American Rebel Hldgs Inc Financials
American Rebel Hldgs Inc (AREBW) reported $9.5M in revenue for fiscal year 2025, down 16.6% from the prior fiscal year. This page shows its income statement, balance sheet, cash flow statement, and key financial ratios. View 11 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).
Shrinking sales and subscale gross economics leave the business dependent on external financing rather than internally generated cash.
Across the recent period, gross margin flipped from positive to-2.1% , while operating cash outflow stayed near-$7.0M a year, showing that lower volume did not bring a matching reduction in cash costs. In FY2025 the net loss widened to-$34.3M even though operating cash flow was-$7.2M , so accounting losses were inflated by items beyond the yearly cash drain.
By FY2025, short-term obligations dominated the balance sheet: current liabilities were nearly all liabilities, and the current ratio was just 0.2x. With only
The asset base is still working-capital heavy: inventory and receivables totaled about
Financial Health Signals
Scored against emerging companies for FY2025. Each of the six dimensions is a percentile rank within that peer group; the overall is their average, with missing dimensions counted as zero out of six. A high score means strong standing among peers, not absolute cross-industry strength. How this score is calculated →
Health score ≠ stock price. This rates the quality of American Rebel Hldgs Inc's business: profitability, growth, balance sheet strength. It doesn't tell you whether the stock is a good buy at today's price. Not financial advice. Use it alongside valuation analysis and your own research.
American Rebel Hldgs Inc passes 3 of 8 computable financial strength tests (1 of the nine could not be computed from available data). 2 of 4 profitability signals pass, 1 of 2 leverage/liquidity signals pass, neither operating efficiency signal passes.
American Rebel Hldgs Inc reported a net loss of $34.3M while operations used $7.2M of cash. With neither figure positive, the ratio between the two carries no quality signal.
American Rebel Hldgs Inc reported an operating loss of $14.8M against $2.5M in interest expense. There is no operating profit to cover interest, so interest must be met from cash reserves or from financing rather than from operations.
Key Financial Metrics
Earnings & Revenue
American Rebel Hldgs Inc generated $9.5M in revenue in fiscal year 2025. This represents a decrease of 16.6% from the prior year.
American Rebel Hldgs Inc's EBITDA was -$14.5M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization. This represents a decrease of 21.1% from the prior year.
American Rebel Hldgs Inc reported -$34.3M in net income in fiscal year 2025. This represents a decrease of 95.0% from the prior year.
American Rebel Hldgs Inc earned -$63214.16 per diluted share (EPS) in fiscal year 2025.
Cash & Balance Sheet
American Rebel Hldgs Inc recorded an outflow of $7.6M in free cash flow in fiscal year 2025, representing a cash shortfall after capex. This represents a decrease of 7.6% from the prior year.
American Rebel Hldgs Inc held $148K in cash as of fiscal year 2025; long-term debt is not reported for that period.
Not reported for fiscal year 2025.
Margins & Returns
American Rebel Hldgs Inc's gross margin was -2.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs. This is down 1.0 percentage points from the prior year.
American Rebel Hldgs Inc's ROE was -783.4% in fiscal year 2025, measuring profit generated per dollar of shareholder equity.
Not shown for fiscal year 2025: the reported ratio is below -100.0% of revenue, so it does not read as a share of revenue.
Not shown for fiscal year 2025: the reported ratio is below -100.0% of revenue, so it does not read as a share of revenue.
Capital Allocation
American Rebel Hldgs Inc invested $79K in research and development in fiscal year 2025. This represents a decrease of 79.6% from the prior year.
American Rebel Hldgs Inc invested $329K in capex in fiscal year 2025, funding long-term assets and infrastructure. This represents an increase of 10561.3% from the prior year.
Not reported for fiscal year 2025.
AREBW Income Statement
Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.
| Metric | TTM | FY25 | FY24 | FY23 | FY22 | FY21 | FY20 | FY19 | FY18 | FY17 | FY16 | FY15 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $8.1M | $9.5M-16.6% | $11.4M-28.6% | $16.0M+101.3% | $7.9M+705.4% | $987K-21.4% | $1.3M+134.7% | $535K+307.6% | $131K+182.9% | $46K+553.2% | $7K | $0 |
| Cost of Revenue | $9.1M | $9.7M-15.8% | $11.5M-18.7% | $14.2M+985.2% | $1.3M+61.1% | $812K-14.7% | $953K+151.3% | $379K+579.5% | $56K+213.7% | $18K+622.1% | $2K | $0 |
| Gross Profit | -$1.0M | -$198K-65.3% | -$120K-106.7% | $1.8M-72.9% | $6.6M+3700.8% | $175K-42.4% | $303K+94.3% | $156K+106.7% | $75K+163.8% | $29K+516.6% | $5K | $0 |
| R&D Expenses | -$651K | $79K-79.6% | $386K+191.1% | $133K-82.3% | $747K+126.1% | $330K+3.1% | $320K+3.7% | $309K+1208.6% | $24K-63.3% | $64K-56.2% | $147K+217.9% | $46K |
| SG&A Expenses | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | $4K-40.9% | $6K |
| Operating Income | -$16.5M | -$14.8M-20.8% | -$12.2M-39.4% | -$8.8M-9.6% | -$8.0M-141.6% | -$3.3M-19.5% | -$2.8M+53.8% | -$6.0M-250.5% | -$1.7M+36.1% | -$2.7M-98.1% | -$1.4M-1328.6% | $110K |
| Interest Expense | $3.5M | $2.5M-36.3% | $4.0M+991.8% | $364K+74.7% | $208K-89.9% | $2.1M-10.1% | $2.3M+43.1% | $1.6M+452.3% | $290K+2.4% | $283K+591.1% | $41K | N/A |
| Income Tax | N/A | N/A | N/A | N/A | N/A | N/A | $0 | $0 | $0 | $0 | $0-100.0% | $800 |
| Net Income | -$23.9M | -$34.3M-95.0% | -$17.6M-80.9% | -$9.7M+3.5% | -$10.1M | N/A | -$6.0M+21.3% | -$7.6M-279.8% | -$2.0M+32.0% | -$2.9M-115.8% | -$1.4M-1129.6% | -$111K |
| EPS (Diluted) | — | -$63214.16 | -$1000000.00 | -$857.02 | -$33.76-975.2% | -$3.14 | N/A | N/A | N/A | N/A | N/A | N/A |
TTM is the trailing twelve months, Q3 FY2025 through Q2 FY2026, summed from the four most recent quarterly filings. A row marked — cannot be summed at all, because a quarter in the window reports no per-share figure; a row marked N/A could be summed, but a quarter in the window does not report that metric.
AREBW Balance Sheet
Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.
| Metric | FY25 | FY24 | FY23 | FY22 | FY21 | FY20 | FY19 | FY18 | FY17 | FY16 | FY15 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Assets | $31.8M+218.0% | $10.0M-13.3% | $11.5M-8.0% | $12.6M+1195.9% | $969K-13.6% | $1.1M-40.2% | $1.9M+79.8% | $1.0M+11.4% | $936K+85.0% | $506K+916.6% | $50K |
| Current Assets | $5.6M-10.8% | $6.3M-32.8% | $9.4M+10.1% | $8.6M+784.1% | $968K-12.8% | $1.1M-38.4% | $1.8M+98.7% | $906K+22.9% | $738K+212.1% | $236K+534.9% | $37K |
| Cash & Equivalents | $148K-48.7% | $288K-73.3% | $1.1M+276.5% | $286K+1524.8% | $18K-71.1% | $61K-53.7% | $132K+570.7% | $20K-72.3% | $71K | $0 | N/A |
| Inventory | $2.8M-39.5% | $4.6M-18.3% | $5.6M-16.1% | $6.6M+868.4% | $686K-16.7% | $823K+2.1% | $806K+54.9% | $520K+8.5% | $479K+247.5% | $138K | N/A |
| Accounts Receivable | $950K-18.9% | $1.2M-56.2% | $2.7M+94.9% | $1.4M+1262.1% | $101K-43.0% | $177K-22.7% | $229K+33461.6% | $682 | $0 | N/A | N/A |
| Goodwill | N/A | N/A | $2.0M-52.4% | $4.2M | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Total Liabilities | $27.4M+55.6% | $17.6M+136.1% | $7.5M+52.8% | $4.9M-16.2% | $5.8M-4.9% | $6.1M+27.2% | $4.8M+152.1% | $1.9M-39.8% | $3.2M+175.6% | $1.2M+1059.1% | $99K |
| Current Liabilities | $26.0M+70.1% | $15.3M+122.2% | $6.9M+57.3% | $4.4M-15.0% | $5.1M-11.9% | $5.8M+26.5% | $4.6M+157.1% | $1.8M+72.6% | $1.0M-9.7% | $1.2M+1059.1% | $99K |
| Long-Term Debt | N/A | N/A | N/A | N/A | $3.9M-17.0% | $4.7M | N/A | N/A | N/A | N/A | N/A |
| Total Equity | $4.4M+157.4% | -$7.6M-287.3% | $4.1M-46.8% | $7.7M+257.6% | -$4.9M+3.0% | -$5.0M-70.1% | -$2.9M-238.6% | -$870K+61.1% | -$2.2M-246.5% | -$646K-1201.9% | -$50K |
| Retained Earnings | -$99.4M-52.7% | -$65.1M-37.1% | -$47.5M-25.8% | -$37.8M-40.0% | -$27.0M-29.2% | -$20.9M-40.2% | -$14.9M-104.3% | -$7.3M-37.9% | -$5.3M-125.6% | -$2.3M-1894.1% | -$118K |
AREBW Cash Flow Statement
Figures in USD, abbreviated K (thousand), M (million), B (billion), T (trillion). Negative values carry a minus sign and red type.
| Metric | TTM | FY25 | FY24 | FY23 | FY22 | FY21 | FY20 | FY19 | FY18 | FY17 | FY16 | FY15 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | -$6.7M | -$7.2M-2.9% | -$7.0M+0.2% | -$7.0M+7.9% | -$7.6M-800.3% | -$848K+57.1% | -$2.0M+9.4% | -$2.2M-51.7% | -$1.4M+7.0% | -$1.5M-15.1% | -$1.3M-5457.0% | -$24K |
| Capital Expenditures | N/A | $329K+10561.3% | $3K-51.0% | $6K-79.3% | $30K | N/A | $0 | $0 | $0-100.0% | $18K+122.0% | $8K | N/A |
| Free Cash Flow | N/A | -$7.6M-7.6% | -$7.0M+0.2% | -$7.0M+8.2% | -$7.7M | N/A | -$2.0M+9.4% | -$2.2M-51.7% | -$1.4M+8.0% | -$1.6M-15.8% | -$1.3M | N/A |
| Investing Cash Flow | N/A | -$329K-10561.3% | -$3K+99.1% | -$331K+96.1% | -$8.5M | N/A | $0 | $0 | $0+100.0% | -$25K+42.4% | -$43K | $0 |
| Financing Cash Flow | $3.2M | $10.0M+61.1% | $6.2M-23.6% | $8.2M-50.2% | $16.4M+1936.8% | $805K-57.7% | $1.9M-16.9% | $2.3M+65.4% | $1.4M-15.5% | $1.6M+26.8% | $1.3M+2882.7% | $43K |
Not reported in any period shown, so not listed: Dividends Paid, Share Buybacks.
TTM is the trailing twelve months, Q3 FY2025 through Q2 FY2026, summed from the four most recent quarterly filings. A row marked — cannot be summed at all, because a quarter in the window reports no per-share figure; a row marked N/A could be summed, but a quarter in the window does not report that metric.
AREBW Financial Ratios
Margins and returns are percentages; the remaining ratios are unitless multiples.
| Metric | FY25 | FY24 | FY23 | FY22 | FY21 | FY20 | FY19 | FY18 | FY17 | FY16 | FY15 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | -2.1%-1.0pp | -1.1%-12.3pp | 11.2%-72.3pp | 83.5%+65.8pp | 17.7%-6.5pp | 24.1%-5.0pp | 29.2%-28.3pp | 57.5%-4.2pp | 61.7%-3.6pp | 65.3% | N/A |
| Operating Margin | -155.0% | -107.0% | -54.8% | -100.6% | -335.6% | -220.8% | -1121.3% | -1303.9% | -5775.8% | -19041.9% | N/A |
| Net Margin | -360.5% | -154.2% | -60.8% | -126.9% | N/A | -476.3% | -1420.7% | -1524.8% | -6342.9% | -19196.2% | N/A |
| Return on Equity | -783.4% | N/A | -238.9%-107.2pp | -131.7% | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Return on Assets | -107.9%+68.1pp | -175.9%-91.6pp | -84.3%-3.9pp | -80.4% | N/A | -533.4%-127.9pp | -405.5%-213.5pp | -192.0%+122.5pp | -314.6%-44.9pp | -269.7%-46.7pp | -223.0% |
| Current Ratio | 0.22-0.2x | 0.41-1.0x | 1.37-0.6x | 1.96+1.8x | 0.190.0x | 0.19-0.2x | 0.39-0.1x | 0.51-0.2x | 0.71+0.5x | 0.21-0.2x | 0.37 |
| Debt-to-Equity | 6.26 | N/A | 1.83+1.2x | 0.64 | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| FCF Margin | -79.3%-17.8pp | -61.5%-17.5pp | -44.0%+52.4pp | -96.4% | N/A | -157.3% | -407.1% | -1094.0% | -3365.6% | -18988.2% | N/A |
Reported as filed but not readable as a share of revenue in the periods where the ratio runs further from zero than a revenue base allows; no change figure is given where either compared period is one of those: Operating Margin, Net Margin, FCF Margin.
Note: The current ratio is below 1.0 (0.22), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.
Where American Rebel Hldgs Inc Ranks
Frequently Asked Questions
What is American Rebel Hldgs Inc's annual revenue?
American Rebel Hldgs Inc (AREBW) reported $9.5M in total revenue for fiscal year 2025. This represents a -16.6% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.
How fast is American Rebel Hldgs Inc's revenue growing?
American Rebel Hldgs Inc (AREBW) revenue declined by 16.6% year-over-year, from $11.4M to $9.5M in fiscal year 2025.
Is American Rebel Hldgs Inc profitable?
No, American Rebel Hldgs Inc (AREBW) reported a net income of -$34.3M in fiscal year 2025.
What is American Rebel Hldgs Inc's EBITDA?
American Rebel Hldgs Inc (AREBW) had EBITDA of -$14.5M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization.
What is American Rebel Hldgs Inc's gross margin?
American Rebel Hldgs Inc (AREBW) had a gross margin of -2.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs of goods sold.
What is American Rebel Hldgs Inc's return on equity (ROE)?
American Rebel Hldgs Inc (AREBW) has a return on equity of -783.4% for fiscal year 2025, measuring how efficiently the company generates profit from shareholder equity.
What is American Rebel Hldgs Inc's free cash flow?
American Rebel Hldgs Inc (AREBW) recorded an outflow of $7.6M in free cash flow during fiscal year 2025. This represents a -7.6% change compared to the previous fiscal year. Free cash flow represents the cash a company generates after accounting for capital expenditures, and is widely used to assess financial flexibility and shareholder value.
What is American Rebel Hldgs Inc's operating cash flow?
American Rebel Hldgs Inc (AREBW) recorded an outflow of $7.2M in operating cash flow during fiscal year 2025, representing cash used by core business activities.
What are American Rebel Hldgs Inc's total assets?
American Rebel Hldgs Inc (AREBW) had $31.8M in total assets as of fiscal year 2025, including both current and long-term assets.
What are American Rebel Hldgs Inc's capital expenditures?
American Rebel Hldgs Inc (AREBW) invested $329K in capital expenditures during fiscal year 2025, funding long-term assets and infrastructure.
How much does American Rebel Hldgs Inc spend on research and development?
American Rebel Hldgs Inc (AREBW) invested $79K in research and development during fiscal year 2025.
What is American Rebel Hldgs Inc's current ratio?
American Rebel Hldgs Inc (AREBW) had a current ratio of 0.22 as of fiscal year 2025, which is below 1.0, which may suggest potential liquidity concerns.
What is American Rebel Hldgs Inc's debt-to-equity ratio?
American Rebel Hldgs Inc (AREBW) had a debt-to-equity ratio of 6.26 as of fiscal year 2025, measuring the company's financial leverage by comparing total debt to shareholder equity.
What is American Rebel Hldgs Inc's return on assets (ROA)?
American Rebel Hldgs Inc (AREBW) had a return on assets of -107.9% for fiscal year 2025, measuring how efficiently the company uses its assets to generate profit.
What is American Rebel Hldgs Inc's cash runway?
Based on fiscal year 2025 data, American Rebel Hldgs Inc (AREBW) had $148K in cash against an annual operating cash burn of $7.2M. This gives an estimated cash runway of approximately 0 months at the current burn rate. Cash runway measures how long a company can continue operating before running out of cash, assuming no additional funding.
What is American Rebel Hldgs Inc's Piotroski F-Score?
American Rebel Hldgs Inc (AREBW) has a Piotroski F-Score of 3 out of 8 computable signals; 1 of the nine could not be computed from available data, so the full-scale strength rating is not shown. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7 to 9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.
Are American Rebel Hldgs Inc's earnings high quality?
American Rebel Hldgs Inc (AREBW) reported a net loss of $34.3M while operations used $7.2M of cash. With neither figure positive, the ratio between the two carries no quality signal. This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.
Can American Rebel Hldgs Inc cover its interest payments?
American Rebel Hldgs Inc (AREBW) reported an operating loss of $14.8M against $2.5M in interest expense. There is no operating profit to cover interest, so interest must be met from cash reserves or from financing rather than from operations. This ratio divides operating income by interest expense. Ratios above 5x indicate strong debt-servicing ability, while ratios below 2x suggest the company may face difficulty meeting interest payments if earnings decline. Learn more in our complete guide to financial health indicators.
How financially healthy is American Rebel Hldgs Inc?
American Rebel Hldgs Inc (AREBW) scores 27 out of 100 on our Financial Health Score, indicating weak standing within its emerging companies peer group. The score is a 0-100 composite of six dimensions (Cash Runway, Dilution, R&D Intensity, Revenue Progress, Burn Trend, Balance Sheet), each ranked as a percentile relative to companies in the same scoring family (banks against banks, REITs against REITs, and so on) rather than across all industries. It rates the quality of the business, not whether the stock is fairly priced, and is not financial advice. Learn more in our complete guide to financial health indicators.