American Rebel Hldgs Inc Stock Price, News & Analysis

American Rebel Holdings (NASDAQ: AREB) reported a breakout reception at the 2025 NBWA Annual Convention, driving distributor interest and expanding its national footprint for American Rebel Light. At NBWA the company met with >110 distributors, recorded 83 qualified follow-ups, logged 65 high-interest partnership opportunities, and received 16 on-site verbal commitments unlocking potential entry into nine new states. Within 24 hours, 2 distributors began formal contract negotiations. The beer is marketed as a premium domestic light lager (approx. 110 calories, 4.3% ABV per 12 oz) brewed with all-natural ingredients. The company plans expanded NBWA presence for 2026 to support continued market rollouts.

American Rebel Holdings (NASDAQ: AREB) announced spring 2026 distribution of American Rebel Light Beer across 416 Southeastern Grocers locations (Winn-Dixie, Harvey’s, Fresco y Más) spanning Florida, Georgia, Alabama, Mississippi, and Louisiana. The placement follows the company’s July 2025 retail roadmap and builds on >1,100 independent retail accounts secured in H1 2025 that now represent more than 57% of total sales. Production and supply partnerships with AlcSource and City Brewing support scale to meet increased demand.

American Rebel Holdings (NASDAQ: AREB) will showcase American Rebel Light Beer at the NBWA Annual Convention & Trade Show, Oct 13–15, 2025 at Caesars Palace, Las Vegas, at Booth 620. Motorsports Hall of Famer Tony Stewart will join the team on Oct 13–14 for distributor meetings and brand activations. The brand says it has launched in 13 states since September 2024 and expects new retail chain placements. Product facts: ~100 calories, 3.2g carbs, and 4.3% ABV per 12 oz. Production partners: AlcSource and City Brewing Company, supporting national scale and distribution growth.

American Rebel Holdings (NASDAQ: AREB) announced a $1.5 million strategic investment in RAEK Data on October 6, 2025 to gain ownership in a first‑party data and identity resolution platform. The company says RAEK’s platform converted anonymous visitors into marketable customer profiles and helped recent campaigns acquire and retain customers.

The partnership is presented as a way to reduce acquisition costs, deepen personalization, and support long‑term brand growth and shareholder engagement.

Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, has announced a new dealer partnership with Guardian Lock & Security in Bismarck, North Dakota. This strategic expansion strengthens Champion Safe's presence in the Midwest market.

Guardian Lock & Security, led by Jeremy Mertens, is opening a second location in October 2025, positioning itself as a regional hub for security products. The partnership will provide local customers access to Champion's complete safe product line, designed for firearms, valuables, and document protection.

American Rebel Holdings (NASDAQ:AREB) announced a planned 1-for-20 reverse stock split effective October 3, 2025. The company is taking proactive measures to maintain Nasdaq compliance before receiving any deficiency notice. The split includes significant shareholder protections, particularly for retail investors.

The company's current 11,272,815 outstanding shares will initially reduce to approximately 563,000 shares, with an expected addition of at least 1,000,000 shares once round-up protections are processed. Key protections include maintaining minimum 100-share positions for eligible shareholders and rounding up fractional shares to the nearest whole share.

The reverse split aims to strengthen liquidity and facilitate broader retail brokerage deposits while preserving economic share value. Trading will resume on October 3, 2025, under the new CUSIP number 02919L703.

American Rebel Holdings (NASDAQ: AREB) celebrated a significant victory as Matt Hagan drove the American Rebel Beer Dodge Hellcat to win at the NHRA Midwest Nationals in St. Louis. The win marks Hagan's second victory of the season and 54th career win, placing him second in the Funny Car championship standings, just 20 points behind leader Austin Prock.

After qualifying No. 2 with a 3.868 ET at 329.91 mph, Hagan advanced through eliminations, ultimately defeating Jack Beckman in the finals with a 3.979 ET at 329.34 mph. The event featured American Rebel's triple-class presence across Top Fuel, Funny Car, and Pro Stock Motorcycle, with CEO Andy Ross performing live between qualifying rounds.

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), is showcasing its premium safe products at the Maricopa County Home Show at WestWorld in Scottsdale, AZ through its owned retailer, Arizona Safe Outlet.

The company's CEO, Tom Mihalek, emphasizes that consumer shows are crucial for their outreach strategy, allowing customers to experience their products firsthand and demonstrating their "Overbuilt, Not Overpriced" quality. The event serves as a platform to showcase their range of gun, home, and business safes, as well as vault doors.

Arizona Safe Outlet operates two showrooms in Phoenix and Gilbert, offering professional delivery and installation services with year-round availability.

American Rebel (NASDAQ: AREB) has announced the complete resolution of its default with Bank of America (BofA), marking a significant financial restructuring. The company has fully repaid its outstanding BofA line of credit, eliminating foreclosure risks against Champion Safe Co. and freeing up collateral.

The company has consolidated its debt under Streeterville Capital, including a restructured facility with a $6.58 million principal balance maturing in 2027 and a new $1.3 million Convertible Exchange Note due 2032. Additionally, American Rebel acquired a $2 million interest in a secured promissory note issued by Damon Inc., an electric motorcycle company, through a Note Purchase Agreement with Streeterville Capital in exchange for 2,000 shares of Series E Preferred Stock.