Toyota Motor Corporation (TM) reports developments for a global automaker whose American depositary shares represent ordinary shares of the Japanese parent company. Recurring updates cover Toyota and Lexus vehicle sales, electrified-vehicle lineups, new model campaigns such as RAV4, and product categories that include hybrid, plug-in hybrid, all-electric and hydrogen fuel cell technologies.
Company news also includes Toyota Motor North America activity, U.S. manufacturing investments, sustainability and regulatory leadership changes, and commercialization work for Toyota Hydrogen Solutions. Brand partnerships and marketing programs appear alongside operating updates tied to vehicle demand, production capacity, and corporate governance.
Toyota (TM) showcased the Crown Signia GT-S Concept, a modified grand touring prototype, at the 2026 SEMA show. Built by Toyota Motorsports Garage from the 2026 Crown Signia, it features widebody fenders, revised aerodynamics and a lowered suspension. The prototype uses parts or accessories unavailable from Toyota that may void its warranty, affect performance and safety, and may not be street legal.
Toyota (TM) installed two mobile hydrogen fueling devices at its North American Parts Center California to support heavy-duty fuel cell trucks. Testing with the National Laboratory of the Rockies demonstrated refueling in about eight minutes for a range of up to 450 miles. Toyota-powered production trucks are expected to begin commercial operations in 2027. Toyota also plans a permanent station at the parts center and upgrades to its private fueling infrastructure.
Toyota (TM) opened the Toyota Battery Center of North America in Saline, Michigan, expanding its battery development and evaluation capabilities. The 30,000-square-foot facility covers work from raw-material sourcing through customer applications and recycling. It supports battery evaluation for Toyota Battery Manufacturing, North Carolina, and Toyota vehicle manufacturing plants across North America.
Toyota (TM) reported September 2026 U.S. vehicle sales of 201,306, an 8.4 percent increase by volume from September 2025. Growth was 4.0 percent on a daily selling rate basis, which adjusts for selling days. Electrified vehicle sales rose 37.8 percent to 117,215, representing 58.2 percent of monthly sales.
Third-quarter sales reached 633,223 vehicles, up 0.6 percent from the third quarter of 2025. Electrified sales increased 28.5 percent to 363,367, or 57.4 percent of quarterly volume. Toyota division quarterly sales rose 0.5 percent to 540,167; Lexus increased 1.6 percent to 93,056. Toyota division achieved its highest electrification mix at 61 percent.
Year-to-date U.S. sales rose 0.6 percent to 1,876,614, while electrified sales increased 16.3 percent to 1,038,114. Lexus year-to-date sales fell 2.9 percent, and RAV4 sales declined 29.2 percent.
Toyota (TM) is expanding its Grand Highlander lineup with a new hybrid Woodland Edition for the 2027 model year.
The Woodland Edition comes with all-wheel drive, all-terrain tires and an additional half inch of ground clearance. Toyota expects 2027 models to start arriving at dealerships later this year. Starting manufacturer’s suggested retail prices are $42,560 for the gas LE with front-wheel drive and $45,910 for the hybrid LE, excluding Dealer Processing and Handling fees. The Hybrid Nightshade Edition and Hybrid MAX Limited grade will not be available for 2027.
Toyota (TM) and Truliant announced a combined $200,000 investment in Junior Achievement of the Triad’s Finance Park Mobile program. The program pairs classroom lessons with a mobile city simulation where students can practice budgeting and explore credit, debt and careers. It will serve more than 5,000 students in grades 6–12 at 56 schools annually across five Piedmont Triad counties.
In its first year, the program is expected to engage more than 100 educators and 200 community volunteers, generating 1,500 volunteer hours across more than 120 days of programming on school campuses.
Toyota Motor (TM) Chairman Akio Toyoda was inducted into the Automotive Hall of Fame in Detroit. The induction took place the night before September 24, 2026. Toyoda became Toyota’s president in 2009. During his tenure, he led changes to quality controls and advanced a region-led management structure. He also positioned motorsports as a way to develop vehicles and employees.
Toyota (TM) is expanding its partnership with nonprofit music education organization Music Will through a $75,000 donation and a program of real-world performance opportunities for students. The Driving Music Forward initiative combines Toyota's music platform, nonprofit collaborations and festival activations to support music education in communities tied to Toyota and Music Will. Students in the program have performed on the Toyota Music Den stage at major festivals including Sueños, Roots Picnic, Lollapalooza and Head In The Clouds.
Toyota (NYSE:TM) and Graeter's Ice Cream have launched a limited-edition Salted Caramel Chip Wheels dessert to spotlight the Toyota Sienna’s available FridgeBox™ feature. The product sandwiches Graeter's salted caramel ice cream between double chocolate chip cookies rolled in chocolate jimmies, echoing the brand’s Chip Wheelies format.
The collaboration emphasizes shared values of quality and craftsmanship and highlights the Sienna Platinum grade’s integrated front-console cooler, which offers cool and freeze modes to keep items like ice cream frozen. A 12-pack of the Salted Caramel Chip Wheels is available exclusively online for nationwide shipping at Graeters.com/Toyota starting September 1, 2026, while supplies last.
Toyota (NYSE:TM) and the National Center for Families Learning announced six finalists from Alabama, Florida, Kentucky, Michigan, Rhode Island, and Texas for the 2026 Toyota Family Teacher of the Year. The winner will receive a $20,000 family-engagement grant and the runner-up $5,000, to be revealed at the Families Learning Conference in San Antonio on November 8-11, 2026. Since 1997, the program has awarded $755,000 to fund 59 teacher-led projects.