Factory-custom Attitude: Dodge Debuts Satin Black Hood Graphic, Fratzog Dual Stripes Options for SIXPACK-powered Charger Models

Rhea-AI Summary

Dodge (STLA) introduced two factory customization options for SIXPACK-powered 2026 Charger Scat Pack and Charger R/T models: a Satin Black hood graphic (starting U.S. MSRP $395) and Fratzog dual stripes (starting MSRP $1,695). Both accent the Charger's power dome and widebody stance and are available through Mopar.

The stripes include red trim and a repeating Fratzog logo pattern compatible with glass and steel roofs; the full Charger multi-energy lineup remains open for orders.

News Market Reaction – STLA

+0.20%

10 alerts

+0.20% Session close to close

$30.09B Market Cap

0.2x Rel. Volume

In the Feb 3 session, STLA gained 0.20%, reflecting a mild positive market reaction. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds new factory-backed customization options and highlights high-output SIXPACK a...

Analysis

This announcement adds new factory-backed customization options and highlights high-output SIXPACK and all-electric Charger variants, reinforcing Dodge’s performance positioning within Stellantis. In recent months, the company has focused on similar brand-building moves, from Jeep special editions to event partnerships, which produced mostly modest single-day price changes between about -2.5% and +1.65%. Investors watching Stellantis may track how such halo products and personalization features support pricing power and demand within a competitive auto landscape.

Key Figures

Satin Black hood graphic MSRP: $395 Fratzog dual stripes MSRP: $1,695 Charger Scat Pack power: 550 horsepower +5 more

8 metrics

Satin Black hood graphic MSRP $395 Starting U.S. MSRP for new Charger hood graphic option

Fratzog dual stripes MSRP $1,695 Starting MSRP for Fratzog dual stripes option on SIXPACK Charger

Charger Scat Pack power 550 horsepower Twin-turbocharged SIXPACK-powered Dodge Charger Scat Pack

Charger R/T power 420 horsepower Twin-turbo SIXPACK-powered Dodge Charger R/T

Scat Pack price segment Under $55,000 550-hp Charger Scat Pack positioned as most powerful vehicle below this price

Daytona Scat Pack power 670 horsepower All-electric Dodge Charger Daytona Scat Pack output

Durango SRT Hellcat power 710 horsepower Fastest American gas-powered SUV Dodge Durango SRT Hellcat

Durango GT HEMI power 360 horsepower Power rating for 5.7-liter Durango GT HEMI AWD

Historical Context

5 past events · Latest: Jan 29 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jan 29	Investor Day update	Neutral	+1.6%	Announcement of strategic plan presentation at Investor Day 2026.
Jan 26	Brand partnership	Neutral	-0.6%	Jeep named Global Automotive Partner of The Snow League in multi-season deal.
Jan 22	Marketing campaign	Neutral	-1.3%	Launch of "Jeep Things" campaign tied to lineup price repositioning and added value.
Jan 20	Event sponsorship	Neutral	-2.5%	Jeep returns as presenting and exclusive automotive partner for X Games Aspen 2026.
Jan 15	Product launch	Neutral	-1.5%	Nationwide ordering opens for Jeep Wrangler Moab 392 performance model.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product and branding announcements have generally produced small single-day moves, often slightly negative, indicating limited immediate price impact from marketing- and launch-focused news.

Recent Company History

Over the last few weeks, STLA has released a series of brand and product announcements, including a strategic plan Investor Day set for May 21, 2026, new Jeep marketing tied to a price repositioning, expanded event partnerships, and a HEMI-powered Wrangler launch. Price reactions to these items ranged from about -2.5% to +1.65%, mostly mild. Today’s Dodge Charger customization update fits this pattern of incremental, marketing-centric news across the Stellantis portfolio.

Key Terms

msrp, all-wheel drive, battery-electric, twin-turbocharged

4 terms

msrp financial

"Satin Black hood graphic features starting U.S. MSRP of $395, with Fratzog..."

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

all-wheel drive technical

"featuring standard all-wheel drive and available in both two-door..."

All-wheel drive is a vehicle system that sends engine power to all four wheels automatically to improve traction and stability on varying road surfaces, like wearing shoes with better grip when walking on ice. Investors care because offering all-wheel drive can boost a model’s appeal, affect pricing and production costs, influence fuel efficiency and warranty/maintenance expenses, and therefore impact sales, margins and competitive positioning.

battery-electric technical

"available in both internal combustion engine and battery-electric power..."

Battery-electric describes vehicles or machines that are powered solely by rechargeable batteries and electric motors, with no internal combustion engine or fuel tank — think of a rechargeable flashlight instead of a device you refill with gas. For investors, it signals exposure to trends in battery costs, charging infrastructure, government incentives and emissions rules, and consumer demand, all of which affect production costs, resale values and long-term market size.

twin-turbocharged technical

"550-horsepower twin-turbocharged SIXPACK-powered Dodge Charger Scat Pack..."

Twin-turbocharged describes an engine layout that uses two turbochargers to push more air into the engine, helping it produce more power and respond faster—think of it as using two air pumps instead of one so the engine can 'breathe' harder. For investors, the choice of a twin-turbo setup affects a vehicle’s performance, fuel use, emissions, production complexity and potential warranty or maintenance costs, all of which influence sales, pricing power and profit margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., Feb. 3, 2026 /PRNewswire/ --

• New Satin Black hood graphic and Fratzog dual stripes factory-customization options now available for SIXPACK-powered Dodge Charger Scat Pack and R/T models
• Stripes carry red trim accents and a unique, repeating Fratzog logo pattern that fills in each stripe
• New Satin Black hood graphic offers a high contrast accent point to the Charger's available exterior colors, accentuating Charger's sculpted power dome
• Additional exterior and performance accessories for SIXPACK-powered Charger available through Mopar
• Satin Black hood graphic features starting U.S. MSRP of $395, with Fratzog dual stripes available at a starting MSRP of $1,695
• Entire Charger multi-energy lineup is open for orders, featuring standard all-wheel drive and available in both two-door and four-door models 

Dodge is cranking up power of choice for SIXPACK-powered 2026 Charger Scat Pack and Charger R/T models with two new factory-fresh customization options: a stealthy new Satin Black hood graphic and Fratzog logo-patterned dual stripes.

The new appearance upgrades complement the SIXPACK-powered Charger's muscular performance hood and modern widebody stance while honoring the Charger muscle car's heritage-inspired design. 

"This is just the start of what owners can expect when it comes to customizing the all new SIXPACK-powered Charger," said Matt McAlear, Dodge CEO. "Our enthusiasts want personalization options, and the Fratzog dual stripes and new Satin Black hood graphic are just the beginning in turbocharging customization for the SIXPACK. We're leaning all the way in on factory backed personalization choices so customers can build their Charger their way." 

The new Satin Black hood graphic offers a high contrast accent point to the Charger's available exterior colors and accentuates the Charger's sculpted power dome. The Satin Black graphic is positioned in the center of the hood, extending to the unique SIXPACK hood bezel.

Using the Fratzog logo, the new symbol of Dodge brand next-generation vehicles, Satin Black Fratzog dual stripes help the Charger stand apart from the pack with red trim accents and a unique, repeating Fratzog logo pattern that fills the inside of each stripe. 

The stripes, first offered on Charger Daytona models, are compatible with Charger models equipped with both glass and steel roofs. The Fratzog dual stripes are specially designed to allow occupants to view the Fratzog pattern while looking through glass-roof-equipped Chargers.

The two new Charger options join a full menu of exterior and performance accessories for the SIXPACK-powered Charger available now or coming soon through Mopar, including bodyside graphics, performance cat-back exhaust kit, bright pedal covers and more.

The new Satin Black hood graphic is available for order starting at a U.S. manufacturer's suggested retail price (MSRP) of $395, with Fratzog dual stripes for the SIXPACK-powered Charger available at an MSRP of $1,695.

Charger Lineup on a Hot Streak 
The all new Charger multi-energy lineup is generating buzz and accolades from across the industry, earning a string of prestigious honors, including:

• 2026 North American Car of the Year™ (NACTOY) 
• Detroit Free Press Car of the Year
• Detroit News 2025 Vehicle of the Year
• TopGear.com U.S. Car of the Year 

The full Dodge Charger multi-energy lineup is open for orders, available in both internal combustion engine and battery-electric power, two or four doors, with standard all-wheel drive. The lineup includes: 

• 550-horsepower twin-turbocharged SIXPACK-powered Dodge Charger Scat Pack, the most powerful vehicle in the industry under $55,000 
• 420-horsepower twin-turbo SIXPACK-powered Dodge Charger R/T, offering the most standard horsepower of any muscle car in the industry 
• 670-horsepower all-electric Dodge Charger Daytona Scat Pack, the world's quickest and most powerful muscle car 

For more information on the new Dodge Charger, visit Dodge.com. 

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.

The new Dodge Charger multi-energy lineup features:

• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
• the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because muscle should never be one size fits all.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak opens up a can of crazy on the three-row SUV, unlocking millions of potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What customization options did Dodge announce for SIXPACK-powered Charger models (STLA) on February 3, 2026?

Dodge announced a Satin Black hood graphic and Fratzog dual stripes for SIXPACK-powered Charger Scat Pack and R/T models. According to Dodge, the graphic starts at $395 and the Fratzog dual stripes start at $1,695, both available through Mopar for ordering.

How much do the Satin Black hood graphic and Fratzog dual stripes cost for the 2026 Charger (STLA)?

The Satin Black hood graphic has a starting U.S. MSRP of $395 and the Fratzog dual stripes start at $1,695. According to Dodge, those are the manufacturer suggested retail prices and options are orderable now through Mopar channels.

Are the Fratzog dual stripes compatible with glass-roof Chargers on the 2026 Charger (STLA)?

Yes. The Fratzog dual stripes are compatible with Chargers equipped with both glass and steel roofs. According to Dodge, the stripes are specially designed so occupants can view the repeating Fratzog pattern through glass-roof-equipped Chargers.

Which Charger models can be ordered with the new Satin Black hood graphic and Fratzog stripes (STLA)?

The options apply to SIXPACK-powered 2026 Charger Scat Pack and Charger R/T models. According to Dodge, both appearance upgrades complement the Charger's power dome and widebody stance and are available for order through Mopar now.

Will these customization options affect Charger lineup availability or powertrains for 2026 Chargers (STLA)?

No change to powertrains or lineup availability is indicated; options are styling and accessory add-ons. According to Dodge, the full Charger multi-energy lineup remains open for orders, including ICE and battery-electric variants with standard all-wheel drive.