Ram Named Official Truck Partner of WWE, UFC and PBR

Rhea-AI Summary

Ram (TKO) was named the official truck partner of WWE, UFC and PBR in a multi-year agreement announced Dec. 11, 2025. The partnership begins in January 2026 and makes Ram the first multi-year auto partner across all three properties under TKO ownership.

Key activations include Ram branding at live events, broadcasts and digital platforms, exclusive Ram content with athletes, VIP fan experiences, Ram presenting roles at Royal Rumble® in January and selected future UFC numbered events, and entitling the PBR RAM Challenger Series.

The agreement links Ram and Stellantis marketing with TKO’s combined reach of ~1 billion households, >500 live events annually and >3 million live attendees.

Key Figures

Q3 2025 revenue $1,119.9M Quarterly revenue vs $1,540.7M a year ago

Q3 2025 operating income $172.0M Up from $34.6M a year ago

Q3 net income attributable to TKO $41.0M Quarterly net income attributable to TKO

Q3 diluted EPS $0.47 Q3 2025 diluted earnings per share

YTD 2025 revenue $3,697.2M Year-to-date 2025 revenue vs $3,956.3M prior year

Operating cash flow (9M 2025) $975.8M Nine months ended Q3 2025

Long-term debt $3,701.1M Long-term debt balance in Q3 2025 10-Q

Q4 2025 dividend per share $0.78 Quarterly cash dividend per Class A share, payable Dec 30, 2025

Market Reality Check

$12.12 Last Close

Volume Volume 2,333,464 is 1.97x the 20-day average of 1,187,166 shares ahead of this news. high

Technical Price at $196.94, trading above the 200-day MA of $173.45 and 7.32% below the 52-week high.

Peers on Argus 1 Up

Peers showed mixed moves, with NWS, NWSA, WMG, and FOXA up between 0.51% and 2.14%, while ROKU was down 0.59%. Only ROKU appeared in momentum scans, suggesting this TKO news is stock-specific rather than a broad sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Dividend declaration	Positive	+3.1%	Announced Q4 2025 cash dividend of $0.78 per Class A share.
Nov 20	Commercial partnership	Positive	-6.3%	DoorDash multi-platform partnership across WWE and UFC fan experiences.
Nov 14	AI technology launch	Positive	+0.8%	IBM-UFC AI-driven In-Fight Insights integrated into UFC broadcasts.
Nov 14	Conference participation	Neutral	+0.8%	Participation in UBS Global Media & Communications Conference.
Nov 13	Commercial partnership	Positive	+0.5%	Multi-year Polymarket partnership as Official Prediction Market Partner.

Pattern Detected

Recent commercial partnerships and product initiatives often saw modestly positive price reactions, though the DoorDash deal drew a notable negative move, indicating occasionally mixed market responses to partnership news.

Recent Company History

Over the last month, TKO combined financial and strategic momentum. A Q3 2025 filing reported Q3 revenue of $1,119.9M with operating income of $172.0M and diluted EPS of $0.47. The company then declared a Q4 2025 dividend of $0.78 per Class A share, worth about $150M in total. Multiple multi-year partnerships across UFC and WWE, including with DoorDash and Polymarket, highlighted TKO’s focus on commercial integration and fan engagement. Today’s Ram partnership extends that same strategy across WWE, UFC and PBR properties.

Market Pulse Summary

This announcement underscores TKO’s focus on scaling sponsorship and activation revenue by aligning Ram with WWE, UFC and PBR across live events and media. It follows other multi-year partnerships and comes after a Q3 2025 report showing improved profitability and a $0.78 quarterly dividend. Investors may watch future filings and earnings for quantified impacts from these agreements and how they balance growth with long‑term debt of $3,701.1M.

Key Terms

rule 10b5-1 trading plan regulatory

"The filing notes that the sale was carried out under a pre-established Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

form 4 regulatory

"reported an insider stock transaction by an officer who serves as Deputy Chief Financial Officer. On 12/08/2025, the officer sold 254 shares..."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

form 144 regulatory

"TKO filed a Form 144 indicating an intention to sell 28,555 shares of common stock"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

restricted stock units financial

"the shares to be sold were acquired as restricted stock units from the issuer on July 20, 2023"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10-q regulatory

"[10-Q] TKO Group Holdings, Inc. Quarterly Earnings Report"

A 10-Q is a company’s required quarterly filing with U.S. regulators that provides updated financial statements, management discussion of results, and disclosures about risks, legal matters and operational changes. Think of it as a quarterly report card and progress update that lets investors track recent performance, spot trends or warning signs between annual reports, and make informed buy/sell decisions based on the latest verified financial and business information.

diluted eps financial

"Diluted EPS was $0.47 (basic $0.50)."

Diluted earnings per share (EPS) shows how much profit a company makes for each share of stock, assuming all possible shares from stock options or convertible securities are used. It provides a more conservative estimate than basic EPS, accounting for potential share increases that could dilute ownership. Investors use diluted EPS to get a clearer picture of a company's true profitability on a per-share basis.

AI-generated analysis. Not financial advice.

AUBURN HILLS, Mich., Dec. 11, 2025 /PRNewswire/ -- Ram announces a dynamic partnership with TKO Group Holdings (NYSE: TKO) that brings together WWE, a global leader in sports entertainment, UFC, the world's premier mixed martial arts organization, and PBR, the world's premier bull-riding organization. This collaboration unites three of the most electrifying sports and entertainment properties with the strength and durability of Ram trucks, creating unforgettable experiences for fans across the country.

With this agreement, Ram earns the distinction of becoming the first multi-year auto partner across WWE, UFC and PBR under TKO ownership. The groundbreaking partnership begins in January 2026, when Ram will be integrated within major live events and premier content across all three brands.

"I'm proud to announce that starting in 2026, Ram is becoming the official truck partner of UFC, PBR and WWE," said UFC President and CEO Dana White. "We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I'm very happy to be in business with them."

"Ram is built for those who push for the last tenth, and that's exactly what WWE superstars and UFC and PBR athletes do every day," said Tim Kuniskis, head of American brands, SRT Performance, North America marketing and retail strategy at Stellantis. "Our partnership with TKO allows us to connect with millions of passionate fans and celebrate the grit, power and determination that define both Ram and these iconic sports."

As the official truck partner of WWE, UFC and PBR, Ram will deliver exclusive fan activations, custom content and on-site experiences that showcase the bold capability of Ram trucks. From the iconic WWE ring and world-famous UFC Octagon to the PBR bucking chute, Ram will be at the center of the action.

Elements of the partnership include:

• Brand integration at live events, broadcasts and digital platforms across WWE, UFC and PBR
• Exclusive Ram-branded content featuring athletes and personalities from all three brands
• Fan engagement opportunities, including VIP experiences and interactive activations at major events

As the official truck partner of WWE, Ram will maintain a significant presence across "Friday Night SmackDown" and various premium live events, including "WrestleMania®" and "SummerSlam®" beginning with its first major activation at the Royal Rumble® in January, where it will serve as the presenting partner.

Similar to WWE, UFC will showcase Ram within its biggest events, with Ram serving as a presenting partner for selected future UFC numbered events as UFC begins its historic broadcast partnership with Paramount in the United States. UFC will also provide Ram with unique, unprecedented access to UFC events and the flexibility to integrate UFC athletes into its marketing efforts to develop once-in-a-lifetime hospitality programs within its dealer network.

In addition, Ram will entitle the PBR RAM Challenger Series and also present the high-energy event openings in PBR's four major U.S. tours with Ram trucks visible on the dirt.

TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all Premium Live Events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

UFC
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

PBR (Professional Bull Riders)
PBR is the world's premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world's best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. PBR events are broadcast on CBS Television Network and Paramount+. PBR is a part of TKO Group Holdings (NYSE: TKO). For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, Instagram at Instagram.com/PBR and YouTube at YouTube.com/PBR.

Ram Brand
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.

Ram light-duty and heavy-duty pickups offer products in the fastest growing segment within the pickup space—Sport trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram offers the Chassis Cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• America's Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100k miles
• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Ram Truck brand: ramtrucks.com
Facebook: facebook.com/RamTrucks
Instagram: @ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: youtube.com/RamTrucks, youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

What does Ram's official truck partner deal with WWE, UFC and PBR mean for TKO (TKO) shareholders in January 2026?

It establishes a multi-year brand partnership starting in January 2026 that integrates Ram into major live events, broadcasts and digital content across WWE, UFC and PBR.

When will Ram first activate its partnership at a major WWE event in 2026?

Ram's first major activation is as the presenting partner at the Royal Rumble® in January 2026.

How will Ram be featured at UFC events under the new partnership with TKO (TKO)?

Ram will appear in UFC’s biggest events, serve as presenting partner for selected future numbered events, and gain access to integrate UFC athletes into marketing and hospitality programs.

What role does Ram have with PBR under the new agreement announced Dec. 11, 2025?

Ram will entitle the PBR RAM Challenger Series and present event openings on PBR’s four major U.S. tours with visible on-site truck activations.

Does the Dec. 11, 2025 announcement state financial terms of the Ram and TKO (TKO) partnership?

No financial terms or deal values were disclosed in the announcement.

How large is TKO’s combined audience reach referenced in the Ram partnership release?

The announcement cites TKO properties reaching about 1 billion households, organizing >500 live events annually and attracting >3 million live fans.