Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World's Fastest AWD Muscle Car'
Dodge (NYSE: STLA) launched the "Misfits" marketing campaign for the all-new 2026 Dodge Charger Scat Pack, debuting a 60-second social spot Feb 5 and a 30-second broadcast spot the week of Feb 16.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Dodge (NYSE: STLA) launched the "Misfits" marketing campaign for the all-new 2026 Dodge Charger Scat Pack, debuting a 60-second social spot Feb 5 and a 30-second broadcast spot the week of Feb 16. The SIXPACK 3.0L twin-turbo engine delivers 550 hp, 0-60 in 3.9s and a starting MSRP of $54,995. The Charger lineup features standard all-wheel drive, two- and four-door configurations, and earned the 2026 North American Car of the Year (NACTOY) award.
Positive
- SIXPACK 3.0L twin-turbo produces 550 horsepower
- 0-60 acceleration in 3.9 seconds for Charger Scat Pack
- Starting MSRP $54,995 positions 550 hp offering under $55,000
- Entire Charger lineup includes standard all-wheel drive
- Charger multi-energy lineup won 2026 NACTOY Car of the Year
Negative
- None.
Details
News Market Reaction – STLA
On Feb 5, the day this news came out, STLA closed 6.74% below the previous close.
Data tracked by StockTitan Argus for the Feb 5 session.
Key Figures
- Charger Scat Pack horsepower
- 550 horsepower
- 2026 Dodge Charger Scat Pack SIXPACK high-output engine
- 0-60 mph time
- 3.9 seconds
- 2026 Dodge Charger Scat Pack acceleration claim
- Charger Scat Pack MSRP
- $54,995
- Starting MSRP for SIXPACK-powered 2026 Charger Scat Pack
- Charger Daytona power
- 670 horsepower
- All-electric 2026 Dodge Charger Daytona Scat Pack
- Charger R/T power
- 420 horsepower
- SIXPACK-powered standard-output 2026 Dodge Charger R/T
- Durango SRT Hellcat power
- 710 horsepower
- Dodge Durango SRT Hellcat gas-powered SUV
- Customization combinations
- more than 13 million
- Durango SRT Hellcat Jailbreak configuration options
- Brand history
- 112 years
- Dodge brand legacy duration mentioned in release
Historical Context
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Online campaign for 2026 Jeep Cherokee hybrid with pricing and efficiency details.
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Tony Stewart Racing partnership showcasing new Dodge race car livery and driver updates.
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Launch of Satin Black hood graphic and Fratzog dual stripes for SIXPACK Chargers.
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Announcement of strategic plan presentation at Investor Day 2026 on May 21.
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Jeep named Global Automotive Partner of The Snow League in multi-season deal.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
msrp financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
- 60-second "Misfits" spot debuts on the Dodge brand's social media channels today, with a 30-second broadcast version to launch the week of February 16
- Campaign puts a spotlight on the newest introduction to the Dodge Charger lineup – the arrival of the 2026 Charger Scat Pack powered by the SIXPACK, a 3.0L twin-turbocharged high-output engine that delivers 550 horsepower and accelerates from 0-60 in just 3.9 seconds
- SIXPACK-powered Charger Scat Pack is available at a starting MSRP of
$54,995 $55,000 - Entire Charger lineup features standard all-wheel drive and is available in both two-door and four-door models
- New multi-energy Dodge Charger lineup claims prestigious 2026 NACTOY™ crown
Dodge is launching its newest marketing and advertising campaign for the "world's fastest AWD muscle car," the next-gen 2026 Dodge Charger. "Misfits" takes off across Dodge brand's social media channels starting today with a 60-second version, followed by a 30-second broadcast spot to run the week of February 16, including during March Madness and NASCAR.
"You don't introduce the next generation of the world's fastest AWD muscle car with something polite," said Olivier Francois, Stellantis global chief marketing officer. "A decade ago, Dodge Charger redefined what a modern muscle car could be. This isn't just evolution; it's provocation. Our new campaign for the next-gen Dodge Charger Scat Pack is designed to remind the world that performance still has the power to move culture, inspire loyalty and convert desire into momentum."
"The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude — power you can feel and performance you can't ignore," said Matt McAlear, Dodge CEO. "We're launching this campaign as the world's fastest AWD muscle car is arriving in Dodge dealerships across the country. This new campaign captures exactly what the Dodge brand stands for: muscle, performance, attitude and the unmistakable thrill that comes from driving something built to stir your soul. The future of muscle is here, and this twin-turbo Charger Scat Pack is quicker, faster and more capable than ever."
The new "Misfits" campaign seamlessly bridges the brand's past with its future, linking to the brand's 2015 "Predators" campaign for the 707-horsepower 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat.
The next-gen Dodge Charger multi-energy lineup was recently announced as the 2026 North American Car of the Year™ (NACTOY). The prestigious recognition, announced at the Detroit Auto Show last month, underscores Dodge's relentless commitment to delivering uncompromising performance and innovation across its multi-energy lineup, including the 550-horsepower, twin-turbocharged, SIXPACK-powered Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack.
For more information on the Dodge Charger lineup, fans and enthusiasts visit Dodge.com.
"Misfits" was created by the Dodge brand in partnership with GSD&M.
North American Car, Truck and Utility Vehicle of the Year
The NACTOY awards are intended to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors, including innovation, design, safety, handling, driver satisfaction, user experience and value. The organization gives out three awards: "North American Car of the Year™," "North American Truck of the Year™" and "North American Utility Vehicle of the Year™." The awards are unique because they are given by an independent jury of automotive journalists from
The esteemed NACTOY automotive experts' selection of Dodge Charger adds to recent accolades for the Charger lineup, including Car of the Year honors from Detroit Free Press, Detroit News and TopGear.com.
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.
The next-gen Dodge Charger multi-energy lineup features:
- the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
- the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
- the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.
The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
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