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American Rebel Holdings Inc (AREBW) provides innovative self-defense solutions and patriotic lifestyle products through its concealed carry accessories and secure storage systems. This news hub offers investors and stakeholders centralized access to official corporate communications and market developments.
Track all regulatory filings, product launches, and strategic initiatives through verified press releases and financial disclosures. Our aggregation includes earnings reports, manufacturing updates, and partnership announcements, prioritized for relevance to security-conscious consumers and value investors.
Discover updates across three key areas: new concealed carry product certifications, expansion of patriotic merchandise lines, and operational developments in safe storage solutions. Each update is curated to meet compliance standards while maintaining accessibility for both professional analysts and personal security enthusiasts.
Bookmark this page for streamlined monitoring of American Rebel Holdings' market position and product innovations. Combine immediate access to SEC filings with timely coverage of industry-specific developments in the personal defense sector.
American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with C&L Distributing, Minnesota's leading beer distributor, for American Rebel Light Beer. This expansion makes Minnesota the 13th state in the company's distribution network, with two more states planned for near-term launch.
C&L Distributing, a family-owned business since 1983, services over 2,600 retailers across 35 counties through seven facilities. The launch coincides with the NHRA Nationals in Brainerd, providing immediate brand exposure to thousands of motorsports fans. Minnesota ranks #3 in U.S. beer consumption with 28.5 gallons per capita annually, representing a significant market opportunity for American Rebel's patriotic-themed light beer.
American Rebel Light Beer (NASDAQ: AREB) made a significant brand activation at the 2025 Knoxville Nationals sprint car racing event, partnering with Jason Meyers Racing. The event, which attracted over 25,000 fans, marked the beer brand's official Sprint Car debut.
The company's sponsored driver, Spencer Bayston, secured 3rd place in Thursday's Qualifying Feature and 22nd place in Saturday's Championship A-Main. The brand achieved notable retail success, becoming a top 5 beer at Knoxville's Dingus Lounge during race week and establishing presence across Hy-Vee, Casey's, and independent retailers through Mahaska distribution.
The partnership aims to connect with patriotic racing fans while expanding retail distribution and brand awareness in key markets.
American Rebel Holdings (NASDAQ: AREB) is making significant strides with its American Rebel Light Beer at the 2025 Knoxville Nationals, a premier sprint car racing event expecting 25,000 fans on Saturday. The company is leveraging its sponsorship of Spencer Bayston's No. 14 Sprint Car, who secured a 7th place finish in the preliminary feature and qualified for Saturday's championship lineup.
The brand has established a strategic partnership with the iconic Dingus Lounge, positioned across from Knoxville Raceway, where American Rebel Light is the featured promotional special. Additionally, the company announced distribution through Mahaska Bottling Company, marking a significant expansion in the Midwest market.
American Rebel Light Beer, positioned as a premium domestic light lager, contains approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The all-natural beer is brewed without corn, rice, or added sweeteners, targeting health-conscious consumers.
Champion Safe Co., a subsidiary of American Rebel Holdings (NASDAQ: AREB), has reported a 30% year-over-year sales growth through its partnership with Northwest Safe. Northwest Safe, established in 1988, operates one of the nation's largest safe showrooms spanning 18,000 square feet with over 200 safes on display.
The company showcases the exclusive "Big Yellow Safe," manufactured by Champion, which stands as the industry's largest safe at 10-feet tall, 6-feet wide, and 4-feet deep, offering 240 cubic feet of storage space. Northwest Safe maintains showrooms in Seattle/Tacoma, Spokane/North Idaho, and Bozeman, MT, providing comprehensive services including safe sales, installation, restoration, and lock retrofitting.
American Rebel Holdings (NASDAQ: AREB) reports exceptional performance of its American Rebel Light Beer at Total Wine & More locations across seven states. The brand has achieved remarkable reorder rates, with 94.12% of active authorized accounts placing restocking orders.
Key performance metrics include: May 2025 accounts averaged 146% increase over initial orders by July, with top 5 accounts reaching 509% cumulative reorder rate. June 2025 rollout stores showed 153% restocking orders in July compared to initial orders, with cumulative reorders reaching 330%.
American Rebel Light Beer, positioned as "America's Patriotic Beer," offers a premium light lager with 100 calories, 3.2 carbs, and 4.3% ABV, made with all-natural ingredients and no corn, rice, or artificial sweeteners.
American Rebel Holdings (NASDAQ: AREB) has launched its second nationwide advertising campaign to boost brand awareness and investor exposure. The month-long media blitz includes 2,752 television spots across 74 U.S. markets, reaching 95 million subscriber households through networks like CNBC, Fox News, and Fox Business during prime trading hours.
The campaign features targeted digital ads across financial platforms with 300 million monthly traffic footprint. Led by Paul Martini of Inside Wall Street TV, the initiative follows a successful April 2025 campaign and includes QR-coded commercials, broadcast media, motorsports sponsorships, and live events to engage with patriotic consumers.
The company, which produces American Rebel Beer and manufactures safes and security products, is leveraging this multi-channel approach to strengthen its market presence and business partnerships.
American Rebel Holdings (NASDAQ: AREB) reports significant growth in its American Rebel Light Beer division, with strong performance across independent retailers. The brand has secured over 1,100 new independent accounts in the past five months, averaging 200+ new placements monthly. Independent accounts now drive 57% of total sales and represent 80% of the brand's national distribution footprint.
The company's strategic expansion includes high-profile partnerships with NHRA events, Tony Stewart's TSR Nitro, and prominent Nashville venues. Under the leadership of newly appointed National Account Manager Pamela Turner, American Rebel is positioning for major retail chain expansion during the upcoming reset season (August-October and January-April), focusing initially on Food/Grocery and Convenience channels.
American Rebel Holdings (NASDAQ: AREB), maker of American Rebel Beer and security products, celebrated Matt Hagan's victory at the Muckleshoot Casino Resort NHRA Northwest Nationals. Hagan secured his first win of the 2025 NHRA season with a 3.904-second run at 331.94 mph in the Funny Car final round, moving to third place in season standings.
The event also saw strong performances from other American Rebel-affiliated racers. John Hall, riding the American Rebel Beer Buell, qualified No. 1 in Pro Stock Motorcycle with a 6.717-second pass at 201.76 mph. Tony Stewart maintained his streak as the only Top Fuel driver to win first-round victories in every NHRA national event this year.
The company leveraged the event for brand visibility and customer engagement, while simultaneously maintaining presence at Eldora Speedway's 42nd Annual Kings Royal dirt racing event.
American Rebel Holdings (NASDAQ: AREB) announces its return to Eldora Speedway for the 42nd Annual Kings Royal Race Week on July 17-18, 2025. The company's American Rebel Light Beer, a 4.3% ABV light lager brewed without corn, rice, or sweeteners, will be featured at the event with 16oz Tall Boys priced at $3.
The event marks a strategic brand-building initiative at Eldora Speedway, owned by three-time NASCAR Cup Series Champion Tony Stewart. As sponsors of Tony Stewart Racing, American Rebel aims to strengthen its connection with patriotic consumers through grassroots marketing at motorsports and music venues.
Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, announces a strategic dealer expansion through partnership with Seaworth Safe Sales in Colorado's Front Range region. The partnership launches with a significant six-figure, two-truckload opening order.
Under CEO Tom Mihalek's leadership since early 2024, Champion has implemented strategic changes including product optimization, SKU rationalization, and enhanced dealer feedback systems. The company emphasizes its commitment to 100% American-made manufacturing, offering high-strength steel safes with lifetime warranties, specifically targeting markets driven by outdoor lifestyles, firearm ownership, and cannabis storage needs.
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