Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World's Fastest AWD Muscle Car'
Rhea-AI Summary
Dodge (NYSE: STLA) launched the "Misfits" marketing campaign for the all-new 2026 Dodge Charger Scat Pack, debuting a 60-second social spot Feb 5 and a 30-second broadcast spot the week of Feb 16. The SIXPACK 3.0L twin-turbo engine delivers 550 hp, 0-60 in 3.9s and a starting MSRP of $54,995. The Charger lineup features standard all-wheel drive, two- and four-door configurations, and earned the 2026 North American Car of the Year (NACTOY) award.
Positive
- SIXPACK 3.0L twin-turbo produces 550 horsepower
- 0-60 acceleration in 3.9 seconds for Charger Scat Pack
- Starting MSRP $54,995 positions 550 hp offering under $55,000
- Entire Charger lineup includes standard all-wheel drive
- Charger multi-energy lineup won 2026 NACTOY Car of the Year
Negative
- None.
News Market Reaction – STLA
On the day this news was published, STLA declined 6.74%, reflecting a notable negative market reaction. Argus tracked a trough of -30.3% from its starting point during tracking. Our momentum scanner triggered 34 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $2.03B from the company's valuation, bringing the market cap to $28.05B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
STLA gained 3.13% while key peers were mixed: F up 0.73%, HMC up 0.76%, but EV-focused names like XPEV and RIVN were down. Momentum scanner showed NIO and LI moving up, but overall action does not indicate a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Jeep Cherokee hybrid ad | Positive | +3.1% | Online campaign for 2026 Jeep Cherokee hybrid with pricing and efficiency details. |
| Feb 04 | Dodge racing livery | Positive | +3.1% | Tony Stewart Racing partnership showcasing new Dodge race car livery and driver updates. |
| Feb 03 | Charger styling options | Positive | +0.2% | Launch of Satin Black hood graphic and Fratzog dual stripes for SIXPACK Chargers. |
| Jan 29 | Investor Day announcement | Positive | +1.6% | Announcement of strategic plan presentation at Investor Day 2026 on May 21. |
| Jan 26 | Jeep Snow League deal | Neutral | -0.6% | Jeep named Global Automotive Partner of The Snow League in multi-season deal. |
Recent brand and product marketing announcements for Stellantis nameplates have generally been followed by positive single-day moves in STLA shares.
Over the past weeks, STLA news focused on product launches and brand partnerships. Jeep and Dodge campaigns, such as the 2026 Cherokee hybrid spot and Charger customization options, were followed by share gains of up to 3.13%. An upcoming strategic plan at Investor Day on May 21, 2026 provided an additional positive catalyst. This new Dodge Charger Scat Pack marketing push continues that pattern of performance- and branding-driven updates across the portfolio.
Market Pulse Summary
The stock moved -6.7% in the session following this news. A negative reaction despite upbeat branding would contrast with prior STLA responses, where news on the Cherokee hybrid, Charger options, and Investor Day coincided with moves up to 3.13%. In such a scenario, the market may be de-emphasizing marketing-driven catalysts versus broader auto-cycle or macro concerns. Historical data show largely aligned reactions to similar news, so a sharp decline would have represented a divergence from recent behavior.
Key Terms
msrp financial
AI-generated analysis. Not financial advice.
- 60-second "Misfits" spot debuts on the Dodge brand's social media channels today, with a 30-second broadcast version to launch the week of February 16
- Campaign puts a spotlight on the newest introduction to the Dodge Charger lineup – the arrival of the 2026 Charger Scat Pack powered by the SIXPACK, a 3.0L twin-turbocharged high-output engine that delivers 550 horsepower and accelerates from 0-60 in just 3.9 seconds
- SIXPACK-powered Charger Scat Pack is available at a starting MSRP of
$54,995 $55,000 - Entire Charger lineup features standard all-wheel drive and is available in both two-door and four-door models
- New multi-energy Dodge Charger lineup claims prestigious 2026 NACTOY™ crown
Dodge is launching its newest marketing and advertising campaign for the "world's fastest AWD muscle car," the next-gen 2026 Dodge Charger. "Misfits" takes off across Dodge brand's social media channels starting today with a 60-second version, followed by a 30-second broadcast spot to run the week of February 16, including during March Madness and NASCAR.
"You don't introduce the next generation of the world's fastest AWD muscle car with something polite," said Olivier Francois, Stellantis global chief marketing officer. "A decade ago, Dodge Charger redefined what a modern muscle car could be. This isn't just evolution; it's provocation. Our new campaign for the next-gen Dodge Charger Scat Pack is designed to remind the world that performance still has the power to move culture, inspire loyalty and convert desire into momentum."
"The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude — power you can feel and performance you can't ignore," said Matt McAlear, Dodge CEO. "We're launching this campaign as the world's fastest AWD muscle car is arriving in Dodge dealerships across the country. This new campaign captures exactly what the Dodge brand stands for: muscle, performance, attitude and the unmistakable thrill that comes from driving something built to stir your soul. The future of muscle is here, and this twin-turbo Charger Scat Pack is quicker, faster and more capable than ever."
The new "Misfits" campaign seamlessly bridges the brand's past with its future, linking to the brand's 2015 "Predators" campaign for the 707-horsepower 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat.
The next-gen Dodge Charger multi-energy lineup was recently announced as the 2026 North American Car of the Year™ (NACTOY). The prestigious recognition, announced at the Detroit Auto Show last month, underscores Dodge's relentless commitment to delivering uncompromising performance and innovation across its multi-energy lineup, including the 550-horsepower, twin-turbocharged, SIXPACK-powered Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack.
For more information on the Dodge Charger lineup, fans and enthusiasts visit Dodge.com.
"Misfits" was created by the Dodge brand in partnership with GSD&M.
North American Car, Truck and Utility Vehicle of the Year
The NACTOY awards are intended to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors, including innovation, design, safety, handling, driver satisfaction, user experience and value. The organization gives out three awards: "North American Car of the Year™," "North American Truck of the Year™" and "North American Utility Vehicle of the Year™." The awards are unique because they are given by an independent jury of automotive journalists from
The esteemed NACTOY automotive experts' selection of Dodge Charger adds to recent accolades for the Charger lineup, including Car of the Year honors from Detroit Free Press, Detroit News and TopGear.com.
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.
The next-gen Dodge Charger multi-energy lineup features:
- the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
- the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
- the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.
The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/dodge-launches-misfits-marketing-campaign-for-the-all-new-2026-dodge-charger-scat-pack-the-worlds-fastest-awd-muscle-car-302680605.html
SOURCE Stellantis
FAQ
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