American Rebel Holdings, Inc. (NASDAQ:AREB) Announces Record-Breaking Launch of American Rebel Light Beer in Mississippi with Clark Beverage Group
American Rebel Holdings (NASDAQ:AREB) has achieved a historic milestone with its largest-ever opening order for American Rebel Light Beer in Mississippi, partnering with Clark Beverage Group. The launch marks the brand's expansion into its 13th state since September 2024.
The premium domestic light lager, positioned as America's patriotic beer, features 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving. The product will be available throughout Mississippi in both 16 oz Tall Boys and 12 oz cans. This expansion follows successful launches across multiple states, including Tennessee, Connecticut, Kansas, and others.
The partnership with Clark Beverage Group represents a strategic distribution agreement finalized after Mississippi's regulatory approval, targeting a market that aligns with the brand's patriotic positioning and values.
American Rebel Holdings (NASDAQ:AREB) ha raggiunto un traguardo storico con il suo ordine di apertura più grande di sempre per la American Rebel Light Beer in Mississippi, in collaborazione con Clark Beverage Group. Il lancio segna l'espansione del marchio nel suo 13° stato dal settembre 2024.
Questa lager leggera domestica di alta qualità, presentata come la birra patriottica americana, contiene 100 calorie, 3,2 carboidrati e 4,3% ABV per porzione da 12 oz. Il prodotto sarà disponibile in tutto il Mississippi sia in lattine da 16 oz Tall Boys che da 12 oz. Questa espansione segue i lanci di successo in diversi stati, tra cui Tennessee, Connecticut, Kansas e altri.
La collaborazione con Clark Beverage Group rappresenta un accordo strategico di distribuzione finalizzato dopo l'approvazione normativa del Mississippi, mirando a un mercato in linea con il posizionamento patriottico e i valori del marchio.
American Rebel Holdings (NASDAQ:AREB) ha alcanzado un hito histórico con su pedido de apertura más grande hasta la fecha para American Rebel Light Beer en Mississippi, en asociación con Clark Beverage Group. El lanzamiento marca la expansión de la marca a su 13º estado desde septiembre de 2024.
Esta lager ligera doméstica premium, posicionada como la cerveza patriótica de Estados Unidos, contiene 100 calorías, 3.2 carbohidratos y 4.3% ABV por porción de 12 oz. El producto estará disponible en todo Mississippi en latas de 16 oz Tall Boys y de 12 oz. Esta expansión sigue a lanzamientos exitosos en varios estados, incluyendo Tennessee, Connecticut, Kansas y otros.
La asociación con Clark Beverage Group representa un acuerdo estratégico de distribución finalizado tras la aprobación regulatoria de Mississippi, dirigido a un mercado que se alinea con el posicionamiento patriótico y los valores de la marca.
American Rebel Holdings (NASDAQ:AREB)는 미시시피에서 Clark Beverage Group과 협력하여 American Rebel Light Beer의 사상 최대 개시 주문을 달성했습니다. 이번 출시는 2024년 9월 이후 브랜드가 13번째 주로 확장하는 것을 의미합니다.
미국의 애국적인 맥주로 자리매김한 프리미엄 국내 라이트 라거는 12온스당 100칼로리, 3.2g 탄수화물, 4.3% 알코올 도수를 특징으로 합니다. 이 제품은 미시시피 전역에서 16온스 톨보이와 12온스 캔으로 제공될 예정입니다. 이번 확장은 테네시, 코네티컷, 캔자스 등 여러 주에서의 성공적인 출시 이후 이루어졌습니다.
Clark Beverage Group과의 파트너십은 미시시피 규제 승인 후 체결된 전략적 유통 계약으로, 브랜드의 애국적 포지셔닝과 가치에 부합하는 시장을 목표로 합니다.
American Rebel Holdings (NASDAQ:AREB) a franchi une étape historique avec sa plus grande commande d'ouverture jamais réalisée pour American Rebel Light Beer dans le Mississippi, en partenariat avec Clark Beverage Group. Ce lancement marque l'expansion de la marque dans son 13e État depuis septembre 2024.
Cette lager légère domestique premium, positionnée comme la bière patriotique américaine, contient 100 calories, 3,2 glucides et 4,3% d'alcool par portion de 12 oz. Le produit sera disponible dans tout le Mississippi en canettes de 16 oz Tall Boys et de 12 oz. Cette expansion fait suite à des lancements réussis dans plusieurs États, notamment le Tennessee, le Connecticut, le Kansas et d'autres.
Le partenariat avec Clark Beverage Group représente un accord stratégique de distribution finalisé après l'approbation réglementaire du Mississippi, ciblant un marché en accord avec le positionnement patriotique et les valeurs de la marque.
American Rebel Holdings (NASDAQ:AREB) hat einen historischen Meilenstein erreicht mit der bisher größten Eröffnungsbestellung für American Rebel Light Beer in Mississippi, in Partnerschaft mit Clark Beverage Group. Der Start markiert die Expansion der Marke in ihren 13. Bundesstaat seit September 2024.
Das hochwertige heimische leichte Lager, positioniert als Amerikas patriotisches Bier, enthält pro 12-Unzen-Portion 100 Kalorien, 3,2 Kohlenhydrate und 4,3% Alkoholgehalt. Das Produkt wird in ganz Mississippi sowohl in 16-Unzen-Tall-Boys als auch in 12-Unzen-Dosen erhältlich sein. Diese Expansion folgt erfolgreichen Markteinführungen in mehreren Bundesstaaten, darunter Tennessee, Connecticut, Kansas und weitere.
Die Partnerschaft mit Clark Beverage Group stellt eine strategische Vertriebsvereinbarung dar, die nach der behördlichen Genehmigung in Mississippi abgeschlossen wurde und einen Markt anspricht, der mit der patriotischen Positionierung und den Werten der Marke übereinstimmt.
- Record-breaking largest opening order in company history
- Expansion into 13th state since September 2024, showing rapid market penetration
- Partnership with major distributor Clark Beverage Group
- Strategic market entry in a state aligned with brand values
- Heavy reliance on patriotic messaging may limit market appeal in some regions
- Entering a highly competitive beer market with established players
Insights
American Rebel's record Mississippi beer launch signals distribution expansion but lacks concrete financial metrics to gauge true business impact.
American Rebel Holdings has secured its largest-ever opening order for its light beer product through a new distribution partnership with Clark Beverage Group in Mississippi. This expansion represents the 13th state in the company's national rollout strategy that began in September 2024.
The announcement is strategically significant as it demonstrates American Rebel's ability to continue securing distribution channels, a critical factor in the highly competitive beer industry where shelf space and market access are substantial barriers to entry. The company has positioned its product with distinctive branding focused on patriotic and traditional values, creating a clear market differentiation strategy in the crowded light beer segment.
From a product perspective, American Rebel Light Beer is formulated as a premium domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving. The company emphasizes the absence of corn, rice, and sweeteners in its brewing process, targeting the growing consumer preference for products with simpler ingredient lists.
However, this announcement lacks critical business metrics that would allow for meaningful assessment of financial impact. There is no disclosure of the actual volume or monetary value of this "record-breaking" order, no comparison to previous distribution agreements, and no projection of revenue contribution. This absence of quantifiable data makes it impossible to evaluate how this development will affect the company's bottom line or whether the "largest-ever" designation represents material growth or marginal improvement.
While expanding distribution networks is certainly positive for a beverage company, investors should note that securing distribution is only the first step. Consumer adoption, retailer reorders, and operational execution in maintaining supply chain efficiency will ultimately determine whether this Mississippi launch translates to meaningful revenue growth and profitability for American Rebel Holdings.
Rebel Light Beer Ignites Mississippi with Largest-Ever Opening Order, Fueling Continued National Expansion of America’s Patriotic Beer
NASHVILLE, TN, July 15, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), the proud creator of American Rebel Light Beer—America’s bold, patriotic, and unapologetic brew—announces a historic milestone with its largest-ever opening order as it storms into Mississippi. Partnering with Clark Beverage Group, Inc., this record-setting launch accelerates the national rollout of American Rebel Light Beer (americanrebelbeer.com), bringing the nation’s fastest-growing beer to the heart of the Magnolia State. This blockbuster debut is a game-changer, a rallying cry for customers, and a celebration for Mississippians ready to Rebel Up with a cold, crisp, all-American beer.
A Record-Setting Launch with Clark Beverage Group
Clark Beverage Group, a trusted leader in beverage distribution, has placed the largest first order in American Rebel’s history, signaling unshakable confidence in the brand’s explosive growth and market appeal. This record-breaking initial order, featuring both 16 oz Tall Boys and classic 12 oz cans, is now hitting Mississippi’s shelves, bars, and tailgates statewide. From Oxford to the Gulf Coast, American Rebel Light is ready to become the go-to beer for freedom-loving Rebels across the state.
Why Mississippi? It’s Rebel Country!
Mississippi embodies the heart and soul of American Rebel Light Beer—faith, grit, patriotism, and pride. Home to the Ole Miss Rebels and a state that lives the values of God-Fearing, Constitution-Loving, National Anthem-Singing, and Stand Your Ground, Mississippi is the perfect stage for this iconic launch. Every can of American Rebel Light is a toast to liberty, a salute to tradition, and a bold statement of identity—crafted for those who live life unapologetically.
“Mississippi doesn’t just align with our brand — it lives it,” said Andy Ross, CEO and Founder of American Rebel Holdings. “This is a state built on faith, grit, patriotism, and pride. There’s no place in America where the words ‘God-Fearing,’ ‘Constitution-Loving,’ ‘National Anthem-Singing,’ and ‘Stand Your Ground’ ring louder or truer. When you crack open a cold American Rebel Light, you’re holding more than a beer — you’re holding a statement of identity. It’s a flag in a can. And we’re honored to stand with the Rebels of Mississippi and raise a toast to everything that makes this country great.”
A Partnership Built on Shared Vision
The journey began in February 2025 when Andy Ross and the American Rebel Beverage team connected with Jeff Brasher, Vice President – Alcohol MS, Clark Beverage Group. The instant alignment of values led to a swift distribution agreement, finalized after Mississippi’s recent regulatory approval of the American Rebel Light label. This partnership is a testament to Clark Beverage Group’s belief in the brand’s potential to dominate the market.
“We’re not just distributing a beer; we’re championing a movement,” said Todd Porter, President of American Rebel Beverage. “Clark Beverage Group gets it—they see the passion, the quality, and the patriotism behind American Rebel Light. Together, we’re bringing Mississippi a beer that’s as bold as they are — America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.”
“Clark Beverage Group is honored to bring American Rebel Light Beer to Mississippi,” said Jeff Brasher. “This is a beer that resonates with our communities, and we’re excited to see it take off across the state!”
America’s Fastest Growing Light Beer and America’s Next Great Beverage Brand!
For investors, this record-breaking order is a powerful signal of American Rebel’s skyrocketing momentum. With successful launches in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, and now Mississippi since September 2024, American Rebel Light is proving its staying power in the competitive beverage market.
This Mississippi launch, backed by a tier one distributor, underscores the brand’s ability to scale rapidly and capture market share.
America’s Fastest Growing Light Beer and America’s Next Great Beverage Brand!
This record-breaking initial order is a powerful signal of American Rebel’s skyrocketing momentum. With successful launches in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, and now Mississippi since September 2024, American Rebel Light is proving its staying power in the competitive beverage market. This Mississippi launch, backed by a leading distribution partner, underscores the brand’s ability to scale rapidly and capture market share.
Why Customers Will Love Rebel Light
American Rebel Light isn’t just a beer — it’s a lifestyle. Brewed with all-natural ingredients, this Premium Domestic Light Lager delivers a crisp, clean, bold taste with a lighter feel. At just 100 calories, 3.2 carbs, and
Mississippi, Get Ready to Rebel Up!
From the rolling hills of Starkville to the vibrant streets of Jackson, Mississippians are invited to join the American Rebel movement. Whether you’re cheering on the Ole Miss Rebels, hosting a tailgate, or kicking back with friends, American Rebel Light is your beer. Look for it in local stores, bars, and restaurants, and join the rally cry of Rebel Up as you celebrate the values that make Mississippi and America great.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings is a diversified patriotic lifestyle company, delivering bold products that reflect American values. From its roots in branded safes and personal security to its breakout success with American Rebel Light Beer, the company is redefining the beverage and lifestyle markets. Learn more at americanrebel.com/investor-relations and watch The American Rebel Story as told by CEO Andy Ross.
About American Rebel Light Beer
American Rebel Light is a Premium Domestic Light Lager that’s all-natural, crisp, and bold—perfect for patriots who live boldly. Launched in September 2024, it’s now available in 12 states, with Mississippi as the latest proud addition. Follow @AmericanRebelBeer on social media for updates on launch events and availability.Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations
ir@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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FAQ
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