue adding patriotic video content during the America 250 celebration period.
American Rebel (OTCID: AREB) announced that its subsidiary Champion Safe Company has completed its return to the Sports Inc August 2026 Outdoor Show, held August 13–15 at Opryland Resort & Convention Center in Nashville. The show enabled Champion to meet independently owned Sports Inc dealers ahead of the fall and holiday seasons, focusing on inventory planning and relationship building.
According to the company, Champion is directing newly secured strategic growth capital toward expanding manufacturing, strengthening supplier commitments, and improving dealer fulfillment. Champion highlighted a previously reported record $3.9 million backlog of open orders and is investing in manufacturing throughput, materials, and production scheduling to convert these orders into shipments and revenue while supporting its network of independent specialty retailers.
American Rebel Holdings (OTCID:AREB) announced the national launch of its “BE A REBEL” brand campaign, built around the multi‑platform “HISTORIC MOMENTS” video series for American Rebel Light Beer. The founder‑led content features CEO Andy Ross and patriotic historical portrayals to promote themes of freedom, faith, and personal responsibility while aligning the beer with U.S. heritage and values.
According to the company, American Rebel Light Beer is now represented by 30+ distributors in 18 states and available for online purchase in 40 states. Brewed by City Brewing with AlcSource as facilitator, the brand leverages an asset‑light model with infrastructure capable of producing up to 240 million cases annually, supporting its Distributor‑First national expansion strategy as a “better‑for‑you” patriotic light lager.
American Rebel (OTCID: AREB) highlighted major national brand exposure from its American Rebel Light Beer Top Fuel Dragster reaching the finals at the NHRA Muckleshoot Northwest Nationals, with Leah Pruett advancing to the final round and Matt Hagan reaching the semifinals in a narrow photo finish.
The event was broadcast live on FOX, with multiple re-airs of the finals scheduled on FS1 and FS2, positioning American Rebel Light Beer prominently before a large motorsports TV audience. The company emphasized its patriotic lifestyle brand strategy, asset-light, scalable beer supply chain via partners AlcSource and City Brewing, and ongoing focus on expanding national brand recognition across safes, merchandise, and beverages.
American Rebel Holdings (OTC PINK: AREB) is expanding national visibility for American Rebel Light Beer at the Muckleshoot Casino Resort NHRA Northwest Nationals at Pacific Raceways from July 24–26, 2026. The brand is primary sponsor of Leah Pruett’s American Rebel Light Top Fuel Dragster and a secondary sponsor on defending 2025 Seattle Funny Car champion Matt Hagan’s Dodge//SRT Hellcat, both fielded by Tony Stewart Racing.
According to the company, FOX Sports 1 (FS1) and FOX will provide national TV coverage of qualifying and final eliminations, delivering millions of impressions. American Rebel frames this NHRA activation as part of a broader strategy to build “America’s Patriotic Brand” and support distribution, retailer engagement, and long-term brand recognition for American Rebel Light Beer through motorsports and live events.
American Rebel Holdings (OTCID:AREB) announced a major brand activation for American Rebel Light Beer at the historic York State Fair on July 24, 2026, where CEO Andy Ross will perform on opening day. The Fair drew about 460,000 attendees in 2025 and is described as one of the most prominent patriotic community events in Pennsylvania.
According to the company, American Rebel Light has built a rapid Pennsylvania footprint, with five distributors signed in 23 days whose networks reach over 5,400 retail accounts. As of early July 2026, the beer is in 437 active retail and on‑premise accounts across 47 of 67 counties, and has secured placement at Lincoln Financial Field, home of the Philadelphia Eagles. Production and logistics are supported by City Brewing Company and AlcSource, which American Rebel says provide scalable brewing, quality control, and supply chain capacity for broader national expansion.