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UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of The Securities Exchange Act of 1934
Date
of Report (Date of earliest event reported) January 30, 2026
AMERICAN
REBEL HOLDINGS, INC.
(Exact
name of registrant as specified in its charter)
| Nevada |
|
001-41267 |
|
47-3892903 |
(State or other jurisdiction
of incorporation) |
|
(Commission
File
Number) |
|
(IRS
Employer
Identification
No.) |
218
3rd Avenue North,
#400
Nashville,
Tennessee |
|
37201 |
| (Address
of principal executive offices) |
|
(Zip
Code) |
Registrant’s
telephone number, including area code: (833) 267-3235
Check
the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions:
| ☐ |
Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
| |
|
| ☐ |
Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| |
|
| ☐ |
Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| |
|
| ☐ |
Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities
registered pursuant to Section 12(b) of the Act:
| Title
of each class |
|
Trading
Symbol(s) |
|
Name
of each exchange on which registered |
| Common
Stock, $0.001 par value |
|
AREB |
|
The
Nasdaq Stock Market LLC |
| Common
Stock Purchase Warrants |
|
AREBW |
|
The
Nasdaq Stock Market LLC |
Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405
of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging
growth company ☐
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item
1.01. Entry into a Material Definitive Agreement.
Streeterville
Capital Exchange Agreements
On
February 5, 2026, the Company entered into two Exchange Agreements (the “Exchanges”) with Streeterville Capital, LLC (“Streeterville”).
The
Company previously entered into that certain Secured Promissory Note (the “Note”), with an original issuance date of June
26, 2025 in the principal amount of $5,470,000.
Pursuant
to the Exchanges, the Company and Streeterville agreed to partition new Secured Promissory Notes in the original principal amounts totaling
$330,070 (the “Partitioned Notes”) from the Note and then cause the outstanding balance of the Note to be reduced by an amount
equal to the initial outstanding balances of the Partitioned Notes. Concurrently, the Partitioned Notes were exchanged for 253,900 shares
of the Company’s common stock.
The
form of Exchange Note was identical for each exchange except for the Partitioned Note amounts and number of shares converted thereunder.
The
foregoing descriptions of the Exchanges are not a complete description of all of the parties’ rights and obligations under the
Exchange, and is qualified in its entirety by reference to the Form Exchange Agreement, a copy of which was filed as Exhibit 10.1 to the Current Report on Form 8-K filed on January 28, 2026.
Item
3.02 Unregistered Sales of Equity Securities.
On
January 30, 2026, five holders of OID promissory notes dated May 27, 2025, in the gross principal amount of $450,000, converted the notes
into 60,000 shares of the Company’s Series D Convertible Preferred Stock.
On
February 2, 2026, the Company effectuated a 1-for-20 reverse stock split of its outstanding shares of common stock.
On
February 2, 2026, holders of 184,634 shares of Series D Convertible Preferred Stock converted such shares into 923,170 shares of common
stock.
On
February 2, 2026, Streeterville Capital, LLC (“Streeterville”) converted $60,000 of the Exchange Note dated September 10,
2025 (the “Note”) into 8,000 shares of the Company’s Series D Convertible Preferred Stock, which were immediately converted
into 40,000 shares of the Company’s common stock.
On
February 3, 2026, holders of 96,840 shares of Series D Convertible Preferred Stock converted such shares into 484,200 shares of common
stock.
On
February 3, 2026, Streeterville Capital, LLC (“Streeterville”) converted $389,887.50 of the Exchange Note dated September
10, 2025 (the “Note”) into 51,985 shares of the Company’s Series D Convertible Preferred Stock, which were immediately
converted into 259,925 shares of the Company’s common stock.
On
February 4, 2026, Silverback Capital Corporation (“SCC”), pursuant to the Settlement Agreement and Stipulation dated as of
October 28, 2025, as amended, requested the issuance of 127,000 shares of Common Stock to SCC, representing a payment of approximately
$126,358.65.
On
February 4, 2026, a holder of 2,000 shares of Series D Convertible Preferred Stock converted such shares into 10,000 shares of common
stock.
On
February 5, 2026, holders of 54,000 shares of Series D Convertible Preferred Stock converted such shares into 270,000 shares of common
stock.
On
February 5, 2026, SCC requested the issuance of 133,000 shares of Common Stock to SCC, representing a payment of approximately $125,685.
Further, on the same date, SCC requested the issuance of an additional 140,000 shares of Common Stock to SCC, representing a payment
of approximately $104,129.20.
On
February 5, 2026, the Company issued Streeterville 253,900 shares of common stock pursuant to the exchanges set forth in Item 1.01 above.
The
Company currently has 3,581,352 shares of common stock issued and outstanding.
All
of the above-described issuances (if any) were exempt from registration pursuant to Section 4(a)(2), and/or Regulation D of the Securities
Act as transactions not involving a public offering. With respect to each transaction listed above, no general solicitation was made
by either the Company or any person acting on its behalf. All such securities issued pursuant to such exemptions are restricted securities
as defined in Rule 144(a)(3) promulgated under the Securities Act, appropriate legends have been placed on the documents evidencing the
securities, and may not be offered or sold absent registration or pursuant to an exemption therefrom.
Item
7.01. Regulation FD Disclosure.
On
February 4, 2026, the Company issued a press release titled “American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light
Beer Unveil a Limited-Edition 250th Anniversary ‘Patriot Pack’ to Celebrate America’s 250th Birthday.” A copy
of the press release is furnished herewith as Exhibit 99.1 to this Current Report on Form 8-K (this “Current Report”).
The
information contained in this Item 7.01 of this Current Report, including Exhibit 99.1 hereto, is being furnished pursuant to Item 7.01
and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange
Act”), or otherwise subject to the liabilities of that section, and it shall not be deemed incorporated by reference in any filing
under the Securities Act of 1933, as amended, or under the Exchange Act, whether made before or after the date hereof, except as expressly
set forth by specific reference in such filing to this Item 7.01 of this Current Report.
Item
9.01 Financial Statements and Exhibits.
| Exhibit
Number |
|
Description |
| |
|
|
| 99.1 |
|
250th Birthday of America Patriot Pack press release dated February 4, 2026 |
| 104 |
|
Cover
Page Interactive Data File |
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
| |
AMERICAN
REBEL HOLDINGS, INC. |
| |
|
|
| Date:
February 5, 2026 |
By: |
/s/
Charles A. Ross, Jr. |
| |
|
Charles
A. Ross, Jr. |
| |
|
Chief Executive Officer |
Exhibit
99.1
American
Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Unveil a Limited-Edition 250th Anniversary “Patriot Pack”
to Celebrate America’s 250th Birthday
Limited-Edition
American Rebel Light Beer 16 oz Cans and 12-Packs Now Available for Pre-Orders for American Rebel’s Multi-State Distribution Network
NASHVILLE,
TN, Feb. 04, 2026 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) proudly announces a bold, limited-edition
release of American Rebel Light Beer in honor of the United States’ 250th birthday. Dubbed the “Patriot Pack,”
this commemorative edition of the company’s flagship premium light lager will feature new patriotic packaging emblazoned with Americana
imagery and the year 1776, paying tribute to the nation’s founding.
The
special 16 oz can, and 12-pack designs are scheduled to be available starting in mid-May 2026 and will remain on shelves through October
2026 – or until supplies run out – allowing Americans to raise a toast to freedom all summer long.

“For
250 years, American patriots have stood for freedom and independence – and we’re proud to brew a beer that honors that spirit,”
said Andy Ross, CEO of American Rebel Holdings (NASDAQ: AREB). “American Rebel Light isn’t just a beer; it’s
America’s Patriotic Beer – God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer for those
who love this country and love a great beer. We created the Patriot Pack so that folks can toast America’s 250th birthday with
a bold lager that stands for our shared values. American Rebel stands unapologetically for American ideals, and this limited-edition
can is our tribute to 250 years of the U.S.A. Rebel up, America!”

American
Rebel Light Beer’s 250th Anniversary Patriot Pack celebrates 250 years of American independence. Bold patriotic icons and the company’s
“EST 1776” emblem make the limited-edition packaging a collectible tribute to America’s 250th Birthday Celebration.
This premium light lager fills a void in the domestic beer market for a brew that consumers can enjoy “without compromising their
taste or their values,” reflecting American Rebel’s core mission.
American
Rebel Light Beer: A Premium Natural Domestic Light Lager Crafted for Taste & Quality

Brewed
with an uncompromising commitment to quality, American Rebel Light Beer delivers a crisp, clean and refreshing taste that embodies
a “Better for You” light lager ethos. The recipe is a 100% all-malt formulation using natural ingredients –
with no adjunct sugars – resulting in a smooth malt flavor and a brilliant, clear golden pour. As a light lager with low hop bitterness,
it goes down easy while still providing a bold, satisfying character. To achieve its signature clarity and crisp finish, the beer undergoes
a cold, long fermentation process characteristic of fine lager brewing.
Key
product highlights include:
| |
● |
110 Calories per 12 oz serving |
| |
|
|
| |
● |
4.2% Alcohol by Volume (ABV) |
| |
|
|
| |
● |
4g Carbohydrates per 12 oz serving |
| |
|
|
| |
● |
All Natural Ingredients – brewed with the freshest
grains, hops, yeast and water |
| |
|
|
| |
● |
100% All-Malt Recipe – no adjuncts, corn
syrups or rice extracts used |
| |
|
|
| |
● |
Light Lager Profile – low hop character with a
smooth, easy-drinking malt backbone |
| |
|
|
| |
● |
Cold, Extended Fermentation – for a crisp taste
and brilliant visual clarity |
| |
|
|
| |
● |
Brewed in LaCrosse, Wisconsin by the award-winning City
Brewing Company |
| |
|
|
| |
● |
Recipe Developed in partnership with the AlcSource beverage
innovation team (ensuring optimized formulation and quality) |
Brewing
Innovation Backed by Leading Beverage Industry Partnerships
American
Rebel’s dedication to quality and scale is reinforced by its partnerships with AlcSource and City Brewing Company
– two respected leaders in the U.S. beverage industry. AlcSource, the nation’s largest integrated beverage development and
production platform, collaborated on the recipe development and serves as American Rebel’s primary production partner, overseeing
optimized formulation, ingredient sourcing and quality assurance. Complementing this, City Brewing Company – one of North America’s
largest contract brewers, based in LaCrosse, WI – provides state-of-the-art brewing and packaging facilities to produce American
Rebel Light at volume with consistent excellence. These strategic partnerships ensure that American Rebel Light Beer maintains
the highest standards of taste and consistency while rapidly scaling to meet growing demand].
Pre-Orders
and Availability
American
Rebel is now accepting pre-orders for the 250th Anniversary Patriot Pack from distributors and retailers nationwide. Wholesalers
are encouraged to reserve their allotments early, as this limited run will ship in time for Memorial Day 2026 and the peak of America’s
250th Birthday celebrations. The Patriot Pack will be distributed across American Rebel Light Beer’s expanding network
in current markets (with additional distributor details to follow in a forthcoming update).
Consumers
can look forward to finding the special-edition cans in stores starting mid-May 2026. Once released, the Patriot Pack will be available
until October 2026 – or while supplies last – giving Americans a chance to celebrate Independence Day and beyond with “America’s
Patriotic Beer” in hand.
Distributor
and Retailer Notes
GTIN
/ UPC (pack): 856368007461
Canonical SKU: PATRIOT12PACK
Format: 12 × 16oz cans
American
Rebel Light Beer Retail & Distribution Opportunities:
Todd
Porter, President, American Rebel Beverages, tporter@americanrebelbeer.com
About
American Rebel Holdings, Inc. (NASDAQ: AREB)
American
Rebel Holdings, Inc. is a diversified patriotic lifestyle company founded by CEO Andy Ross – originally known for its branded
safes and personal security products – that has expanded into the beverage, apparel, and accessories markets. In 2024, the company
introduced American Rebel Light Beer, a premium domestic light lager that has since launched in multiple states and is quickly
gaining recognition as “America’s Patriotic Beer.” American Rebel Light Beer is brewed all-natural and without
adjuncts, delivering a crisp and refreshing taste that resonates with consumers’ values of freedom and quality. Headquartered in
Nashville, Tennessee, American Rebel Holdings continues to champion patriotic principles through its products, branding, and community
engagement.
With
the introduction and rapid growth of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National
Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its distribution-first growth strategy across the
United States and is leveraging its brand position as “America’s Patriotic Brand™” to build a scalable
national platform across multiple consumer categories.
To
learn more, visit www.americanrebel.com and www.americanrebelbeer.com.
Watch
the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About
American Rebel Light Beer
American
Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want
full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving,
American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch
in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic,
“healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement “America’s
Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer,” it celebrates freedom, Life,
Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.
Headquartered
in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway,
bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong
partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts,
and build nationwide momentum through consistent execution and consumer access.
Visit
www.americanrebelbeer.com for more information.
IR
Contact:
American
Rebel Holdings, Inc. – Investor Relations
Email: IR@americanrebel.com | Website: AmericanRebelBeer.com
Forward-Looking
Statements
This
press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of
1995, including, without limitation, statements regarding: the anticipated benefits and continued success of the Company’s Distributor-First
strategy in advance of planned retail and continued high-profile on-premise rollouts throughout 2026; the timing, scope, and success
of planned on-premise and off-premise rollouts in various markets; the Company’s expectations regarding distribution momentum,
retail velocity, retail rollouts, shelf gains, chain interest, and on/off-premise growth opportunities during 2026; the Company’s
ability to complete additional distribution agreements, expand coverage within states, and “fill out the footprint” to meet
increasing inquiries from local and regional chain stores; the Company’s ability to secure, maintain, and expand retail authorizations,
including any planned resets, rollouts, placements, or account expansions referenced in this release; the Company’s ability to
convert retailer interest and distributor discussions into purchase orders, sustained distribution, and repeat sales; the Company’s
ability to convert interest and follow-up opportunities generated from industry events into additional distribution agreements, new market
entries, or other business opportunities; the anticipated timing, availability, market reception, and sales performance of the limited-edition
250th Anniversary “Patriot Pack,” including the special 16 oz cans and 12-packs; the Company’s expectations for pre-order
fulfillment from its existing distribution network covering 18 states and expansion to additional markets; the successful shipment and
retail availability of the Patriot Pack starting in mid-May 2026 through October 2026, or until supplies are depleted; the potential
for increased consumer demand and repeat purchases during key patriotic holidays such as Memorial Day and Independence Day; the expected
effects and intended benefits of the Company’s 1-for-20 reverse stock split completed on February 2, 2026 (including with respect
to Nasdaq continued listing requirements); the treatment of fractional shares and the Company’s round-lot shareholder protection;
the expected adjustments to outstanding derivative securities and equity plans; and the Company’s expectations regarding future
sales, growth, and financial performance.
Forward-looking
statements are based on current expectations, estimates, projections, and assumptions and are not guarantees of future performance. Actual
results may differ materially from those expressed or implied in the forward-looking statements due to a variety of risks and uncertainties,
including those described in the Company’s filings with the U.S. Securities and Exchange Commission, as well as risks related to
production delays, supply chain disruptions, changes in consumer preferences, competitive pressures in the beverage industry, and the
ability to meet pre-order commitments or maintain inventory levels for limited-edition products; the impact of the reverse stock split
on the liquidity, trading volume, and volatility of the Company’s common stock; the possibility that the Company may receive a
deficiency notice from Nasdaq and/or may be unable to regain or maintain compliance with Nasdaq continued listing requirements; the risk
of delays, disruptions, or errors by the Company’s transfer agent, DTC, or brokerage firms in processing the reverse stock split
or distributing any rounding adjustments; the dilutive effect of rounding up fractional shares or providing round-lot protection; and
general economic, market, and industry conditions.
Additional
information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission (“SEC”),
including under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” in the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form
10-Q and Current Reports on Form 8-K, as such filings may be amended or supplemented from time to time. Readers are cautioned not to
place undue reliance on forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publicly
update or revise any forward-looking statements except as required by law.