Toyota Motor North America Reports September, Third Quarter 2026 U.S. Sales Results

Electrified vehicles accounted for 55.3 percent of year-to-date U.S. sales, compared with 47.8 percent a year earlier.

Rhea-AI Summary

Toyota (TM) reported September 2026 U.S. vehicle sales of 201,306, an 8.4 percent increase by volume from September 2025. Growth was 4.0 percent on a daily selling rate basis, which adjusts for selling days. Electrified vehicle sales rose 37.8 percent to 117,215, representing 58.2 percent of monthly sales.

Third-quarter sales reached 633,223 vehicles, up 0.6 percent from the third quarter of 2025. Electrified sales increased 28.5 percent to 363,367, or 57.4 percent of quarterly volume. Toyota division quarterly sales rose 0.5 percent to 540,167; Lexus increased 1.6 percent to 93,056. Toyota division achieved its highest electrification mix at 61 percent.

Year-to-date U.S. sales rose 0.6 percent to 1,876,614, while electrified sales increased 16.3 percent to 1,038,114. Lexus year-to-date sales fell 2.9 percent, and RAV4 sales declined 29.2 percent.

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0 major · 26 points

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Positive

• Moderate pointSeptember U.S. sales rose 8.4 percent by volume and 4.0 percent by daily selling rate to 201,306.
• Moderate pointThird-quarter U.S. sales increased 0.6 percent year over year to 633,223 vehicles.
• Moderate pointSeptember electrified sales rose 37.8 percent by volume to 117,215, reaching 58.2 percent of sales.
• Moderate pointThird-quarter electrified sales increased 28.5 percent year over year to 363,367, representing 57.4 percent of sales.
• Moderate pointYear-to-date U.S. sales increased 0.6 percent to 1,876,614 vehicles versus 2025.
• Moderate pointYear-to-date electrified sales rose 16.3 percent to 1,038,114 vehicles versus 2025.

28 minor points

• Minor pointToyota division electrification mix reached an all-time high of 61 percent.
• Minor pointToyota division September sales rose 7.9 percent by volume to 171,469; quarterly sales increased 0.5 percent to 540,167.
• Minor pointLexus September sales rose 11.4 percent by volume to 29,837; quarterly sales increased 1.6 percent to 93,056.
• Minor pointToyota division electrified sales rose 36.6 percent in September and 29.2 percent in the third quarter by volume.
• Minor pointLexus electrified sales rose 47.4 percent in September and 23.1 percent in the third quarter by volume.
• Minor pointToyota division year-to-date sales increased 1.2 percent to 1,613,846 vehicles versus 2025.
• Minor pointCamry sales rose 3.4 percent by volume in September; year-to-date sales increased 11.2 percent to 260,684.
• Minor pointCorolla sales rose 4.9 percent by volume in September; year-to-date sales increased 8.4 percent to 195,141.
• Minor pointCorolla Cross sales rose 53.1 percent by volume in September; year-to-date sales increased 22.9 percent to 90,131.
• Minor pointGrand Highlander sales rose 10.5 percent by volume in September; year-to-date sales increased 8.7 percent to 108,511.
• Minor point4Runner sales rose 1.7 percent by volume in September; year-to-date sales increased 61.2 percent to 107,987.
• Minor pointSienna sales rose 25.3 percent by volume in September; year-to-date sales increased 11.7 percent to 84,770.
• Minor pointTacoma sales rose 5.3 percent by volume in September; year-to-date sales increased 5.1 percent to 214,875.
• Minor pointSequoia sales rose 19.4 percent by volume in September; year-to-date sales increased 15.8 percent to 21,403.
• Minor pointCrown Signia sales rose 94.5 percent by volume in September; year-to-date sales increased 10.5 percent to 17,983.
• Minor pointLexus RX sales rose 7.9 percent by volume in September; year-to-date sales increased 11.7 percent to 89,824.
• Minor pointLexus TX sales rose 1.1 percent by volume in September; year-to-date sales increased 7.9 percent to 42,674.
• Minor pointLexus IS sales rose 55.8 percent by volume in September; year-to-date sales increased 51.7 percent to 22,257.
• Minor pointBZ sales rose 3,803.3 percent by volume in September; year-to-date sales increased 103.4 percent to 24,944.
• Minor pointLexus RZ sales rose 572.1 percent by volume in September; year-to-date sales increased 91.3 percent to 10,214.
• Minor pointRAV4 hybrid sales rose 123.2 percent by volume in September; year-to-date sales increased 43.6 percent to 200,209.
• Minor pointRAV4 plug-in hybrid sales rose 184.0 percent by volume in September; year-to-date sales increased 92.1 percent to 32,228.
• Minor pointGrand Highlander hybrid sales rose 46.3 percent by volume in September; year-to-date sales increased 34.3 percent to 65,201.
• Minor point4Runner hybrid sales rose 7.6 percent by volume in September; year-to-date sales increased 92.3 percent to 26,152.
• Minor pointLexus NX plug-in hybrid sales rose 128.4 percent by volume in September; year-to-date sales increased 41.4 percent.
• Minor pointLexus RX hybrid sales rose 39.0 percent by volume in September; year-to-date sales increased 26.7 percent.
• Minor pointLexus RX plug-in hybrid sales rose 26.2 percent by volume in September; year-to-date sales increased 21.2 percent.
• Minor pointLexus TX hybrid sales rose 17.9 percent by volume in September; year-to-date sales increased 20.2 percent.

Negative

• Moderate pointLexus year-to-date sales fell 2.9 percent to 262,768 vehicles versus 2025.
• Minor pointRAV4 sales fell 6.6 percent by volume in September; year-to-date sales declined 29.2 percent to 253,664.
• Minor pointLexus ES sales fell 4.1 percent by volume in September; year-to-date sales declined 65.3 percent to 10,333.
• Minor pointPrius sales fell 16.9 percent by volume in September; year-to-date sales declined 37.5 percent to 29,223.
• Minor pointLexus NX sales rose 20.7 percent by volume in September, but year-to-date sales fell 12.4 percent.

21 minor points

• Minor pointLexus GX sales rose 3.8 percent by volume in September, but year-to-date sales fell 17.8 percent.
• Minor pointLand Cruiser sales rose 45.2 percent by volume in September, but year-to-date sales fell 24.0 percent.
• Minor pointTundra sales rose 13.3 percent by volume in September, but year-to-date sales fell 0.8 percent.
• Minor pointCrown sales fell 64.4 percent by volume in September; year-to-date sales declined 23.1 percent to 6,683.
• Minor pointGR86 sales fell 29.4 percent by volume in September; year-to-date sales declined 30.4 percent to 5,642.
• Minor pointHighlander sales fell 8.6 percent by volume in September, despite a 0.6 percent year-to-date increase.
• Minor pointSupra sales fell 90.5 percent by volume in September, despite a 21.3 percent year-to-date increase.
• Minor pointMirai sales fell 46.7 percent by volume in September, despite a 35.0 percent year-to-date increase.
• Minor pointLexus RC sales fell 99.0 percent by volume in September; year-to-date sales declined 77.9 percent.
• Minor pointLexus LS sales fell 95.5 percent by volume in September; year-to-date sales declined 83.2 percent.
• Minor pointVenza sales fell 75.0 percent by volume in September; year-to-date sales declined 98.4 percent.
• Minor pointPrius hybrid sales fell 10.1 percent by volume in September; year-to-date sales declined 51.1 percent.
• Minor pointPrius plug-in hybrid sales fell 25.3 percent by volume in September; year-to-date sales declined 0.4 percent.
• Minor pointCorolla Cross hybrid sales fell 17.8 percent by volume in September; year-to-date sales declined 43.5 percent.
• Minor pointTundra hybrid sales fell 19.9 percent by volume in September; year-to-date sales declined 6.8 percent.
• Minor pointTacoma hybrid sales fell 27.5 percent by volume in September, despite a 1.0 percent year-to-date increase.
• Minor pointHighlander hybrid sales fell 38.6 percent by volume in September, despite a 34.8 percent year-to-date increase.
• Minor pointLexus ES hybrid sales rose 69.1 percent by volume in September, but year-to-date sales fell 62.5 percent.
• Minor pointCorolla hybrid sales rose 19.0 percent by volume in September, but year-to-date sales fell 1.1 percent.
• Minor pointLexus NX hybrid sales rose 12.9 percent by volume in September, but year-to-date sales fell 1.3 percent.
• Minor pointLexus TX plug-in hybrid sales fell 91.6 percent by volume in September, despite a 38.3 percent year-to-date increase.

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• TMNA September electrified vehicle sales of 117,215, up 37.8 percent
• Toyota division achieved an all-time best-ever electrification mix of 61%
• 32 electrified vehicle options available between both Toyota and Lexus brands

PLANO, Texas, Oct. 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2026 U.S. sales of 201,306 vehicles, up 8.4 percent on a volume basis and up 4.0 percent on a daily selling rate (DSR) basis compared to September 2025. Sales of electrified vehicles for the month totaled 117,215, up 37.8 percent on a volume basis and up 32.2 percent on a DSR basis, representing 58.2 percent of total sales volume. 

For the third quarter, TMNA reported sales of 633,223 vehicles, up 0.6 percent on a volume basis and up 0.6 percent on a DSR basis versus the third quarter of 2025. Sales of electrified vehicles for the third quarter totaled 363,367, up 28.5 percent on a volume basis and up 28.5 percent on a DSR basis, representing 57.4 percent of total sales volume.

Toyota division posted September sales of 171,469 vehicles, up 7.9 percent on a volume basis and up 3.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 540,167 vehicles, up 0.5 percent on a volume basis and up 0.5 percent on a DSR basis.

Lexus division posted September sales of 29,837 vehicles, up 11.4 percent on a volume basis and up 6.9 percent on a DSR basis. For the quarter, Lexus division reported sales of 93,056 vehicles, up 1.6 percent on a volume basis and up 1.6 percent on a DSR basis.

"Our third-quarter results reinforce a simple truth—customers want choices," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America.  "From affordability to electrification, our multi-path strategy continues to meet customers where they are and give them options that fit their lifestyles.  With solid momentum and disciplined inventory heading into Q4, we're well-positioned to finish the year strong."

Highlights (volume basis unless otherwise noted) 

TMNA:

• Third quarter sales up 0.6 percent
• Third quarter electrified vehicle sales of 363,367, up 28.5 percent
• September sales up 8.4 percent
• September electrified vehicle sales of 117,215, up 37.8 percent
• 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
• Among the lowest incentives among full-line manufacturers

Toyota Division:

• Third quarter sales up 0.5 percent
• Third quarter electrified vehicle sales of 325,227, up 29.2 percent
• September sales up 7.9 percent
• September electrified vehicle sales of 104,105, up 36.6 percent

Lexus Division:

• Third quarter sales up 1.6 percent
• Third quarter electrified vehicle sales of 38,140, up 23.1 percent
• September sales up 11.4 percent
• September electrified vehicle sales of 13,110, up 47.4 percent

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:
Derrick Brown
derrick.brown@toyota.com

TOYOTA  U.S. SALES SUMMARY
September 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL %	2026	2025	DSR %	VOL %
TOTAL TMNA	201,306	185,748	4.0	8.4	1,876,614	1,865,876	0.6	0.6
TOTAL TOYOTA DIV.	171,469	158,959	3.6	7.9	1,613,846	1,595,301	1.2	1.2
TOTAL LEXUS DIV.	29,837	26,789	6.9	11.4	262,768	270,575	-2.9	-2.9
COROLLA	19,365	18,457	0.7	4.9	195,141	179,983	8.4	8.4
SUPRA	21	221	-90.9	-90.5	2,437	2,009	21.3	21.3
GR86 (INCL FR-S)	460	652	-32.3	-29.4	5,642	8,107	-30.4	-30.4
MIRAI	24	45	-48.8	-46.7	212	157	35.0	35.0
CROWN	406	1,139	-65.8	-64.4	6,683	8,689	-23.1	-23.1
PRIUS	3,169	3,813	-20.2	-16.9	29,223	46,777	-37.5	-37.5
CAMRY	25,350	24,521	-0.8	3.4	260,684	234,426	11.2	11.2
TOTAL TOYOTA DIV. CAR	48,795	48,849	-4.1	-0.1	500,024	480,151	4.1	4.1
IS	2,227	1,429	49.6	55.8	22,257	14,668	51.7	51.7
RC	1	97	-99.0	-99.0	239	1,080	-77.9	-77.9
ES	3,077	3,208	-7.9	-4.1	10,333	29,788	-65.3	-65.3
LS	2	44	-95.6	-95.5	150	894	-83.2	-83.2
LC	104	50	99.7	108.0	1,124	1,004	12.0	12.0
TOTAL LEXUS DIV. CAR	5,411	4,828	7.6	12.1	34,103	47,434	-28.1	-28.1
TOTAL TMNA CAR	54,206	53,677	-3.1	1.0	534,127	527,585	1.2	1.2
C-HR BEV	894	0	#N/A	#N/A	7,215	3	240,400.0	240,400.0
BZ	2,381	61	3,647.1	3,803.3	24,944	12,264	103.4	103.4
BZ WOODLAND	686	0	#N/A	#N/A	2,600	0	#N/A	#N/A
RAV4	34,192	36,599	-10.3	-6.6	253,664	358,134	-29.2	-29.2
COROLLA CROSS	9,776	6,386	47.0	53.1	90,131	73,341	22.9	22.9
CROWN SIGNIA	2,056	1,057	86.7	94.5	17,983	16,277	10.5	10.5
VENZA	1	4	-76.0	-75.0	11	703	-98.4	-98.4
HIGHLANDER	3,733	4,083	-12.2	-8.6	42,950	42,677	0.6	0.6
GRAND HIGHLANDER	11,594	10,494	6.1	10.5	108,511	99,833	8.7	8.7
4RUNNER	8,996	8,844	-2.4	1.7	107,987	67,001	61.2	61.2
SEQUOIA	2,431	2,036	14.6	19.4	21,403	18,486	15.8	15.8
LAND CRUISER	3,115	2,145	39.4	45.2	26,697	35,146	-24.0	-24.0
TOTAL TOYOTA DIV. SUV	79,855	71,709	6.9	11.4	704,097	723,865	-2.7	-2.7
SIENNA	9,778	7,802	20.3	25.3	84,770	75,876	11.7	11.7
TACOMA	21,476	20,392	1.1	5.3	214,875	204,464	5.1	5.1
TUNDRA	11,565	10,207	8.8	13.3	110,080	110,945	-0.8	-0.8
TOTAL TOYOTA DIV. PICKUP	33,041	30,599	3.7	8.0	324,955	315,409	3.0	3.0
TOTAL TOYOTA DIV. TRUCK	122,674	110,110	7.0	11.4	1,113,822	1,115,150	-0.1	-0.1
UX	531	426	19.7	24.6	7,050	6,899	2.2	2.2
NX	6,269	5,192	15.9	20.7	50,148	57,256	-12.4	-12.4
RZ	578	86	545.2	572.1	10,214	5,339	91.3	91.3
RX	9,370	8,682	3.6	7.9	89,824	80,427	11.7	11.7
TX	4,466	4,418	-3.0	1.1	42,674	39,546	7.9	7.9
GX	2,700	2,602	-0.4	3.8	23,205	28,244	-17.8	-17.8
LX	512	555	-11.4	-7.7	5,550	5,430	2.2	2.2
TOTAL LEXUS DIV. TRUCK	24,426	21,961	6.8	11.2	228,665	223,141	2.5	2.5
TOTAL TMNA TRUCK	147,100	132,071	6.9	11.4	1,342,487	1,338,291	0.3	0.3
Selling Days	25	24			229	229
DSR = Daily Selling Rate
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
September 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL%	2026	2025	DSR %	VOL%
TOYOTA PRIUS HYBRID	1,897	2,111	-13.7	-10.1	16,731	34,237	-51.1	-51.1
TOYOTA PRIUS PLUG-IN HYBRID	1,272	1,702	-28.3	-25.3	12,492	12,540	-0.4	-0.4
TOYOTA COROLLA HYBRID	2,814	2,365	14.2	19.0	36,734	37,135	-1.1	-1.1
TOYOTA CAMRY HYBRID	25,350	24,515	-0.7	3.4	260,671	234,368	11.2	11.2
TOYOTA C-HR BEV	894	0	#N/A	#N/A	7,215	0	#N/A	#N/A
TOYOTA MIRAI	24	45	-48.8	-46.7	212	157	35.0	35.0
TOYOTA CROWN	406	1,139	-65.8	-64.4	6,683	8,689	-23.1	-23.1
TOYOTA SIENNA HYBRID	9,778	7,801	20.3	25.3	84,765	75,867	11.7	11.7
TOYOTA 4RUNNER HYBRID	2,289	2,127	3.3	7.6	26,152	13,600	92.3	92.3
TOYOTA HIGHLANDER HYBRID	1,088	1,771	-41.0	-38.6	26,739	19,842	34.8	34.8
TOYOTA GRAND HIGHLANDER HYBRID	7,798	5,329	40.5	46.3	65,201	48,563	34.3	34.3
TOYOTA SEQUOIA HYBRID	2,431	2,036	14.6	19.4	21,403	18,486	15.8	15.8
TOYOTA LAND CRUISER HYBRID	3,115	2,145	39.4	45.2	26,697	35,146	-24.0	-24.0
TOYOTA BZ BEV	2,381	61	3,647.1	3,803.3	24,944	12,264	103.4	103.4
TOYOTA BZ WOODLAND BEV	686	0	#N/A	#N/A	2,600	0	#N/A	#N/A
TOYOTA RAV4 HYBRID	28,642	12,830	114.3	123.2	200,209	139,446	43.6	43.6
TOYOTA RAV4 PLUG-IN HYBRID	5,544	1,952	172.7	184.0	32,228	16,776	92.1	92.1
TOYOTA COROLLA CROSS HYBRID	1,821	2,214	-21.0	-17.8	13,905	24,594	-43.5	-43.5
TOYOTA CROWN SIGNIA	2,056	1,057	86.7	94.5	17,983	16,277	10.5	10.5
TOYOTA VENZA HYBRID	1	4	-76.0	-75.0	11	703	-98.4	-98.4
TOYOTA TACOMA HYBRID	1,705	2,353	-30.4	-27.5	22,985	22,768	1.0	1.0
TOYOTA TUNDRA HYBRID	2,113	2,637	-23.1	-19.9	20,574	22,065	-6.8	-6.8
LEXUS ES HYBRID	2,489	1,472	62.3	69.1	5,133	13,671	-62.5	-62.5
LEXUS ES BEV	586	0	#N/A	#N/A	2,083	0	#N/A	#N/A
LEXUS GS HYBRID	0	0	#N/A	#N/A	0	0	#N/A	#N/A
LEXUS UX HYBRID	531	426	19.7	24.6	7,050	6,899	2.2	2.2
LEXUS LX HYBRID	316	261	16.2	21.1	2,868	1,987	44.3	44.3
LEXUS NX HYBRID	2,359	2,089	8.4	12.9	22,699	23,002	-1.3	-1.3
LEXUS NX PLUG-IN HYBRID	660	289	119.2	128.4	8,000	5,658	41.4	41.4
LEXUS RZ BEV	578	86	545.2	572.1	10,214	5,339	91.3	91.3
LEXUS RX HYBRID	4,052	2,915	33.4	39.0	37,448	29,546	26.7	26.7
LEXUS RX PLUG-IN HYBRID	520	412	21.2	26.2	5,738	4,733	21.2	21.2
LEXUS TX HYBRID	1,012	858	13.2	17.9	8,787	7,311	20.2	20.2
LEXUS TX PLUG-IN HYBRID	7	83	-91.9	-91.6	953	689	38.3	38.3
LEXUS LS HYBRID	0	5	-100.0	-100.0	1	34	-97.1	-97.1
LEXUS LC HYBRID	0	0	#N/A	#N/A	5	9	-44.4	-44.4
TOTAL TMNA Electrified Vehicles	117,215	85,090	32.2	37.8	1,038,114	892,402	16.3	16.3
TOTAL TOYOTA Electrified Vehicles	104,105	76,194	31.2	36.6	927,135	793,524	16.8	16.8
TOTAL LEXUS Electrified Vehicles	13,110	8,896	41.5	47.4	110,979	98,878	12.2	12.2
TOTAL TMNA SALES RATIO	58.2 %	45.8 %			55.3 %	47.8 %
Selling Days	25	24			229	229

 

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SOURCE Toyota Motor North America

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many vehicles did Toyota sell in the U.S. in September 2026?

Toyota Motor North America sold 201,306 vehicles in September 2026, up 8.4 percent by volume from September 2025. Sales increased 4.0 percent on a daily selling rate basis. Toyota division accounted for 171,469 vehicles and Lexus for 29,837.

How did Toyota's third-quarter 2026 U.S. electrified vehicle sales perform?

Third-quarter electrified vehicle sales increased 28.5 percent year over year to 363,367, representing 57.4 percent of total U.S. sales. Toyota division sold 325,227 electrified vehicles, up 29.2 percent, while Lexus sold 38,140, up 23.1 percent.

Why do Toyota's September 2026 volume and daily selling rate growth figures differ?

September 2026 had 25 selling days, compared with 24 in September 2025. Volume growth measures total vehicles sold, while daily selling rate growth measures sales per selling day. Total U.S. sales increased 8.4 percent by volume and 4.0 percent by daily selling rate.