American Rebel Holdings Inc. (AREB) reported a transaction involving 10,000 Series D Convertible Preferred Stock shares by President, COO and director Corey Allen Lambrecht on September 22, 2026. A footnote describes a private sale for $37,500; each preferred share is valued at $7.50, and the reported resulting position is 57,381 preferred shares.
Each preferred share is convertible into five common shares at an effective conversion price of $1.50 per share; 50,000 common shares underlie the conversion. No Rule 10b5-1 plan is reported.
AMERICAN REBEL HOLDINGS INC (AREB) reported a series of financing and governance actions, including debt-for-equity exchanges and a senior executive contract extension. The company agreed with Streeterville Capital, LLC to partition a $93,000 Secured Promissory Note from an existing $5,470,000 note and exchange that partitioned note for 697,674 common shares, reducing the original note’s outstanding balance accordingly.
Additional unregistered equity issuances included 25,000 shares of Series A – Super Voting Convertible Preferred Stock to President and COO Corey Lambrecht, multiple conversions by 1800 Diagonal Lending LLC of promissory-note principal into common stock at prices between $0.081075 and $0.1055 per share, and common shares to Silverback Capital Corporation as payment. Lambrecht’s employment agreement was amended and extended to December 31, 2029, with adjusted compensation. The company also highlighted American Rebel Light Beer marketing initiatives, including Pennsylvania distribution growth, sponsorship of Black Oak Amphitheater, and first regular-season NFL game-day service at Lincoln Financial Field, while exhibits reiterate prior disclosures of recurring losses, a working-capital deficit and substantial doubt about its ability to continue as a going concern.
AMERICAN REBEL HOLDINGS INC (symbol: AREB) is the issuer of record for a Form 4 filing submitted to the SEC.
AMERICAN REBEL HOLDINGS INC (symbol: AREB) is the issuer of record for a Form 8-K filing submitted to the SEC.
American Rebel Holdings, Inc. reported weak mid‑2026 results with continuing losses and liquidity pressure. For the six months ended June 30, 2026, revenue was $3,971,257 versus $5,353,920 a year earlier, while the company generated a gross margin loss of $550,020 and an operating loss of $8,873,141.
Net loss for the six months was $12,835,048, compared with $23,196,999 in the prior‑year period, with interest expense of $2,084,210 and additional losses from debt extinguishment and liability remeasurement. Cash and cash equivalents were only $96,455 at June 30, 2026, plus $1,124,449 of restricted cash, against total current liabilities of $23,026,869 and a disclosed working capital deficit of $19,423,645.
Total assets were $27,694,531 and total liabilities $24,120,725, for stockholders’ equity of $3,573,806. Management states that recurring losses, high‑cost debt and limited liquidity, together with recent delisting from Nasdaq to OTC tiers, raise substantial doubt about the company’s ability to continue as a going concern.
American Rebel Holdings entered into a Securities Purchase Agreement with GS Capital Partners for a $135,000 Convertible Promissory Note that includes a $13,500 original issue discount, resulting in $121,500 of net proceeds to the company before approximately $5,000 in legal and other expenses. The note matures on July 13, 2027 and calls for seven equal principal installments of $22,178.57, beginning on the 181st day after the July 31, 2026 issue date and then every 30 days for six months.
The note is convertible into common stock at 75% of the lowest trading price during the five trading days before each conversion, and the company has reserved up to 3,701,799 shares for potential conversions. As a commitment fee, American Rebel issued 59,000 shares of common stock to GS Capital Partners at a stated value of $0.20 per share, and on August 6, 2026 Silverback Capital Corporation requested 500,000 shares of common stock representing a payment of approximately $65,700. The company states that these securities were issued or will be issued in private transactions relying on Section 4(a)(2) and/or Regulation D exemptions and are treated as restricted securities.
American Rebel Holdings, Inc. restructured portions of its debt and preferred equity in July 2026. It agreed with Streeterville Capital to carve out a $126,000 secured partitioned note from an earlier $5,470,000 note and exchange that portion for 700,000 common shares, and later directed release of $100,000 held under a Deposit Account Control Agreement.
With Horberg Enterprises, the company exchanged 6,800 Series D preferred shares for 51 Series E shares, representing $51,000, then converted those into 386,145 common shares valued at $0.1321 per share. Other transactions included note conversions by 1800 Diagonal Lending into 396,039 and 214,003 shares at $0.1136 per share and an issuance of 1,000,000 shares to Silverback Capital. The board also approved a Second Amended and Restated Certificate of Designations for the Series E Preferred Stock, filed on July 24, 2026. All share issuances were unregistered, private offerings relying on Section 4(a)(2) and Regulation D exemptions, and the securities are restricted.
American Rebel Holdings entered into multiple financing and restructuring transactions involving debt and equity. A new Securities Purchase Agreement with 1800 Diagonal Lending provides a $124,200 promissory note carrying an original issue discount and fees that yield $100,000 in cash, with scheduled repayments totaling $147,487. On default, the note becomes immediately due at a premium, with default interest up to 22% and a right for 1800 to convert unpaid principal into stock at a 25% discount, subject to a 4.99% ownership cap.
With Streeterville Capital, the company partitioned a prior $5,470,000 secured note into new notes of $175,000 and $155,000, then exchanged those for 652,254 and 1,000,000 shares, reducing the original note’s balance. The disclosure also details a separate $6,235,000 secured convertible note held by Streeterville, bearing 10% interest, secured by subsidiary guarantees, a deposit account control agreement, and restrictive covenants on additional financings.
An Exchange and Settlement Agreement with Agile Capital Funding converts all amounts due under a prior $787,500 loan into 1,069,710 shares at $0.1725 per share, fully satisfying that obligation. Additional unregistered issuances include stock to an executive upon preferred share conversion, debt-for-equity exchanges with Streeterville and Agile, payments in shares to Silverback Capital, and a conversion by 1800 Diagonal Lending of $40,000 of principal into 352,035 shares, all claimed as exempt private offerings.