Jeep® Brand Adds Sahara Trim to Gladiator Lineup for the First Time, Combining Rugged Capability with Premium Everyday Comfort at Exceptional Value

Rhea-AI Summary

Jeep (STLA) added the Sahara trim to the 2026 Gladiator lineup, combining rugged capability with premium comfort and value. Key exterior features include body-color fender flares, body-color three-piece hardtop, standard LED headlamps and fog lamps, and 18-inch aluminum wheels with all-season tires (all-terrain tire upgrade available, late availability).

Interior highlights include McKinley leather-trimmed seats, heated front seats, heated steering wheel, a 7-inch driver cluster and a 12.3-inch touchscreen. Availability: order now; starting MSRP $47,125 (excluding $1,995 destination). The trim includes $4,685 in content for a $2,210 incremental MSRP (a 53% value add).

Positive

• Starting MSRP of $47,125 for 2026 Gladiator Sahara
• $4,685 in added content delivered for a $2,210 incremental MSRP (53% value add)
• Standard LED headlamps, fog lamps and 18-inch wheels enhance equipment mix

Negative

• None.

Key Figures

Sahara nameplate first year 1988 Heritage reference for Sahara trim

Wheel size 18-inch Aluminum wheels on Gladiator Sahara

Driver cluster size 7-inch Digital driver information display

Touchscreen size 12.3-inch Central infotainment touchscreen

Value add vs Sport S $2,210 MSRP step from typically equipped Sport S

Value add percentage 53 percent Claimed value add vs Sport S

Starting price $47,125 2026 Jeep Gladiator Sahara starting MSRP, excluding destination

Destination charge $1,995 Destination fee excluded from starting MSRP

Market Reality Check

$11.54 Last Close

Volume Volume 10,206,455 vs 20-day average 12,104,646, about in-line with typical activity. normal

Technical Price 11.65 is trading above 200-day MA at 10.22.

Peers on Argus 1 Up

Peers were mixed: F at -0.45%, LI at -0.31%, RIVN up 11.06%, while HMC and XPEV saw modest moves. This points to stock-specific trading rather than a broad auto move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 17	Performance SUV launch	Positive	-1.4%	Nationwide opening of 2026 Durango SRT Hellcat orders with new finishes.
Dec 12	Special edition SUV	Positive	-0.2%	Launch of 2026 Wrangler Whitecap as part of 85-year celebration series.
Dec 11	Racing homologation	Positive	-2.6%	Certification of Dodge Charger Scat Pack Nose for 2026 Late Model racing.
Dec 11	Brand activation event	Positive	-2.6%	Alfa Romeo design and heritage showcase at Miami Art Week events.
Dec 11	Sponsorship agreement	Positive	-2.6%	Ram named official truck partner of WWE, UFC and PBR in multi-year deal.

Pattern Detected

Recent product and branding announcements across Stellantis marques were followed by negative 24-hour price reactions, suggesting a pattern of weak immediate trading response to upbeat news.

Recent Company History

Over the past weeks, Stellantis-related brands have issued several upbeat product and marketing announcements, including Dodge opening orders for the 2026 Durango SRT Hellcat on Dec 17, 2025 and Jeep unveiling the 2026 Wrangler Whitecap on Dec 12, 2025. Additional news covered racing homologation for a Dodge Charger nose, Alfa Romeo’s design-focused activations at Miami Art Week, and a Ram sponsorship deal. Despite constructive tone, each event coincided with -0.17% to -2.64% next-day moves.

Market Pulse Summary

This announcement introduced the 2026 Jeep Gladiator Sahara trim, emphasizing comfort and technology upgrades like McKinley leather seats, heated features, and a 12.3‑inch touchscreen, at a starting price of $47,125 plus a $1,995 destination fee. The package claims a 53 percent value add versus a typically equipped Sport S by adding $4,685 in content for a $2,210 MSRP step. In context of recent Stellantis brand launches, investors may track how such trim strategies support pricing power and demand.

Key Terms

msrp financial

"MSRP of $2,210 from a typically equipped Sport S, representing a 53 percent value add"

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

all-season tires technical

"18-inch aluminum wheels with all-season tires for confident traction on pavement"

Tires engineered to provide reliable, year-round performance across a variety of road and weather conditions—dry, wet and light snow—by blending characteristics of summer and winter tires. For investors, all-season tires matter because they shape product demand, replacement frequency and price sensitivity for tire makers, automakers and retailers; like a Swiss Army knife for vehicles, they trade specialized peak performance for broader, steadier market appeal and predictable sales patterns.

drivetrains technical

"internal combustion engines, hybrid technology and all-electric drivetrains"

A drivetrain is the set of parts that take power from a vehicle’s engine or electric motor and move it to the wheels, including components like the gearbox, driveshafts, axles and differentials. For investors this matters because drivetrain design and efficiency affect a vehicle’s fuel use or battery range, performance, manufacturing cost and long‑term reliability—similar to how a bicycle’s chain and gears determine how effectively your pedaling turns into speed.

AI-generated analysis. Not financial advice.

AUBURN HILLS, Mich., Dec. 19, 2025 /PRNewswire/ --

• Sahara trim joins the Jeep® Gladiator lineup, honoring the Sahara nameplate introduced in 1988
• Distinctive exterior design featuring body-color fender flares and body-color three-piece hardtop, standard LED headlamps and fog lamps
• 18-inch aluminum wheels with all-season tires for confident traction on pavement or trail, plus an option to upgrade to all-terrain tires at no cost (late availability)
• Interior boasts premium McKinley leather-trimmed seats with heated front seats and heated steering wheel, 7-inch driver cluster and 12.3-inch touchscreen
• MSRP of $2,210 from a typically equipped Sport S, representing a 53 percent value add

The Jeep® brand is expanding its legendary Jeep Gladiator lineup as it welcomes the Saraha trim for the first time, delivering a new blend of authentic Jeep capability and everyday comfort. Inspired by the Sahara nameplate, which first appeared in 1988, the 2026 Jeep Gladiator Sahara offers a bold look and practical features for drivers who want rugged strength with a refined edge.

The Jeep Gladiator Sahara combines Jeep brand's go-anywhere spirit with features designed for year-round versatility. From its distinctive body-color accents to its comfort-focused interior, this new trim is engineered for those who demand capability without sacrificing convenience.

Key standard features include:

• Body-color fender flares and body-color three-piece hardtop
• 18-inch aluminum wheels with all-season tires for confident traction on pavement or trail, plus an option to upgrade to all-terrain tires at no cost (late availability)
• McKinley leather-trimmed seating surfaces, heated steering wheel, heated front seats, 7-inch driver cluster and 12.3-inch touchscreen
• LED headlamps and fog lamps, remote start and remote keyless entry, plus advanced tech for connectivity and control

The 2026 Jeep Gladiator Sahara trim is available to order now, starting at $47,125 (excluding $1,995 destination), which includes $4,685 in content from a Gladiator Sport S, for only $2,210 MSRP (53 percent value add). Customers can build and price their Gladiator Sahara at Jeep.com or visit their local Jeep dealer.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is the 2026 Jeep Gladiator Sahara starting price (STLA)?

The Gladiator Sahara starts at $47,125 (excluding $1,995 destination).

How much content does the Gladiator Sahara include versus Sport S (STLA)?

The Sahara includes $4,685 in content from a Sport S for a $2,210 incremental MSRP, described as a 53% value add.

What standard comfort features come with the Gladiator Sahara (STLA)?

Standard comfort features include McKinley leather-trimmed seats, heated front seats, and a heated steering wheel.

Which exterior and tech features are standard on Gladiator Sahara (STLA)?

Standard exterior and tech features include body-color fender flares, a body-color three-piece hardtop, LED headlamps and fog lamps, a 7-inch driver cluster and a 12.3-inch touchscreen.

When can customers order the 2026 Gladiator Sahara (STLA)?

The 2026 Gladiator Sahara is available to order now.