Welcome to our dedicated page for Crocs news (Ticker: CROX), a resource for investors and traders seeking the latest updates and insights on Crocs stock.
Crocs, Inc. reports developments in its global casual footwear business through the Crocs and HEYDUDE brands. News commonly covers quarterly results and outlooks, direct-to-consumer and wholesale channel trends, international performance, product innovation, brand storytelling and marketing platforms, and consumer response across product categories.
Company updates also address capital allocation such as share repurchases and debt reduction, cost-efficiency initiatives, and leadership changes tied to brand operations. The business sells casual footwear and accessories for men, women and children through wholesale and direct-to-consumer channels in more than 80 countries.
Crocs (NASDAQ: CROX) reported record second quarter 2026 results, with consolidated revenues of $1.18 billion, up 2.6% year over year, and the Crocs Brand exceeding $1.0 billion in quarterly revenue for the first time. Direct-to-consumer sales grew 12.0%, while wholesale revenue declined 7.2%.
GAAP income from operations was $286 million versus a prior-year loss driven by 2025 impairments; adjusted operating income fell 4.5% to $296 million, with adjusted operating margin at 25.1%. GAAP diluted EPS was $4.13 versus a loss of $8.82, and adjusted diluted EPS rose 7.6% to $4.55. Crocs repurchased 2.3 million shares for $251 million and repaid $31 million of debt, ending the quarter with $170 million in cash and $1.31 billion in borrowings.
The board increased share repurchase authorization by $1.5 billion to approximately $2.0 billion. For full year 2026, Crocs now expects revenue to grow 1%–2% and adjusted EPS of $13.70–$14.00, both raised from prior guidance, with modest adjusted operating margin expansion from 22.3%.
Crocs (NASDAQ:CROX) will host a conference call on Thursday, July 30, 2026, at 8:30 a.m. ET to discuss its second quarter 2026 results for the period ended June 30, 2026. Registration details and a live and replay webcast are available at investors.crocs.com through April 30, 2027.
Crocs (CROX) and SuperOrdinary announced Déjà Shoe, a seven-episode TikTok microdrama series designed around TikTok Shop commerce. Crocs is the first U.S. footwear brand to integrate TikTok Shop product tagging into a microdrama, letting viewers shop featured styles directly inside episodes.
The comedy follows Ella, an aspiring stylist reliving her chaotic first day via an endless Monday loop, exploring self-expression, internet culture, and online identity. The series launches on TikTok and will be locally distributed across seven additional TikTok Shop regions where Crocs is active.
Crocs (NASDAQ:CROX) will present at Baird's 2026 Global Consumer, Technology & Services Conference on Wednesday, June 3, 2026 at 9:40 AM ET.
A live webcast and replay will be available on the Crocs investor relations website at investors.crocs.com.
Crocs (NASDAQ:CROX) published its 2025 Comfort Report on April 30, 2026, summarizing Purpose, Corporate Responsibility and Sustainability activations across Crocs and HEYDUDE.
Key highlights: expansion of the Old Crocs. New Life. takeback program to Europe (2025) and Asia (2026), 345 participating stores, recycled polybags into mailer kits, near-term science-based climate targets, and community programs reaching nearly 100,000 young people directly and scaling partners to just over 2,000,000 youth.
Crocs (NASDAQ: CROX) reported first quarter 2026 results with consolidated revenue of $921 million and raised its full‑year outlook. Direct‑to‑consumer revenue grew 12.1% while overall revenue fell 1.7% (down 4.0% constant currency). The company raised 2026 adjusted EPS guidance to $13.20–$13.75 and expects modest adjusted operating margin expansion.
Cash was $131 million; subsequent repurchases totaled $73.6 million with $673.2 million remaining authorization.
Crocs (NASDAQ: CROX) will host a conference call on Thursday, April 30, 2026 at 8:30 am ET to review first quarter results for the period ended March 31, 2026.
Investors must register via the Investor Relations section at investors.crocs.com; a live webcast and replay will be available through April 30, 2027.
Crocs (NASDAQ: CROX) reported fourth-quarter and full-year 2025 results with full-year revenue of $4.041 billion and operating cash flow of ~$700 million. The company repurchased ~6.5 million shares for $577 million in 2025 and repaid $128 million of debt. 2025 GAAP results were affected by asset impairments related to HEYDUDE trademarks and goodwill; adjusted 2025 diluted EPS was $12.51. For 2026, Crocs expects adjusted diluted EPS of $12.88–$13.35, adjusted operating margin modestly above 22.3%, and FY revenue to be roughly flat to down ~1% at current FX.
Crocs (NASDAQ: CROX) unveiled "Wonderfully Unordinary" on January 28, 2026, a multi-year global brand platform focused on self-expression, creativity, and experiencing the world differently in Crocs footwear. The campaign launches with a 90-second hero film and will roll out across product storytelling, digital, retail, talent and OOH throughout 2026.
Crocs (NASDAQ: CROX) will host a conference call on Thursday, February 12, 2026 at 8:30 AM ET to discuss fourth quarter and full year results for the period ended December 31, 2025. Investors can register for call details at the Investor Relations section of the Crocs website: investors.crocs.com. A live webcast will be available and a replay will remain accessible through February 12, 2027 on the same site.