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American Rebel H Financials

AREB
FY2025 annual
Revenue $9.5M -16.6% YoY
Net Income -$34.3M -95.0% YoY
EPS (Diluted) -$63214.16 YoY not available
Free Cash Flow -$7.6M -7.6% YoY
Source SEC Filings (10-K/10-Q) Latest period Q2 FY2026, ended Jun 30, 2026 Reported Currency USD FYE December

American Rebel H (AREB) reported $9.5M in revenue for fiscal year 2025, down 16.6% from the prior fiscal year. This page shows its income statement, balance sheet, cash flow statement, and key financial ratios. View 11 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).

Rhea AI AREB FY2025

External financing is carrying a business whose sales no longer cover product cost or operating overhead.

From FY2023 to FY2025, revenue fell from $16.0M to $9.5M while operating cash burn barely moved, staying near $7.0M-$7.2M; at the same time the current ratio dropped from 1.4x to 0.2x even though financing cash flow stayed positive each year. That combination suggests cash losses are structural rather than a one-year dip, and new funding has been offsetting operations without rebuilding short-term flexibility or reducing creditor dependence.

By FY2025, revenue did not even cover product cost, with gross margin at -2.1%. Inventory was reduced over the last two years, yet cash was still only $148K, which suggests working capital release is being consumed by operating losses instead of becoming a durable cash buffer.

The FY2025 balance sheet carried $27.4M of liabilities against only $4.4M of equity. Because current liabilities alone were $26.0M, most of the pressure sits in the near term, and with operating margin at -155.0% plus interest expense of $2.5M, the business is under strain before financing costs are even considered.

[ NOT FINANCIAL ADVICE ]

Financial Health Signals

Financial health score pending refresh

We are recalculating American Rebel H's peer-relative financial health score against the latest fiscal year. It will appear here once the refresh completes. The signals and metrics below are current.

Altman Z-Score Distress
-6.27

American Rebel H scores -6.27, below the 1.81 distress threshold. The score is driven primarily by a large market capitalization ($4.5M) relative to total liabilities ($27.4M). This indicates elevated financial distress risk and warrants close attention to liquidity and debt levels.

Distress-screening estimate for non-financial companies. Not computed for banks or insurers, where the Altman model does not apply.

Piotroski F-Score Partial
3/8

American Rebel H passes 3 of 8 computable financial strength tests (1 of the nine could not be computed from available data). 2 of 4 profitability signals pass, 1 of 2 leverage/liquidity signals pass, neither operating efficiency signal passes.

Earnings Quality No Cash Backing
N/A

American Rebel H reported a net loss of $34.3M while operations used $7.2M of cash. With neither figure positive, the ratio between the two carries no quality signal.

Interest Coverage At Risk
N/A

American Rebel H reported an operating loss of $14.8M against $2.5M in interest expense. There is no operating profit to cover interest, so interest must be met from cash reserves or from financing rather than from operations.

Key Financial Metrics

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Earnings & Revenue

Revenue
$9.5M
YoY-16.6%
5Y CAGR+50.0%

American Rebel H generated $9.5M in revenue in fiscal year 2025. This represents a decrease of 16.6% from the prior year.

EBITDA
-$14.5M
YoY-21.1%

American Rebel H's EBITDA was -$14.5M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization. This represents a decrease of 21.1% from the prior year.

Net Income
-$34.3M
YoY-95.0%

American Rebel H reported -$34.3M in net income in fiscal year 2025. This represents a decrease of 95.0% from the prior year.

EPS (Diluted)
-$63214.16

American Rebel H earned -$63214.16 per diluted share (EPS) in fiscal year 2025.

Cash & Balance Sheet

Free Cash Flow
-$7.6M
YoY-7.6%

American Rebel H recorded an outflow of $7.6M in free cash flow in fiscal year 2025, representing a cash shortfall after capex. This represents a decrease of 7.6% from the prior year.

Cash & Debt
$148K
YoY-48.7%
5Y CAGR+19.4%

American Rebel H held $148K in cash as of fiscal year 2025; long-term debt is not reported for that period.

Shares Outstanding
233,366

American Rebel H had 233,366 shares outstanding in fiscal year 2025.

Dividends Per Share

Not reported for fiscal year 2025.

Margins & Returns

Gross Margin
-2.1%
YoY-1.0pp
5Y CAGR-26.2pp

American Rebel H's gross margin was -2.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs. This is down 1.0 percentage points from the prior year.

Return on Equity
-783.4%

American Rebel H's ROE was -783.4% in fiscal year 2025, measuring profit generated per dollar of shareholder equity.

Operating Margin

Not shown for fiscal year 2025: the reported ratio is below -100.0% of revenue, so it does not read as a share of revenue.

Net Margin

Not shown for fiscal year 2025: the reported ratio is below -100.0% of revenue, so it does not read as a share of revenue.

Capital Allocation

R&D Spending
$79K
YoY-79.6%
5Y CAGR-24.5%
10Y CAGR+5.5%

American Rebel H invested $79K in research and development in fiscal year 2025. This represents a decrease of 79.6% from the prior year.

Capital Expenditures
$329K
YoY+10561.3%

American Rebel H invested $329K in capex in fiscal year 2025, funding long-term assets and infrastructure. This represents an increase of 10561.3% from the prior year.

Share Buybacks

Not reported for fiscal year 2025.

AREB Income Statement

Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.

AREB quarterly income statement
MetricQ2'26Q1'26Q4'25Q3'25Q2'25Q1'25Q4'24Q3'24
Revenue$2.0M0.0%$2.0M-13.3%$2.3M+22.0%$1.9M-34.0%$2.8M+13.2%$2.5M+40.8%$1.8M-23.7%$2.3M
Cost of Revenue$2.1M-10.0%$2.4M-6.6%$2.5M+22.8%$2.1M-27.8%$2.9M+29.3%$2.2M-2.4%$2.3M-19.7%$2.8M
Gross Profit-$156K+60.4%-$394K-52.9%-$258K-30.3%-$198K-530.4%-$31K-110.9%$289K+158.6%-$494K+0.9%-$498K
R&D Expenses$7K+21.7%$6K-99.3%-$823K+413.9%$160K-75.3%$648K+593.7%$93K-71.5%-$328K+18.2%$277K
Operating Income-$4.7M-14.2%-$4.1M-5.8%-$3.9M-6.5%-$3.7M+12.3%-$4.2M-41.5%-$3.0M+40.1%-$5.0M-376.1%-$1.0M
Interest Expense$738K-45.1%$1.3M+28.9%$1.0M+217.1%$329K-23.5%$430K-40.6%$724K-60.7%$1.8M+183.6%$649K
Net Income-$6.0M+12.9%-$6.9M-16.2%-$5.9M-12.8%-$5.2M+71.2%-$18.1M-258.5%-$5.1M+36.0%-$7.9M-352.1%-$1.7M
EPS (Diluted)-$0.59-$71.28-$63100.86-$32.44-$213385.21-$937997.93-$305.43-$3032.24

Not reported in any period shown, so not listed: SG&A Expenses, Income Tax.

AREB Balance Sheet

Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.

AREB quarterly balance sheet
MetricQ2'26Q1'26Q4'25Q3'25Q2'25Q1'25Q4'24Q3'24
Total Assets$27.7M-9.9%$30.7M-3.5%$31.8M+0.3%$31.7M+111.2%$15.0M+54.9%$9.7M-3.0%$10.0M+13.1%$8.9M
Current Assets$3.6M-35.0%$5.5M-1.9%$5.6M-37.5%$9.0M-22.4%$11.6M+88.1%$6.2M-2.1%$6.3M-14.9%$7.4M
Cash & Equivalents$96K-79.7%$476K+222.4%$148K-79.6%$722K+58.0%$457K+34.2%$341K+18.5%$288K+125.2%$128K
Inventory$1.8M-25.2%$2.4M-13.4%$2.8M-22.5%$3.6M-2.0%$3.6M-13.7%$4.2M-7.7%$4.6M-14.4%$5.3M
Accounts Receivable$604K-12.9%$693K-27.0%$950K+31.7%$721K-52.2%$1.5M+18.1%$1.3M+9.1%$1.2M-38.3%$1.9M
Total Liabilities$24.1M+2.5%$23.5M-14.2%$27.4M-3.3%$28.4M+56.2%$18.2M+2.5%$17.7M+0.5%$17.6M+39.1%$12.7M
Current Liabilities$23.0M+3.6%$22.2M-14.4%$26.0M-2.7%$26.7M+63.9%$16.3M+4.1%$15.6M+2.4%$15.3M+25.1%$12.2M
Total Equity$3.6M-50.3%$7.2M+64.0%$4.4M+29.7%$3.4M+208.0%-$3.1M+61.0%-$8.0M-5.0%-$7.6M-99.3%-$3.8M
Retained Earnings-$112.4M-5.6%-$106.4M-7.0%-$99.4M-6.3%-$93.5M-5.9%-$88.3M-25.9%-$70.1M-7.8%-$65.1M-13.8%-$57.2M

Not reported in any period shown, so not listed: Goodwill, Long-Term Debt.

AREB Cash Flow Statement

Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.

AREB quarterly cash flow statement
MetricQ2'26Q1'26Q4'25Q3'25Q2'25Q1'25Q4'24Q3'24
Operating Cash Flow-$1.8M-79.3%-$1.0M+54.5%-$2.3M-40.0%-$1.6M+42.8%-$2.8M-414.8%-$546K+71.6%-$1.9M-37.3%-$1.4M
Capital ExpendituresN/AN/AN/AN/A$40K+1660.6%$2KN/AN/A
Free Cash FlowN/AN/AN/AN/A-$2.9M-419.9%-$549KN/AN/A
Investing Cash FlowN/AN/A-$187K-88.0%-$100K-149.2%-$40K-1660.6%-$2K+74.8%-$9K-176.0%$12K
Financing Cash Flow$709K+17.4%$604K-67.7%$1.9M+7354.8%-$26K-100.3%$7.6M+1161.9%$602K-71.2%$2.1M+84.5%$1.1M

Not reported in any period shown, so not listed: Dividends Paid, Share Buybacks.

AREB Financial Ratios

Margins and returns are percentages; the remaining ratios are unitless multiples.

AREB quarterly financial ratios
MetricQ2'26Q1'26Q4'25Q3'25Q2'25Q1'25Q4'24Q3'24
Gross Margin-7.8%+12.0pp-19.9%-8.6pp-11.3%-0.7pp-10.5%-9.4pp-1.1%-12.6pp11.5%+39.2pp-27.7%-6.4pp-21.3%
Operating Margin-238.2%-208.7%-171.0%-196.0%-147.7%-118.1%-277.8%-44.5%
Net Margin-300.5%-345.2%-257.5%-278.6%-638.1%-201.5%-443.1%-74.8%
Return on Equity-167.0%-71.6pp-95.4%+39.2pp-134.6%+20.2pp-154.8%N/AN/AN/AN/A
Return on Assets-21.6%+0.8pp-22.3%-3.8pp-18.5%-2.0pp-16.5%+104.2pp-120.7%-68.5pp-52.1%+26.8pp-79.0%-59.2pp-19.8%
Current Ratio0.16-0.1x0.250.0x0.22-0.1x0.34-0.4x0.72+0.3x0.400.0x0.41-0.2x0.61
Debt-to-Equity6.75+3.5x3.28-3.0x6.26-2.1x8.40N/AN/AN/AN/A
FCF MarginN/AN/AN/AN/A-100.4%-21.9%N/AN/A

Reported as filed but not readable as a share of revenue in the periods where the ratio runs further from zero than a revenue base allows; no change figure is given where either compared period is one of those: Operating Margin, Net Margin, FCF Margin.

Note: The current ratio is below 1.0 (0.22), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.

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Frequently Asked Questions

What is American Rebel H's annual revenue?

American Rebel H (AREB) reported $9.5M in total revenue for fiscal year 2025. This represents a -16.6% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.

How fast is American Rebel H's revenue growing?

American Rebel H (AREB) revenue declined by 16.6% year-over-year, from $11.4M to $9.5M in fiscal year 2025.

Is American Rebel H profitable?

No, American Rebel H (AREB) reported a net income of -$34.3M in fiscal year 2025.

American Rebel H (AREB) reported diluted earnings per share of -$63214.16 for fiscal year 2025. EPS represents the portion of a company's net income allocated to each outstanding share of common stock and is widely used to evaluate profitability on a per-share basis.

American Rebel H (AREB) had EBITDA of -$14.5M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization.

American Rebel H (AREB) had a gross margin of -2.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs of goods sold.

American Rebel H (AREB) has a return on equity of -783.4% for fiscal year 2025, measuring how efficiently the company generates profit from shareholder equity.

American Rebel H (AREB) recorded an outflow of $7.6M in free cash flow during fiscal year 2025. This represents a -7.6% change compared to the previous fiscal year. Free cash flow represents the cash a company generates after accounting for capital expenditures, and is widely used to assess financial flexibility and shareholder value.

American Rebel H (AREB) recorded an outflow of $7.2M in operating cash flow during fiscal year 2025, representing cash used by core business activities.

American Rebel H (AREB) had $31.8M in total assets as of fiscal year 2025, including both current and long-term assets.

American Rebel H (AREB) invested $329K in capital expenditures during fiscal year 2025, funding long-term assets and infrastructure.

American Rebel H (AREB) invested $79K in research and development during fiscal year 2025.

American Rebel H (AREB) had 233,366 shares outstanding as of fiscal year 2025.

American Rebel H (AREB) had a current ratio of 0.22 as of fiscal year 2025, which is below 1.0, which may suggest potential liquidity concerns.

American Rebel H (AREB) had a debt-to-equity ratio of 6.26 as of fiscal year 2025, measuring the company's financial leverage by comparing total debt to shareholder equity.

American Rebel H (AREB) had a return on assets of -107.9% for fiscal year 2025, measuring how efficiently the company uses its assets to generate profit.

At the end of fiscal year 2025, American Rebel H (AREB) held $148K in cash, cash equivalents and investments, and reported an operating cash outflow of $7.2M over that year. Dividing the one by the other, the reported balance equals about 0 months of the outflow reported that year. This is arithmetic over figures already filed, not a projection: it assumes nothing about future spending, financing or operations.

American Rebel H (AREB) has an Altman Z-Score of -6.27, placing it in the Distress Zone (elevated bankruptcy risk). The Z-Score combines five financial ratios (working capital, retained earnings, EBIT, market capitalization, and revenue relative to total assets) to predict the likelihood of bankruptcy. Scores above 2.99 indicate financial safety while scores below 1.81 suggest financial distress. Learn more in our complete guide to financial health indicators.

American Rebel H (AREB) has a Piotroski F-Score of 3 out of 8 computable signals; 1 of the nine could not be computed from available data, so the full-scale strength rating is not shown. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7 to 9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.

American Rebel H (AREB) reported a net loss of $34.3M while operations used $7.2M of cash. With neither figure positive, the ratio between the two carries no quality signal. This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.

American Rebel H (AREB) reported an operating loss of $14.8M against $2.5M in interest expense. There is no operating profit to cover interest, so interest must be met from cash reserves or from financing rather than from operations. This ratio divides operating income by interest expense. Ratios above 5x indicate strong debt-servicing ability, while ratios below 2x suggest the company may face difficulty meeting interest payments if earnings decline. Learn more in our complete guide to financial health indicators.

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