Alfa Romeo Electrifies Miami Art Week With Iconic Design and Bold Creative Collaborations at Art Basel and BitBasel

Rhea-AI Summary

Alfa Romeo (NYSE: STLA) activated Miami Art Week with events at Hagerty Garage + Social on Dec 2, 2025 and a BitBasel installation at the Sagamore Hotel from Dec 3–7, 2025. The brand showcased heritage and design with the ultra‑exclusive 33 Stradale (one of 33 units, 630 horsepower), the upcoming 2026 Tonale, the Alfa Romeo 155 V6 TI race car, and Luca Artioli’s automotive photography.

The Collins Avenue display included a Tonale Art Car and the 33 Stradale, reached an estimated 100,000 pedestrians past the Sagamore, and tied Alfa Romeo’s historic craftsmanship to contemporary art and NFT/crypto‑focused BitBasel programming.

Key Figures

Art Basel galleries 286 galleries Participating in Miami Art Week from 38 countries

Participating countries 38 countries Art Basel Miami Beach participation

Brand history 115 years Alfa Romeo heritage highlighted at Hagerty Garage + Social

Event attendees More than 200 attendees Alfa Romeo Art Week launch at Hagerty Garage + Social

Pedestrian exposure More than 100,000 pedestrians Passersby at Sagamore Hotel display during Art Basel

33 Stradale units 33 units Exclusive production run of Alfa Romeo 33 Stradale

33 Stradale power 630 horsepower Performance spec for hand-built Alfa Romeo 33 Stradale

BitBasel anniversary Sixth anniversary Graphic wrap theme for Tonale Art Car at BitBasel installation

Market Reality Check

$12.12 Last Close

Volume Volume 11,733,638 is slightly below the 20-day average of 12,724,286. normal

Technical Price at 12.12 is trading above the 200-day MA at 10.24, reflecting a pre-news uptrend.

Peers on Argus

Pre-news, Stellantis gained 3.77% while peers were mixed: Ford up 2.52%, Honda up 1.09%, but LI, XPEV and Rivian showed modest declines. This points to a more company-specific bid rather than a broad auto-sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Vehicle award news	Positive	+3.8%	Dodge Charger SIXPACK Scat Pack named TopGear.com U.S. Car of the Year.
Dec 09	Autonomy partnership	Positive	-2.2%	Partnership with Bolt to explore large-scale Level 4 driverless fleets in Europe.
Dec 08	Art Week collaboration	Positive	-0.9%	FIAT unveiled a one-of-a-kind Britto-designed Fiat Topolino at Art Week Miami.
Dec 05	Employee share plan	Positive	+1.8%	Shares to Win employee purchase plan reached 22 million shares subscribed since 2023.
Dec 04	Retail promotion	Positive	+3.3%	Mopar promoted holiday apparel, accessories and parts with a dated free-shipping offer.

Pattern Detected

Recent lifestyle and branding news often aligned with positive price reactions, while some strategic or partnership announcements saw short-term divergence.

Recent Company History

Over the past week, Stellantis issued several brand- and customer-focused updates. A Dodge Charger award on Dec 10 and Mopar holiday promotions on Dec 4 coincided with price gains above 3%. An employee share plan update on Dec 5 also aligned with a positive move. In contrast, an autonomous driving partnership with Bolt on Dec 9 and a FIAT art collaboration on Dec 8 saw modest declines, showing that not all strategic news produced immediate upside.

Market Pulse Summary

This announcement centers on Alfa Romeo’s high-profile role at Miami Art Week, showcasing design heritage, the 33 Stradale’s 630-horsepower exclusivity and visibility to more than 100,000 pedestrians. In context with other recent brand and promotional news from Stellantis, it reinforces a marketing push rather than altering fundamentals. Observers may watch how such campaigns support product awareness, pricing power and future demand across the broader Stellantis portfolio.

Key Terms

dtm technical

"Alfa Romeo 155 V6 TI, famed for securing the 1993 DTM championship"

Days to maturity (DTM) is the number of calendar days remaining until a debt instrument, option or other time‑bound financial contract reaches its scheduled end and the principal or final settlement is due. Investors care because the remaining time affects risk and value — shorter DTM usually means less uncertainty but also less chance for big gains, like a ticking countdown that changes how urgently you must act and how the price behaves.

advanced driver assistance systems technical

"with a standard turbocharged engine, Q4 all-wheel drive, Uconnect 5 and advanced driver assistance systems"

Advanced driver assistance systems are electronic tools built into vehicles that act like a cooperative co‑pilot — they monitor road conditions and help with tasks such as keeping lanes, adjusting speed, parking, and automatically braking to avoid collisions. Investors care because these systems influence vehicle safety ratings, regulatory compliance, product appeal, and costs; they can change revenue mix and liability exposure for automakers, suppliers, and tech companies as adoption increases.

AI-generated analysis. Not financial advice.

AUBURN HILLS, Mich., Dec. 11, 2025 /PRNewswire/ -- Alfa Romeo kicks off Miami Art Week with a dynamic presence at both Art Basel and BitBasel, bringing the brand's distinctive Italian design, dynamic racing heritage and stunning craftsmanship to the forefront of the largest high-end art show in the United States. With more than 286 galleries from 38 countries converging on Miami Beach, the city became a global cultural epicenter — and Alfa Romeo played a starring role.

Hagerty Garage + Social
Alfa Romeo launched Art Week with an exclusive celebration at Hagerty Garage + Social on December 2. More than 200 attendees experienced an immersive journey through 115 years of Alfa Romeo history, anchored by a dazzling lineup that included the ultra-exclusive 33 Stradale, the upcoming 2026 Tonale SUV and a curated selection of legendary race cars. Among them was the iconic Alfa Romeo 155 V6 TI, famed for securing the 1993 DTM championship under the command of driver Nicola Larini.

The evening also showcased the evocative work of Italian artist and photographer Luca Artioli, whose fine-art automotive portraits filled the venue with vibrant motion and emotion. Using his signature intentional camera movement (ICM) technique, Artioli reimagines Alfa Romeo vehicles as impressionistic studies of speed, light and color, a fitting tribute to the brand's design-driven spirit.

BitBasel
Later in the week, from December 3-7, Alfa Romeo extended its artistic momentum with a high-visibility installation in partnership with BitBasel at the stylish Sagamore Hotel. The Collins Avenue valet entrance was transformed into a bold expression of innovation, featuring the 33 Stradale alongside a striking Tonale Art Car wrapped in a graphic design inspired by BitBasel's sixth anniversary. With more than 100,000 pedestrians passing the Sagamore during Art Basel, the display delivered one of the week's most photographed and talked-about moments.

From rare supercars to cutting-edge art collaborations, Alfa Romeo's presence at Miami Art Week celebrated the enduring power of Italian design — past, present and future — in front of a global audience of art lovers, collectors and cultural trendsetters.

Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Tonale, the brand's first compact SUV, symbolizes the metamorphosis of the legendary Alfa Romeo brand, highlighted by a new era of luxury and connectivity, with a standard turbocharged engine, Q4 all-wheel drive, Uconnect 5 and advanced driver assistance systems. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The hand-built Alfa Romeo 33 Stradale, inspired by the legendary 1967 Tipo 33 Stradale, combines bespoke Italian craftsmanship and 630-horsepower performance in an exclusive production run of just 33 units worldwide. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Alfa Romeo brand news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446
Consumer website: www.alfaromeousa.com and www.alfaromeo.com
Facebook: Alfa Romeo USA
Instagram: @alfaromeousa
Twitter: @alfaromeousa and @StellantisNA
YouTube: https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What did Alfa Romeo present during Miami Art Week 2025 (STLA)?

Alfa Romeo presented the ultra‑exclusive 33 Stradale, the upcoming 2026 Tonale, a curated selection of race cars including the 155 V6 TI, and Luca Artioli’s automotive photography.

When and where did Alfa Romeo host its Hagerty Garage + Social event in Miami?

The Alfa Romeo celebration at Hagerty Garage + Social took place on December 2, 2025.

How long was Alfa Romeo’s BitBasel installation open during Miami Art Week 2025?

Alfa Romeo’s BitBasel installation at the Sagamore Hotel ran from December 3 to December 7, 2025.

Which Alfa Romeo models were featured in the Collins Avenue display during Art Basel?

The Collins Avenue display featured the 33 Stradale and a Tonale Art Car wrapped in a BitBasel‑inspired graphic.

What attendance exposure did Alfa Romeo’s Sagamore Hotel display reach during Art Basel?

The press materials note more than 100,000 pedestrians passed the Sagamore Hotel during Art Basel week.

What significance does the Alfa Romeo 33 Stradale have in the Miami Art Week presentation?

The 33 Stradale represents Alfa Romeo craftsmanship and exclusivity: it is a hand‑built, 630‑horsepower model produced in a run of 33 units.