Jeep® Brand Launches New Marketing and Advertising Campaign 'Jeep Things'

Q: How much added value did Jeep say STLA models now include?

The company said an average of $4,000 in added value, with some models offering up to $10,000.

Q: What special editions did Jeep announce for its 85th anniversary in 2026?

Jeep announced yearlong Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy product drops.

Jeep (STLA) launched a new marketing and advertising campaign called "Jeep Things" on Jan 22, 2026, tied to a price repositioning across its 4x4 lineup.

Rhea-AI Impact

(Low)

Rhea-AI Sentiment

(Neutral)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Rhea-AI Summary

Jeep (STLA) launched a new marketing and advertising campaign called "Jeep Things" on Jan 22, 2026, tied to a price repositioning across its 4x4 lineup. The campaign includes a 60-second spot for social/digital channels and a 30-second broadcast spot that began airing during football games.

The company says the portfolio now delivers an average of $4,000 in added value for customers, with some models such as the Grand Wagoneer and Grand Cherokee offering up to $10,000 in additional value. Jeep also announced yearlong 85th anniversary Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy product drops. Creative partner: Highdive, Chicago.

Positive

Average added value of $4,000 per vehicle
Up to $10,000 additional value on Grand Wagoneer and Grand Cherokee
National ad campaign with 60s digital spot and 30s broadcast spot
85th anniversary product drops (Wrangler Twelve 4 Twelve, Gladiator Convoy)

Negative

None.

Argus Jan 22 session

-1.31% close to close Open Argus

Details

News Market Reaction – STLA

On Jan 22, the day this news came out, STLA closed 1.31% below the previous close.

Data tracked by StockTitan Argus for the Jan 22 session.

Key Figures

Average added value: more than $4,000 Max added value: up to $10,000 Jeep anniversary: 85 years +5 more

Average added value: more than $4,000; Average added customer value across Jeep portfolio in 2026
Max added value: up to $10,000; Additional value for select models like Grand Wagoneer and Grand Cherokee
Jeep anniversary: 85 years; Jeep brand anniversary in 2026
Price change: 5.98%; STLA pre-news 24h price change
52-week distance: -30.53%; Price vs 52-week high before this news
52-week low buffer: 18.19%; Price vs 52-week low before this news
Relative volume: 1.79x; Today’s volume vs 20-day average before news
Spot length: 60 seconds; "Jeep Things" primary ad duration on social/digital channels

Historical Context

5 past events · Latest: Jan 20

5 events

Jan 20
Sponsorship partnership

24h Move

-2.5%

Jeep expands exposure as presenting and exclusive auto partner at X Games.
Jan 15
Product launch

24h Move

-1.5%

Nationwide order launch for high-performance Jeep Wrangler Moab 392 model.
Jan 14
Award recognition

24h Move

+0.7%

Dodge Charger multi-energy lineup wins 2026 North American Car of the Year.
Jan 13
Corporate calendar

24h Move

-3.4%

Company publishes 2026 results and AGM schedule, plus potential dividend timing.
Jan 12
Auto show lineup

24h Move

-3.4%

Showcase of new Jeep, Ram and Dodge vehicles and large U.S. investment plans.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

hybrid technology, all-electric drivetrains, social/digital media channels

3 terms

hybrid technology technical

"offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric"

Hybrid technology combines two or more different technical approaches or systems into a single product or process so each part covers the other's weaknesses—like a car that uses both gasoline and electric power to get better fuel economy and range. For investors, hybrids can signal cost savings, competitive differentiation, lower risk from dependence on one approach, and potential for wider market appeal, but they can also mean higher development complexity and integration risk.

all-electric drivetrains technical

"lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains."

All-electric drivetrains are vehicle propulsion systems that use electric motors and battery packs to move the vehicle, with no internal combustion engine or fuel-burning components. For investors, they matter because they change a vehicle’s cost structure, regulatory exposure, supply chain needs and resale value—similar to swapping a gasoline lawn mower for a battery-powered one, you get lower fuel and maintenance costs but new reliance on batteries and charging infrastructure.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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01/22/2026 - 12:25 PM

AUBURN HILLS, Mich., Jan. 22, 2026 /PRNewswire/ --

Campaign speaks to Jeep® brand's new price repositioning, giving customers more value for their money
"Jeep Things" marketing and advertising campaign launches with a 60-second spot across the brand's social/digital media channels and a 30-second broadcast spot
Jeep brand celebrates its 85th anniversary in 2026, which will include yearlong Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy campaign product drops

Jeep® brand continues to make waves in 2026 with new price repositioning and the launch of its new marketing and advertising campaign, "Jeep Things." A nod to the brand's recent announcement, speaking to new starting prices across its 4x4 lineup, a suite of new standard features that customers want most and significant price reductions across its lineup, the exhilarating new campaign reminds everyone that freedom, adventure and off-road capability are there for all.

The 60-second "Jeep Things" spot will run across the brand's social media and digital channels, while a 30-second broadcast spot began airing during football games last weekend.

"'Jeep Things' isn't only a thrilling reminder of all the amazing ways that Jeep brand drivers can blaze their own path," said Olivier Francois, global chief marketing officer, Stellantis. "It also serves as an opportunity to let our fans and followers know that they shouldn't be confusing capability and unaffordability, and that adventure and freedom come standard with every Jeep 4x4 vehicle."

"For 2026, across our entire Jeep SUV line up, we have smarter pricing and a sharper focus on the features, content and technologies Jeep customers care about most," said Bob Broderdorf, Jeep CEO. "The Jeep portfolio now delivers an average of more than $4,000 in added value for customers, with some models, including the Jeep Grand Wagoneer and Grand Cherokee, offering up to $10,000 in additional value. From the approachable Jeep Compass to the iconic Jeep Wrangler, every nameplate now brings more substance, more technology, and more Jeep authenticity for the money."

"Jeep Things" Voice-over:
Freedom? That's a Jeep thing.
Freedom to ignore this? That's a Jeep thing.
Sacrificing facial hair to nature and involuntary blood donations? Jeep things.
No one signs up for an eight-hundred-pound bear chase. But if it happens, Jeep thing.
VIP parking, exfoliating, treating gravity like a suggestion, saying 'it'll dry', free-range parenting, forgetting if that's a moose or elk? All Jeep things.
Remembering without saying it, couldn't be more of a Jeep thing.
Sweating your tail off, freezing your tail off
An American saving another American's tail? Jeep things.
Making a Jeep vehicle for only people with cash like him? Not a Jeep thing.
Or confusing capability with unaffordability? No, not a Jeep thing.
Making adventure affordable? Now that's a Jeep thing.
So we're bringing you more Jeep things this year.
Because Jeep things, should be everyone's thing.

"Jeep Things" was created in partnership with Chicago-based agency Highdive.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

View original content to download multimedia:https://www.prnewswire.com/news-releases/jeep-brand-launches-new-marketing-and-advertising-campaign-jeep-things-302668328.html

SOURCE Stellantis

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Jeep's new pricing change announced Jan 22, 2026 for STLA?

Jeep announced a price repositioning across its 4x4 lineup, saying the portfolio now delivers an average of $4,000 in added value.

How much added value did Jeep say STLA models now include?

The company said an average of $4,000 in added value, with some models offering up to $10,000.

What advertising assets launched with the "Jeep Things" campaign for STLA?

A 60-second spot across social and digital channels and a 30-second broadcast spot that began airing during football games.

Who created the "Jeep Things" campaign for Jeep (STLA)?

The campaign was created in partnership with Chicago-based agency Highdive.

What special editions did Jeep announce for its 85th anniversary in 2026?

Jeep announced yearlong Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy product drops.

Will the "Jeep Things" campaign emphasize affordability for STLA buyers?

Yes; messaging stresses that capability and adventure are available without unaffordability, highlighting the new pricing and added features.

Jeep® Brand Launches New Marketing and Advertising Campaign 'Jeep Things'