Crocs™ Achieves Cradle to Cradle Certified® Circularity Gold for the Classic Clog, Marking a New Milestone in Circular Design and Recycled Material Innovation

Crocs (CROX) has achieved Cradle to Cradle Certified Circularity Gold Version 5.0 certification for its Classic Clog footwear.

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Rhea-AI Summary

Crocs (CROX) has achieved Cradle to Cradle Certified Circularity Gold Version 5.0 certification for its Classic Clog footwear.

The Bae Clog and limited edition Keep It Going Classic Clog are also certified, bringing coverage to approximately 31% of Crocs shoes globally. The certification assesses circular design, material use, takeback and recovery. Average recycled material content is 29% for the Classic Clog, 36% for the Bae Clog and 42% for the Keep It Going Classic Clog, calculated using a mass balance approach that allocates recycled inputs across production of the product group.

Key Figures

Classic Clog recycled material: 29.1%–30.0% Bae Clog recycled material: 35.9%–36.7% Keep It Going Classic Clog recycled material: 42.1%–43.4% +1 more

Classic Clog recycled material: 29.1%–30.0%; Verified range; mass balance basis
Bae Clog recycled material: 35.9%–36.7%; Verified range; mass balance basis
Keep It Going Classic Clog recycled material: 42.1%–43.4%; Verified range; mass balance basis
Shoes certified Circularity Gold: approximately 31%; Crocs shoes globally

Key Terms

mass balance approach, chain-of-custody system

2 terms

mass balance approach technical

"In a mass balance approach, recycled content is allocated to this specific product"

A mass balance approach is a bookkeeping method that tracks how much sustainable, recycled, or specialty input is present when those inputs are mixed with conventional materials during production; it assigns a proportion of the sustainable content to finished products rather than physically separating batches. Like saying a percentage of candies in a mixed jar came from a recycled batch, it lets companies make certified sustainability claims, affecting regulatory compliance, customer trust, supply risks and potential market value for investors.

chain-of-custody system technical

"through a chain-of-custody system that tracks recycled material inputs"

A chain-of-custody system is the set of documented procedures and records that track who has handled, transported, stored and accessed a physical item or digital asset from its origin to its final destination, creating an auditable timeline that shows each transfer, time stamp, and condition. It typically uses signed logs, seals, barcodes or electronic tracking to prevent loss, tampering or substitution and to establish that the item received is the same one that was originally collected; regulators, auditors and courts rely on these records to verify integrity and accountability.

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11/04/2026 - 09:30 AM EST

This certification recognizes the brand designs three popular styles for circularity: the Classic Clog, Bae Clog and Keep It Going Classic Clog

BROOMFIELD, Colo., Nov. 4, 2026 /PRNewswire/ -- Crocs, Inc. (NADSAQ: CROX), a world leader in innovative casual footwear for all, today announced the Crocs brand has achieved Cradle to Cradle Certified® Circularity Gold Version 5.0 for its iconic Classic Clog. This certification verifies that the Classic Clog has been assessed against circularity criteria for design, material use, takeback and recovery, and contains an average of 29% recycled material¹ while delivering the same comfort people know and love. Also now certified are the trendy Bae Clog, made with an average of 36% recycled material², and the limited edition Keep It Going Classic Clog, made with an average of 42% recycled material³. All previously stated percentages of recycled material were calculated using a mass balance approach. Together, approximately 31% of Crocs shoes globally are now Cradle to Cradle Certified® Circularity Gold.

Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Certified® Circularity certification is awarded by the Cradle to Cradle Products Innovation Institute, an international nonprofit and one of the world's leading organizations advancing a circular economy where products are designed for their next life rather than disposal. Through its science-based certification program used globally across industries, the Cradle to Cradle Products Innovation Institute independently assesses products against rigorous sustainability performance. Within circularity, each of these Crocs products passed requirements on circular sourcing, circular design and circular system.

For consumers, this certification serves as a credible, third-party signal that a product has been designed with circularity in mind and evaluated against one of the industry's leading standards. It helps shoppers make more informed purchasing decisions by providing independent validation of how materials are sourced, used and ultimately recovered.

"Innovation has always been at the heart of the Crocs brand, and this achievement highlights how innovation can extend beyond comfort and style and into circular systems for positive impact," said Deanna Bratter, Chief Sustainability & Compliance Officer, Crocs, Inc. "We're proud of this milestone and remain focused on identifying new opportunities to advance circularity and sustainability across the Crocs brand."

With this certification, the Cradle to Cradle Products Innovation Institute recognizes the circular design characteristics of Crocs' iconic molded footwear and proprietary Croslite™ material. Crocs' Croslite™ material composition and design help enable its shoes to be repurposed into new uses. Shoe recovery and collection through initiatives like the Old Crocs. New Life. takeback program is available in 345 stores in 10 countries across three continents.

"We're proud to recognize Crocs for achieving Cradle to Cradle Certified® Circularity Gold based on Version 5.0, and to support a brand that is advancing circular design at scale," said Nienke Steen, Director of Consumer Products & Textiles at the Cradle to Cradle Products Innovation Institute. "As one of the world's most recognizable footwear brands, Crocs demonstrates how circularity can be integrated into products reaching millions of consumers. This achievement represents meaningful progress for the industry and a credible signal to consumers that a product was designed for circularity."

At Crocs, circularity means designing products with their next life in mind and creating pathways to keep materials in use for as long as possible. Through thoughtful material choices, innovative product design, and Old Crocs. New Life., the brand helps enable worn shoes to be reused, recycled into Crocs Shred and transformed into new products and applications. Crocs' vision to advance a more circular future and reduce its waste combines product innovation, industry collaboration, and consumer participation.

Read the full details of the certification here: https://c2ccertified.org/certified-products/c2c-002858

About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

PR Contact:
Austin Cozzolino, Crocs, Inc.
303-848-7461
Acozzolino@crocs.com

¹ Crocs Classic Clogs have achieved Cradle to Cradle (C2C) Certified® Circularity Gold (version 5.0). The certification has verified Classic Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 29.1 - 30.0% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.

² Crocs Bae Clogs have achieved Cradle to Cradle (C2C) Certified® Circularity Gold (version 5.0). The certification has verified Bae Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 35.9% - 36.7% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.

³ Crocs Keep It Going Classic Clogs have achieved Cradle to Cradle (C2C) Certified® Circularity Gold (version 5.0). The certification has verified Keep It Going Classic Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 42.1% - 43.4% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.