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AMERICAN REBEL HOLDINGS INC (AREB) reported a series of financing and governance actions, including debt-for-equity exchanges and a senior executive contract extension. The company agreed with Streeterville Capital, LLC to partition a $93,000 Secured Promissory Note from an existing $5,470,000 note and exchange that partitioned note for 697,674 common shares, reducing the original note’s outstanding balance accordingly.
Additional unregistered equity issuances included 25,000 shares of Series A – Super Voting Convertible Preferred Stock to President and COO Corey Lambrecht, multiple conversions by 1800 Diagonal Lending LLC of promissory-note principal into common stock at prices between $0.081075 and $0.1055 per share, and common shares to Silverback Capital Corporation as payment. Lambrecht’s employment agreement was amended and extended to December 31, 2029, with adjusted compensation. The company also highlighted American Rebel Light Beer marketing initiatives, including Pennsylvania distribution growth, sponsorship of Black Oak Amphitheater, and first regular-season NFL game-day service at Lincoln Financial Field, while exhibits reiterate prior disclosures of recurring losses, a working-capital deficit and substantial doubt about its ability to continue as a going concern.
AMERICAN REBEL HOLDINGS INC (symbol: AREB) is the issuer of record for a Form 4 filing submitted to the SEC.
AMERICAN REBEL HOLDINGS INC (symbol: AREB) is the issuer of record for a Form 8-K filing submitted to the SEC.
American Rebel Holdings, Inc. reported weak mid‑2026 results with continuing losses and liquidity pressure. For the six months ended June 30, 2026, revenue was $3,971,257 versus $5,353,920 a year earlier, while the company generated a gross margin loss of $550,020 and an operating loss of $8,873,141.
Net loss for the six months was $12,835,048, compared with $23,196,999 in the prior‑year period, with interest expense of $2,084,210 and additional losses from debt extinguishment and liability remeasurement. Cash and cash equivalents were only $96,455 at June 30, 2026, plus $1,124,449 of restricted cash, against total current liabilities of $23,026,869 and a disclosed working capital deficit of $19,423,645.
Total assets were $27,694,531 and total liabilities $24,120,725, for stockholders’ equity of $3,573,806. Management states that recurring losses, high‑cost debt and limited liquidity, together with recent delisting from Nasdaq to OTC tiers, raise substantial doubt about the company’s ability to continue as a going concern.
American Rebel Holdings entered into a Securities Purchase Agreement with GS Capital Partners for a $135,000 Convertible Promissory Note that includes a $13,500 original issue discount, resulting in $121,500 of net proceeds to the company before approximately $5,000 in legal and other expenses. The note matures on July 13, 2027 and calls for seven equal principal installments of $22,178.57, beginning on the 181st day after the July 31, 2026 issue date and then every 30 days for six months.
The note is convertible into common stock at 75% of the lowest trading price during the five trading days before each conversion, and the company has reserved up to 3,701,799 shares for potential conversions. As a commitment fee, American Rebel issued 59,000 shares of common stock to GS Capital Partners at a stated value of $0.20 per share, and on August 6, 2026 Silverback Capital Corporation requested 500,000 shares of common stock representing a payment of approximately $65,700. The company states that these securities were issued or will be issued in private transactions relying on Section 4(a)(2) and/or Regulation D exemptions and are treated as restricted securities.
American Rebel Holdings, Inc. restructured portions of its debt and preferred equity in July 2026. It agreed with Streeterville Capital to carve out a $126,000 secured partitioned note from an earlier $5,470,000 note and exchange that portion for 700,000 common shares, and later directed release of $100,000 held under a Deposit Account Control Agreement.
With Horberg Enterprises, the company exchanged 6,800 Series D preferred shares for 51 Series E shares, representing $51,000, then converted those into 386,145 common shares valued at $0.1321 per share. Other transactions included note conversions by 1800 Diagonal Lending into 396,039 and 214,003 shares at $0.1136 per share and an issuance of 1,000,000 shares to Silverback Capital. The board also approved a Second Amended and Restated Certificate of Designations for the Series E Preferred Stock, filed on July 24, 2026. All share issuances were unregistered, private offerings relying on Section 4(a)(2) and Regulation D exemptions, and the securities are restricted.
American Rebel Holdings, Inc. entered into new financing and debt-for-equity arrangements. The company borrowed $152,950 from 1800 Diagonal Lending, LLC under a promissory note with net proceeds of $125,000 after a $19,950 original issue discount and $8,000 in fees, with scheduled repayments totaling $181,628 through September 2027.
Upon an event of default, the note becomes immediately due at 150% of outstanding amounts and may be convertible into restricted common stock at a 25% discount to market, subject to a 4.99% ownership cap. Separately, the company and Streeterville Capital, LLC exchanged portions of a prior $5,470,000 secured note for three new partitioned notes, which were then swapped for 546,601, 745,784 and 762,745 common shares at per-share prices of $0.1427, $0.1542 and $0.2491, respectively, in unregistered transactions relying on Section 4(a)(2) and Regulation D.
American Rebel Holdings, Inc. entered into two high-cost short-term financing arrangements and completed several debt and preferred stock exchanges into common stock. On June 9, 2026, it issued a fifteen‑month promissory note to Quick Capital, LLC with gross principal of $155,294.12, an original issue discount and fees that yielded $132,000 in proceeds and a one‑time 18.75% guaranteed interest, payable in fifteen monthly installments of $12,294.12.
On June 12, 2026, the company issued a $124,200 promissory note to 1800 Diagonal Lending, LLC, receiving $100,000 and agreeing to repay $147,487.00 through ten payments, with default provisions allowing conversion into discounted common stock. Both notes cap each lender’s ownership at 4.99% and require the company to reserve multiple times the shares potentially issuable on conversion.
The company also exchanged 105 shares of Series E Preferred Stock for 1,129,031 common shares valued at $105,000, and partitioned $159,000 from a prior secured note into new notes that were concurrently exchanged for 1,340,640 common shares. Additional conversions by 1800 under a prior note resulted in issuances of 355,050, 976,389 and 387,254 shares at prices around $0.0563 per share, contributing to further equity dilution.
American Rebel Holdings, Inc. reported a deeper net loss for the three months ended March 31, 2026 while carrying a heavy debt load and a working capital deficit. Revenue was $1,985,191 compared with $2,511,324 a year earlier, and cost of goods sold exceeded revenue, producing a negative gross margin of $394,045.
Total operating expenses rose to $3,749,027 from $3,255,473, driving an operating loss of $4,143,072. Including $1,345,882 of interest expense and a $903,573 loss on debt extinguishment, net loss reached $6,854,231 versus $5,059,256 in the prior-year quarter.
At March 31, 2026, the company held total assets of $30,724,380, including $14,233,758 of property and equipment and $2,350,294 of cash, cash equivalents and restricted cash. Total liabilities were $23,538,582, with $15,280,182 in working capital loans and an overall working capital deficit of $16,697,295.
Management discloses substantial doubt about the company’s ability to continue as a going concern, citing recurring losses, high-cost debt and reliance on external financing. The company also received notice that its request to continue listing on Nasdaq was denied, and trading in its securities was scheduled to be suspended on May 13, 2026.