Chris Feuell, Chrysler Brand CEO and Head of Alfa Romeo North America, Receives What Drives Her Trailblazer Award at 2026 Chicago Auto Show
Rhea-AI Summary
Stellantis (NYSE: STLA) executive Chris Feuell received the What Drives Her Trailblazer Award at the 2026 Chicago Auto Show media preview on Feb. 6, 2026, recognizing her leadership and mentorship in the automotive industry.
Feuell leads Chrysler and Alfa Romeo North America, was named Chrysler CEO in Sept. 2021 and head of Alfa Romeo North America in Dec. 2024, and was highlighted for empowering women and opening career pathways.
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Key Figures
Market Reality Check
Peers on Argus
STLA was down about 6.74% while key auto peers showed mixed, mostly modest moves (e.g., LI up, F and RIVN down slightly), pointing to stock-specific dynamics rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 05 | Marketing campaign launch | Positive | -6.7% | Launch of 'Misfits' campaign for new 2026 Dodge Charger Scat Pack. |
| Feb 05 | Award recognition | Positive | -6.7% | All-new Dodge Charger wins MotorWeek Best of the Year and Best Sport Coupe. |
| Feb 05 | Strategic partnership | Positive | -6.7% | Jeep enters strategic partnership with off-road racer Casey Currie. |
| Feb 04 | Advertising campaign | Positive | +3.1% | Jeep launches online commercial for 2026 Cherokee hybrid with AI and CGI. |
| Feb 04 | Motorsport promotion | Positive | +3.1% | Stellantis showcases new Dodge race car livery with Tony Stewart Racing. |
Recent brand and marketing headlines have produced mixed reactions: some similar news aligned with positive moves, while others coincided with notable declines.
Over the past few days, STLA news has centered on brand marketing and product recognition across Dodge and Jeep. On Feb 4, Jeep Cherokee hybrid advertising and Dodge motorsports livery news coincided with a 3.13% gain. On Feb 5, multiple positive Dodge Charger awards and marketing announcements aligned with a 6.74% decline. Today’s leadership recognition for a Chrysler and Alfa Romeo executive fits the same branding and reputation theme, against a backdrop of mixed market responses to similar updates.
Market Pulse Summary
This announcement highlights external recognition for a senior Stellantis leader overseeing the Chrysler brand and Alfa Romeo in North America, reinforcing the company’s visibility at the 2026 Chicago Auto Show. It fits a recent stream of brand- and marketing-focused news across Dodge and Jeep. Investors tracking STLA may watch how such leadership recognition interacts with upcoming strategic disclosures, including the already-filed Investor Day 2026 event, as well as future data on demand, margins, and capital allocation.
Key Terms
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AI-generated analysis. Not financial advice.
- Now in its ninth year, What Drives Her Trailblazer Award given by Chicago Auto Show organizers in partnership with A Girls Guide to Cars
- Award recognizes women who are changing the auto industry from the inside
- Feuell among those honored at awards program held during media preview for the 2026 Chicago Auto Show
- Feuell is second consecutive Stellantis representative to receive the award, with Audrey Moore, vice president and chief engineer – North American sedan programs, earning 2025 What Drives Her Trailblazer honors
Chicago Auto Show organizers, in partnership with A Girls Guide to Cars, present Stellantis' Chris Feuell, Chrysler brand CEO and head of Alfa Romeo brand
Now in its ninth year, the What Drives Her networking event, panel discussion and awards program at
"Chris Feuell exemplifies what it means to be a trailblazer in today's automotive industry," said Jennifer Morand, general manager of the Chicago Auto Show. "She not only leads two historic brands, but she also makes a point to show up for other women, sharing her experience, supporting meaningful dialogue and helping open doors for the next generation. Her leadership and generosity of time reflect the true mission behind the What Drives Her Trailblazer Award."
The What Drives Her Trailblazer Award honors a woman in the automotive industry who is notable for her empowerment of others, for breaking down barriers to allow others to follow, for pursuing non-traditional roles or jobs, for leadership and for taking on additional roles, such as leading an employee resource group or mentoring program.
"I am truly honored to receive the What Drives Her Trailblazer Award, and I am deeply humbled to be nominated by such amazing and accomplished leaders in our industry," said Feuell. "My sincere thanks to Jennifer Morand and Scotty Reiss, the organizers, judges and the entire Chicago Auto Show community for recognizing and elevating the innovators who are helping move our industry forward. I especially appreciate the What Drives Her committee for shining a spotlight on women who are blazing trails in our industry and creating pathways for others to follow."
Feuell was appointed chief executive officer of the Chrysler brand in September 2021 and appointed head of Alfa Romeo brand
Feuell serves on the Michigan State University Eli Broad College of Business advisory board and is a non-executive director on the boards of The Boyd Group, LLC and Friends of the Children,
The honor for Feuell marks the second consecutive year a Stellantis representative has earned the award. Audrey Moore, vice president and chief engineer – North American sedan programs, was recognized as the 2025 What Drives Her Trailblazer.
In addition to the Trailblazer Award, What Drives Her honors are given out in Automotive Ally, Best Retailer and Best In Craft Automotive Media categories.
Chicago Auto Show
First staged in 1901, the Chicago Auto Show is the nation's longest running auto exposition in
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Stellantis North America
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrated 100 years of influencing culture and contributing to the history of the automotive industry in the
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SOURCE Stellantis
FAQ
Who is Chris Feuell and what role does she hold at Stellantis (STLA)?
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