American Rebel Hldgs Inc Stock Price, News & Analysis

American Rebel Holdings (NASDAQ: AREB) has secured retail authorization for its American Rebel Light Beer in 62 Minuteman Food Mart locations across North and South Carolina, marking a significant expansion in its Southeastern retail strategy. The partnership with Minuteman Food Mart, ranked #117 nationally among convenience store chains, positions American Rebel Light in a key beer market where convenience stores account for nearly 7% of all in-store sales.

The expansion follows successful distribution achievements in Tennessee, Ohio, Kansas, and Indiana, complemented by high-impact marketing initiatives including trackside sponsorships at NHRA events. The company reported being the #1 selling beer at the NHRA event at Charlotte Motor Speedway. American Rebel Light Beer is planning to launch a FOX television commercial campaign in Q3 2025 to further boost brand awareness and drive consumer demand ahead of the Spring 2026 retail reset process.

American Rebel Holdings (NASDAQ: AREB) announces its return as the official beer sponsor of the 2025 Country Stampede Music Festival from June 26-28 at Azura Amphitheater in Bonner Springs, Kansas. The company will feature its American Rebel Light Beer in the American Rebel Party Pit, with Jumbotron commercials and branded experiences throughout the venue.

The company has reported significant growth with $11.4 million in revenue for 2024. American Rebel Light Beer has expanded its distribution to 13 physical states and offers direct-to-consumer shipping in over 40 states. The company has also been actively sponsoring motorsports events, including the American Rebel Light 4-Wide NHRA Nationals and Virginia NHRA Nationals.

American Rebel Holdings (NASDAQ: AREB) reports extraordinary e-commerce growth for its American Rebel Light Beer, driven by enhanced digital marketing and a strategic free shipping promotion ahead of July 4th. The company's online direct-to-consumer platform, launched earlier this year, now serves over 40 U.S. states.

Key performance metrics include a 1100% surge in gross online sales, 14% increase in Average Order Value to $59.62, and a 72.7% improvement in repeat customer rate. The company's digital campaign generated 22.9 million impressions across Facebook, Google, and Taboola, while website traffic jumped 4500%. Notable product performance includes a 2900% increase in 48-pack sales and 801% growth in 24-pack sales.

American Rebel Holdings (NASDAQ: AREB) reports exceptional success from its title sponsorship of the American Rebel Light Virginia NHRA Nationals held June 20-22, 2025, at Virginia Motorsports Park. The company's American Rebel Light Beer outperformed the top two national brands combined in sales during the event.

The event featured extensive brand exposure through FOX broadcasts, expected to reach nearly two million viewers, with multiple re-airings scheduled. The sponsorship included prominent placement at concession locations, a dedicated Party Tent, and Trackside Bar. CEO Andy Ross performed concerts during the weekend, which received FOX broadcast coverage.

The successful sponsorship has generated significant interest from potential distributors, retailers, and consumers, establishing a foundation for expanding distribution throughout Virginia. The event showcased American Rebel Light's new television commercial, which aired eight times during FOX broadcasts.

American Rebel Holdings announced its flagship beer, American Rebel Light, as the title sponsor for the Virginia NHRA Nationals, scheduled for June 20-22, 2025, at Virginia Motorsports Park. The event will feature national television coverage on FOX and FS1, with potential viewership reaching up to 2.1M viewers. CEO Andy Ross will perform two concerts during the race weekend. The sponsorship includes comprehensive brand presence throughout the venue, with American Rebel Light available at all beer concession locations. The company recently partnered with Valley Distribution Corporation to ensure product availability in Virginia. This marks American Rebel Light's second NHRA title sponsorship in 2025, following a successful partnership at the Charlotte 4-Wide Nationals. The event will feature meet-and-greet opportunities with sponsored drivers Tony Stewart and Matt Hagan.

American Rebel Holdings (NASDAQ: AREB) has signed a distribution agreement with Valley Distributing Corporation to expand American Rebel Light Beer into Southwestern Virginia, covering 10 counties. This expansion marks continued growth for the brand, which has achieved distribution across 11 states since its September 2024 launch. Valley Distributing, founded in 1974 and known for distributing major brands like Coors and Yuengling, will help strengthen American Rebel's presence in Virginia. The company is positioning itself as "America's Patriotic Beer" and is currently offering a free shipping promotion through June for July 4th celebrations. The partnership is particularly significant as it aligns with the company's connection to NHRA World Champion Matt Hagan, who is based in Virginia.

American Rebel Holdings (NASDAQ: AREB) announces a limited-time free shipping promotion for American Rebel Light Beer through June 30th, 2025, ahead of Fourth of July celebrations. The company's all-natural light lager, marketed as "America's Patriotic Beer," is now available for direct online ordering across more than 40 states through shop.americanrebelbeer.com. CEO Andy Ross positions the brand as a patriotic choice for Independence Day celebrations. The beer is currently shipping to 37 states including major markets like California, Texas, New York, and Florida. The promotion aims to boost online sales and increase brand visibility during the summer holiday season.

American Rebel Holdings (NASDAQ: AREB) announces its American Rebel Light Beer brand will host the Week of the Eagles Concert at Fort Campbell, Kentucky, celebrating the U.S. Army's 250th birthday on June 14, 2025. The event features a combat tactical demonstration by the 101st Airborne Division's Screaming Eagles, followed by a patriotic concert headlined by American Rebel CEO Andy Ross. The celebration is exclusive to Active Duty service members, their families, and Veterans with base access. American Rebel Light Beer "Tall Boys" will be served at all concession stands throughout the event. The company's connection to the military is personal, with American Rebel Beverage President Todd Porter being a U.S. Army Veteran who served with the 101st during Operation Desert Shield and Desert Storm.

American Rebel Holdings (NASDAQ: AREB) announced that CEO Andy Ross will perform at the Super Grip NHRA Thunder Valley Nationals at Bristol Dragway on June 7, 2025. The performance will take place on the Midway Stage from 1:45 to 2:45 PM, followed by an autograph session with NHRA drivers including Tony Stewart and Matt Hagan. The company's American Rebel Light Beer will be featured at all beer-selling concession locations, including the dedicated American Rebel Light Trackside Bar and Beer Garden. Bristol Dragway, known as Thunder Valley, has been a significant motorsports venue since 1965 and underwent an $18 million renovation in 1996. The event combines motorsports entertainment with American Rebel's brand promotion through music and beverage sales.