Dodge Charger Dominates: SIXPACK-powered Charger Leads Multi-energy Lineup to 2026 North American Car of the Year™ Victory

Rhea-AI Summary

Stellantis (NYSE: STLA) said the all-new multi-energy Dodge Charger lineup won 2026 North American Car of the Year™. The lineup includes a 550-horsepower SIXPACK-powered Charger Scat Pack (0-60 mph in 3.9s) with a starting MSRP $54,995, and an all-electric Charger Daytona Scat Pack delivering 670 horsepower (0-60 mph in 3.3s). All Chargers come standard with all-wheel drive and are available in two-door and four-door models. The NACTOY jury of 50 automotive journalists evaluated innovation, design, performance and value in selecting the winner.

Positive

• NACTOY 2026 Car of the Year award
• SIXPACK Charger Scat Pack: 550 hp
• Daytona Scat Pack: 670 hp all-electric
• SIXPACK Scat Pack starting MSRP $54,995
• Standard all-wheel drive across lineup
• 0-60 in 3.3s (Daytona) and 3.9s (S.O. Scat Pack)

Negative

• None.

News Market Reaction

+0.69%

1 alert

+0.69% News Effect

On the day this news was published, STLA gained 0.69%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Charger Scat Pack power: 550 horsepower Scat Pack 0–60 time: 3.9 seconds Daytona Scat Pack power: 670 horsepower +5 more

8 metrics

Charger Scat Pack power 550 horsepower 2026 Dodge Charger Scat Pack SIXPACK high-output engine

Scat Pack 0–60 time 3.9 seconds 0–60 mph performance for 2026 Dodge Charger Scat Pack

Daytona Scat Pack power 670 horsepower All-electric Dodge Charger Daytona Scat Pack

Daytona 0–60 time 3.3 seconds 0–60 mph performance for electric Charger Daytona Scat Pack

Scat Pack MSRP $54,995 Starting MSRP for SIXPACK-powered Charger Scat Pack

Brand history 112 years Duration of Dodge brand legacy

Durango SRT Hellcat power 710 horsepower Fastest American gas-powered SUV claim

Durango GT HEMI power 360 horsepower Durango GT HEMI AWD output

Market Reality Check

Price: $9.60 Vol: Volume 18,625,966 is 1.73...

high vol

$9.60 Last Close

Volume Volume 18,625,966 is 1.73x the 20-day average of 10,780,104, indicating elevated activity before this award news. high

Technical Shares traded below the 200-day MA of 10.11 and about 29.27% under the 52-week high of 14.28.

Peers on Argus

Among key auto peers, several names were modestly negative (e.g., LI, F, XPEV, R...

1 Down

Among key auto peers, several names were modestly negative (e.g., LI, F, XPEV, RIVN), while HMC was slightly positive. Only RIVN appeared in momentum scans with a sharper -8.62% move, and overall data flag this as stock-specific rather than a broad sector rotation.

Historical Context

5 past events · Latest: Jan 12 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 12	Special edition launch	Positive	-4.2%	Jeep Wrangler 85th Anniversary special edition with heritage styling and premium features.
Jan 05	Sales update	Positive	-1.0%	FCA US Q4 2025 U.S. sales up 4% and $13B investment plan announced.
Dec 30	Award recognition	Positive	-0.1%	Dodge Charger multi-energy lineup wins multiple 2026 Car of the Year honors.
Dec 23	Award recognition	Positive	-0.5%	SIXPACK-powered Dodge Charger named Detroit News 2025 Vehicle of the Year.
Dec 19	Trim addition	Positive	-0.9%	Jeep Gladiator Sahara trim added, emphasizing value and premium comfort features.

Pattern Detected

Recent positive product and award news has repeatedly coincided with short-term negative price reactions.

Recent Company History

Over the past month, Stellantis-related brands have issued multiple upbeat product and award announcements. Jeep launched special Wrangler and Gladiator trims with MSRPs around $46,300–$47,125. Dodge’s SIXPACK-powered Charger won major accolades, including Detroit News 2025 Vehicle of the Year and finalist status for 2026 North American Car of the Year. FCA US also reported Q4 2025 U.S. sales of 332,321 vehicles, up 4% year over year. Despite this, each event saw a slightly negative next-day share move, framing today’s NACTOY win within a pattern of muted market response to positive news.

Market Pulse Summary

This announcement highlights the Dodge Charger multi-energy lineup winning the 2026 North American C...

Analysis

This announcement highlights the Dodge Charger multi-energy lineup winning the 2026 North American Car of the Year, adding to recent awards from Detroit media and TopGear.com. The lineup spans high-output gasoline and all-electric variants with up to 670 horsepower, standard all-wheel drive, and modern safety and infotainment features. In context of Stellantis’ recent stream of product launches and recognitions, investors may watch how these halo models influence future vehicle sales, mix, and brand positioning across the broader portfolio.

Key Terms

msrp, all-wheel drive, launch control, adaptive cruise control

4 terms

msrp financial

"SIXPACK-powered Charger Scat Pack is available at a starting MSRP of $54,995"

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

all-wheel drive technical

"Entire Charger lineup features standard all-wheel drive and is available"

All-wheel drive is a vehicle system that sends engine power to all four wheels automatically to improve traction and stability on varying road surfaces, like wearing shoes with better grip when walking on ice. Investors care because offering all-wheel drive can boost a model’s appeal, affect pricing and production costs, influence fuel efficiency and warranty/maintenance expenses, and therefore impact sales, margins and competitive positioning.

launch control technical

"Drive Modes, including Sport and Custom Modes, and performance features, including Launch Control"

Launch control is the organized set of approvals, processes and safeguards a company uses to move a new product, drug or service from final development into the market. It matters to investors because it governs timing, regulatory compliance, quality checks and promotional readiness—like an air-traffic control for a rollout—so strong launch control lowers the chance of costly delays, recalls or missed revenue expectations.

adaptive cruise control technical

"Active Driving Assist, adaptive cruise control with stop and go and more"

Adaptive cruise control is a driver-assist feature that automatically keeps a vehicle at a set speed while slowing down or speeding up to maintain a safe distance from the vehicle ahead, like a cruise control that senses the car in front and adjusts for traffic. It matters to investors because the feature influences vehicle pricing, safety ratings, customer appeal, ongoing software and services revenue, and exposure to regulation and liability—all factors that can affect sales and profit margins.

AI-generated analysis. Not financial advice.

DETROIT, Jan. 14, 2026 /PRNewswire/ --

• New multi-energy Dodge Charger lineup claims prestigious 2026 NACTOY Car of the Year™ crown
• Esteemed automotive experts' selection of Dodge Charger adds to recent accolades for the Charger lineup, including Car of the Year honors from Detroit Free Press, Detroit News and TopGear.com
• All-new Dodge Charger lineup includes the 550-horsepower 2026 Dodge Charger Scat Pack, which moves from 0-60 in just 3.9 seconds and is powered by the turbocharged SIXPACK high-output (H.O.) engine, and all-electric Dodge Charger Daytona Scat Pack, which delivers 670 horsepower, reaching 0-60 mph in 3.3 seconds
• SIXPACK-powered Charger Scat Pack is available at a starting MSRP of $54,995, delivering the most horsepower in the industry for under $55,000
• Entire Charger lineup features standard all-wheel drive and is available in both two-door and four-door models

The all-new Dodge Charger multi-energy lineup is the 2026 North American Car of the Year™ (NACTOY).

The prestigious recognition, announced this morning at the Detroit Auto Show, underscores Dodge's relentless commitment to delivering uncompromising muscle and innovation across its multi-energy lineup, including the 550-horsepower twin-turbocharged SIXPACK-powered Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack.

The NACTOY jury consists of an independent group of 50 automotive journalists from the United States and Canada. Jurors evaluate vehicles for the North American Car, Truck, and Utility Vehicle of the Year awards, assessing criteria such as innovation, design, performance and value. This jury ensures that the awards are given based on unbiased evaluations rather than the influence of a single publication or media outlet.

"Our jurors found the Dodge Charger to be a thoroughly modern sports car that both looks to the future, but harkens back to a great heritage," said Jeff Gilbert, NACTOY president. "Whether you want electric power or classic gasoline-powered muscle, it's available. Congratulations to the Dodge team on this well-deserved honor."

"Winning North American Car of the Year is a testament to Dodge's continued willingness to break pattern and redefine segments," said Matt McAlear, Dodge CEO. "The Charger lineup delivers the power of choice, including the SIXPACK-powered Scat Pack's 550 horsepower and the Daytona's 670 horsepower, in both two-door and four-door configurations. This recognition validates our vision for the future of muscle."

The NACTOY award adds to an impressive list of accolades for the Charger, which is also the proud winner of Car of the Year honors according to TopGear.com, Detroit Free Press and The Detroit News.

The all-new Dodge Charger lineup blends heritage-inspired design with cutting-edge technology. Key standard content for both the SIXPACK-powered Charger Scat Pack and the all-electric Charger Daytona Scat Pack includes:

• Best-in-class horsepower and all-wheel-drive capability
• Pure heritage-inspired Dodge muscle exterior, with the widest body of any car in the industry
• Full suite of Drive Modes, including Sport and Custom Modes, and performance features, including Launch Control
• All-new driver-focused interior with 12.3-inch Uconnect 5 radio, featuring wireless audio, Apple CarPlay and Android Auto
• "Hidden hatch" exterior design with best-in-class rear cargo volume and best-in-class passenger volume
• Standard safety and advanced driving features, including forward collision warning, automatic emergency braking, Active Lane Management, Active Driving Assist, adaptive cruise control with stop and go and more

For more information on the Dodge Charger lineup, visit Dodge.com.

North American Car, Truck and Utility Vehicle of the Year
The awards are intended to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors, including innovation, design, safety, handling, driver satisfaction, user experience and value. The organization gives out three awards. They are "North American Car of the Year™," "North American Truck of the Year™" and "North American Utility Vehicle of the Year™." The awards are unique because they are given by an independent jury of automotive journalists from the United States and Canada instead of by a single publication, website, radio or television station.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.

The new Dodge Charger multi-energy lineup features:

• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T
• the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because muscle should never be one size fits all.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak opens up a can of crazy on the three-row SUV, unlocking millions of potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What did Stellantis announce about the Dodge Charger (STLA) on Jan 14, 2026?

Stellantis announced the multi-energy Dodge Charger lineup won 2026 North American Car of the Year and detailed specs including 550 hp SIXPACK and 670 hp electric variants.

How much does the SIXPACK-powered Dodge Charger Scat Pack (STLA) cost?

The SIXPACK-powered Charger Scat Pack has a starting MSRP of $54,995.

What are the 0-60 mph times for the 2026 Dodge Charger models (STLA)?

The SIXPACK 550-hp Scat Pack does 0-60 in 3.9 seconds; the all-electric Daytona Scat Pack does 0-60 in 3.3 seconds.

Does the 2026 Dodge Charger lineup (STLA) include all-wheel drive and body options?

Yes. All Charger models ship with standard all-wheel drive and are offered in both two-door and four-door configurations.

Which Charger model delivers the most horsepower for its drivetrain (STLA)?

The all-electric Charger Daytona Scat Pack delivers the highest figure at 670 horsepower.