American Rebel Hldgs Stock Price, News & Analysis
Company Description
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) is described in its public disclosures as America’s Patriotic Brand. According to recent company communications, American Rebel began as a designer, manufacturer, and marketer of branded safes and personal security and self-defense products and has evolved into a diversified patriotic lifestyle company with offerings in safes, personal security solutions, concealed carry products, apparel and accessories, and beverages under the American Rebel Light Beer brand.
Business focus and patriotic lifestyle positioning
Company press releases state that American Rebel positions itself as a patriotic lifestyle brand serving consumers who identify with themes of faith, freedom, and American patriotism. Its product portfolio, as described in those releases, includes branded safes and security products through Champion Safe Company, concealed carry and personal security products, branded apparel and accessories, and American Rebel Light Beer, which the company characterizes as a premium domestic light lager marketed with a strong patriotic identity.
Safes and personal security products
Multiple news releases describe Champion Safe Company as a premier manufacturer of high-security safes and a subsidiary of American Rebel Holdings, Inc. Champion Safe is said to have been manufacturing safes for over 25 years, with products built using American-made, high-strength steel and featuring full-length double steel doors and fire protection. These safes are sold through independent dealers such as West Coast Safe Company, West Side Safe & Gun, Balport Lock and Safe, and Sports World Tulsa, which are highlighted in company communications for their growth in Champion Safe orders and their focus on security, customer education, and service.
American Rebel’s earlier descriptions and more recent press releases both emphasize safes and personal security products as a core part of the business. The company describes itself as having started as a designer and marketer of branded safes and personal security products, and it continues to highlight safes and secure storage solutions as a key category within its patriotic goods portfolio.
Concealed carry products, apparel, and accessories
In its own description, American Rebel notes that it designs, manufactures, and markets concealed carry products and that it offers branded apparel and accessories. Public information provided by the company refers to these categories as part of a broader patriotic lifestyle offering intended for customers who align with the American Rebel brand and its values. While detailed product lists are not provided in the available materials, the company consistently groups concealed carry products, apparel, and accessories together with safes and beverages as part of its single lifestyle platform.
American Rebel Light Beer
Recent press releases describe American Rebel Light Beer as a premium domestic light lager that is all natural and brewed without corn, rice, or added sweeteners that the company states are common in many mass-produced light beers. The company characterizes the beer as having approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol by volume per 12-ounce serving. American Rebel Light Beer is repeatedly branded as “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer” in company communications.
American Rebel describes a distribution-first strategy for American Rebel Light Beer. Press releases detail distribution partnerships with regional beverage wholesalers in multiple states, including family-owned and long-established distributors in Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These distributors are described as having extensive retail account networks and community ties, and American Rebel emphasizes working with such partners to build availability of American Rebel Light Beer in on-premise and off-premise retail channels.
Corporate structure, listings, and warrants
According to SEC filings, American Rebel Holdings, Inc. is incorporated in Nevada and its common stock trades on The Nasdaq Capital Market under the symbol AREB. The company’s common stock purchase warrants are listed on The Nasdaq Capital Market under the symbol AREBW. Filings describe various preferred stock designations (including Series A, C, D, and E) and warrant and prefunded warrant arrangements used in financing, advisory, and acquisition transactions.
The company has reported actions such as reverse stock splits, preferred stock issuances, and exchange agreements in its Form 8-K filings. For example, a September 2025 Form 8-K describes a reverse stock split of the common stock at a 1-for-20 ratio, intended to help regain compliance with Nasdaq’s minimum bid price requirement. Other 8-K filings describe unregistered sales of Series D Convertible Preferred Stock for services and financing, a Series E Preferred Stock designation tied to a note purchase, and exchanges of debt obligations for common stock and prefunded warrants.
Capital markets and SEC registration
An amended Form S-1 registration statement filed in June 2025 discusses the registration of shares of common stock for resale by selling stockholders, including shares underlying warrants and prefunded warrants. The filing notes that American Rebel is a smaller reporting company and that its common stock and certain warrants trade on Nasdaq. The S-1 also outlines risk factors related to debt obligations, Nasdaq listing compliance, financing needs, and the company’s reliance on demand for safes and personal security products, among other matters.
Strategic initiatives and acquisitions
Recent 8-K filings describe several strategic transactions. These include a membership interest purchase agreement to acquire a minority interest in Sydona Enterprises, LLC, doing business as Schmitty’s Herbal Snuff and Pouches, which is described as a manufacturer and distributor of non-tobacco, non-nicotine oral products. Another filing describes a purchase and sale agreement for a commercial building in downtown Nashville, Tennessee, with consideration involving common stock, prefunded warrants, cash installments, and a promissory note.
Additional filings outline a note purchase agreement under which American Rebel acquired a portion of a secured promissory note of another public company, Damon, Inc., in exchange for newly authorized Series E Preferred Stock. The company has also reported a forbearance agreement and related litigation involving a line of credit at Champion Safe Company, and subsequent efforts to resolve that matter.
Nasdaq listing and equity-focused actions
Company communications highlight a series of corporate actions aimed at maintaining compliance with Nasdaq continued listing standards, including stockholders’ equity requirements and minimum bid price rules. A January 2026 press release describes leadership decisions to convert accrued fees and compensation into Series D Convertible Preferred Stock, with the company stating that this reduces accrued liabilities, improves stockholders’ equity by reclassifying obligations into equity, and preserves cash. The same release lists prior actions such as reverse stock splits, private placement financing, and interactions with Nasdaq’s hearings process.
Warrants (AREBW) in context
The AREBW symbol refers to common stock purchase warrants of American Rebel Holdings, Inc., as identified in multiple SEC filings. These filings explain that the company has issued warrants and prefunded warrants in connection with financing transactions, advisory agreements, and other arrangements. The warrants provide holders with the right to purchase shares of American Rebel common stock under specified terms and conditions, which are detailed in the underlying agreements and registration statements referenced in the company’s SEC filings.