Champion Safe Company Notes Strong Year-Over-Year Order Growth from Heavy Metal Gun Safes
Rhea-AI Summary
Champion Safe Company (NASDAQ: AREB) acknowledged Heavy Metal Gun Safes for a 56% year-over-year increase in Champion Safe orders from 2024 to 2025. The recognition highlights Heavy Metal Gun Safes’ expansion in New Braunfels and the Texas Hill Country, plus its focus on delivery, installation, and customer education.
Founded by Caleb Lindner, Heavy Metal Gun Safes grew from a moving startup to a retail and installation provider, citing quality, dealer support, and American-made steel as drivers of demand.
Positive
- Orders +56% YoY in Champion Safe orders (2024 to 2025)
- Expanded dealer footprint and stronger presence in the Texas Hill Country
Negative
- None.
Market Reaction
Following this news, AREB has declined 23.96%, reflecting a significant negative market reaction. Our momentum scanner has triggered 23 alerts so far, indicating elevated trading interest and price volatility. The stock is currently trading at $1.49. This price movement has removed approximately $400K from the company's valuation. Trading volume is elevated at 2.1x the average, suggesting increased selling activity.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus
AREB was down 64.66% while key peers like FORD, RCKY, VRA, WEYS, and DBI showed gains between 0.88% and 6.36%. Momentum scanner names VEEE and TRNR also moved up. This points to a stock-specific move rather than a sector-wide decline.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | Reverse stock split update | Neutral | -3.5% | Details on 1-for-20 reverse split mechanics and share count reduction. |
| Jan 28 | Beer distribution partnership | Positive | -3.5% | Tri-Eagle Sales deal expanding American Rebel Light Beer across 16 Florida counties. |
| Jan 26 | Dealer marketing support | Positive | -20.2% | Champion Safe support for Norcal Safe & Vault at Sacramento Sportsmen’s Expo. |
| Jan 21 | Reverse stock split announcement | Neutral | -7.7% | Initial 1-for-20 reverse split announcement to boost per-share price for Nasdaq. |
| Jan 16 | Beer distribution expansion | Positive | -0.1% | Lawrence Distributing deal expanding beer footprint with new on-premise and retail accounts. |
Across the last five news events, including reverse stock split announcements, distribution partnerships, and dealer marketing updates, AREB’s stock showed negative 24-hour moves after each release, suggesting a recent pattern where news—often operational or structural—coincided with selling pressure.
Over recent weeks, American Rebel has focused on capital structure changes and brand expansion. Two reverse stock split announcements in January 2026 aimed to support Nasdaq compliance, while multiple beer distribution deals in Virginia and Florida broadened American Rebel Light Beer’s reach. Champion Safe dealer marketing support, such as the Norcal Sportsmen’s Expo event, highlighted the safes segment. Despite these initiatives, the stock reacted negatively after each announcement, framing today’s positive dealer-growth news against a backdrop of persistent selling.
Market Pulse Summary
The stock is dropping -24.0% following this news. A negative reaction despite positive dealer growth fits a recent pattern where diverse catalysts, from reverse stock split developments to new distribution agreements, saw 24-hour declines ranging from -0.12% to -20.23%. The market has been processing substantial capital structure activity, including debt exchanges, preferred stock issuances, and registered resales, which may have contributed to cautious sentiment around otherwise constructive operating updates.
AI-generated analysis. Not financial advice.
Heavy Metal Gun Safes Records Over
Provo, UT, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is pleased to recognize Heavy Metal Gun Safes of New Braunfels, Texas, for its strong
Founded by Caleb Lindner, Heavy Metal Gun Safes has grown from a hands-on startup into a respected safe retailer and moving company in the Texas market. Lindner entered the safe industry shortly after graduating high school in 2015, gaining real-world experience with a Champion dealer before launching his own safe moving business in 2018. By 2020, he opened a storefront, steadily building a reputation for integrity, technical expertise, and customer-focused service.
Today, Heavy Metal Gun Safes continues to expand its operations and reach, supported by a growing team and a focus on education, professional delivery, and installation. The company provides safe sales, delivery, and professional placement services, helping customers secure firearms, valuables, and important documents with solutions tailored to their needs.
Heavy Metal Gun Safes also maintains a strong local reputation, with consistently positive customer feedback highlighting the team’s technical expertise, straightforward guidance, and professional delivery and installation services. Customers frequently note the company’s hands-on approach and commitment to educating buyers on proper safe selection and placement.
“Champion remains a no-brainer for us because of the quality, the support, and the people behind the brand,” said Caleb Lindner, Owner of Heavy Metal Gun Safes. “From product design to dealer support, Champion consistently delivers, and that’s why we continue to recommend their safes to our customers.”
Tom Mihalek, CEO of Champion Safe Company, highlighted the value of the partnership. “Dealers like Caleb represent the future of this industry—entrepreneurial, service-driven, and deeply connected to their customers,” Mihalek said. “We value partners who provide real feedback from the field and help us continue improving our products built around American-made steel.”
Heavy Metal Gun Safes continues to serve customers throughout the region with a wide range of security products and services, positioning itself as a trusted resource for both residential and commercial security needs. The company’s website, heavymetalgunsafes.com showcases its services, product offerings, and delivery capabilities.
Visit Heavy Metal Gun Safes
1495 S Business IH 35
New Braunfels, TX 78130
Phone: (830) 632-6150
heavymetalgunsafes.com
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: https://www.championsafe.com/become-a-dealer
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures.
Additional factors that could cause actual results to differ materially include, without limitation: (a) the final accounting treatment of transactions and arrangements described in the Company’s SEC filings under U.S. GAAP, including valuation determinations, classification between liabilities and equity, and related presentation and disclosure requirements; (b) the possibility that the SEC may review, comment on, delay, or not declare effective any registration statement or other filing (including any contemplated registration statement on Form S-1), or that the Company may be unable to timely file or maintain the effectiveness of registration statements or periodic reports for any reason; (c) the risk that the Company may not be able to meet Nasdaq continued listing requirements in the future (including due to changes in stockholders’ equity, market value, minimum bid price, corporate governance requirements, or other factors), and the risk of additional compliance actions, trading suspension, or delisting; (d) if applicable, the risk that conversions of the Company’s Series D Convertible Preferred Stock into common stock may not occur as anticipated, may be delayed, may be limited by contractual provisions (including beneficial ownership limitations), regulatory considerations, market conditions, or other factors, and/or may result in greater-than-anticipated dilution; (e) the availability of sufficient authorized and unissued shares of common stock, including the application of equity plan limits, share reservation mechanics, and other corporate, legal, or exchange requirements affecting issuance capacity; (f) the Company’s ability to perform its obligations under commercial agreements described in its SEC filings (including any sponsorship arrangements and related registration rights), and the impact of any disputes, enforcement actions, penalties, or additional consideration provisions triggered by non-performance or alleged non-performance; (g) the Company’s ability to rely on exemptions from registration for securities issuances described in its SEC filings and the risk of differing interpretations by regulators or third parties; (h) adverse developments in the Company’s operating results, liquidity, or access to capital; (i) volatility in the trading price and liquidity of the Company’s securities; and (j) general economic, market, regulatory, and competitive conditions.
Additional information regarding these and other risks is included in the Company’s filings with the SEC, including under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as such filings may be amended or supplemented from time to time.
Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date made. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances after the date of this press release.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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FAQ
What did Champion Safe Company (AREB) announce about Heavy Metal Gun Safes on Feb 3, 2026?
How large was Heavy Metal Gun Safes’ order growth for Champion Safe orders from 2024 to 2025?
Who is the owner of Heavy Metal Gun Safes and what is the company background mentioned by Champion Safe Company?
What services does Heavy Metal Gun Safes provide that contributed to Champion Safe order growth?
What does the recognition of Heavy Metal Gun Safes mean for AREB shareholders?
