Champion Safe Announces Significant Growth with Courtesy Sporting and Pawn in Carlsbad, NM
Rhea-AI Summary
Champion Safe Company (NASDAQ: AREB) announced that Courtesy Sporting and Pawn in Carlsbad, NM increased its Champion safe orders by almost 30% year‑over‑year as regional demand rises for heavier, higher‑value safes. The dealer, owned by Shawn Mitchell, expanded safe categories while supporting an inventory that grew from 3 firearms initially to over 1,500 firearms today, reflecting stronger local demand and inventory depth. Champion highlighted the dealer relationship and emphasized American‑made steel, durability, and value across multiple price points as drivers of the ordering increase.
The announcement frames the growth as evidence of a robust southeastern New Mexico market and underlines Champion’s focus on long‑term partnerships with independent retailers to broaden customer access to heavy‑duty safes.
Positive
- Ordering growth of almost 30% year‑over‑year from Courtesy Sporting and Pawn
- Dealer inventory now exceeds 1,500 firearms, indicating stronger regional demand
Negative
- None.
Insights
Single-dealer order growth of
Champion Safe Company shows concrete channel-level momentum: a long-standing independent dealer, Courtesy Sporting and Pawn, increased orders by
Dependencies and risks include the limited scope of the disclosure (a single retail partner) and no absolute sales or margin figures are provided. The announcement does not state whether growth is from pricing, unit mix, or promotional timing, so the durability of this uplift is uncertain. Regional economic expansion is cited as a driver but not quantified.
Concrete items to watch over the next 3–12 months: whether additional dealers report similar ordering trends, whether Champion discloses total dealer sales or revenue lift, and whether the company provides unit, ASP, or margin details in future updates. Validation over
Long-time dealer expands safe purchases as demand rises for heavier-built, high-value security products
Provo, UT, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to announce strong YEAR-OVER-YEAR ORDERING GROWTH OF ALMOST
Courtesy Sporting and Pawn began with just three firearms in stock and today maintains an inventory of over 1,500 firearms, supported by a reputation for integrity, product knowledge, and exceptional customer service. As the Carlsbad region experiences continued economic expansion, customer interest in secure storage solutions has risen sharply, prompting Courtesy to expand its safe categories and increase its Champion orders.
“Shawn and his team understand exactly what customers want: real American Made Steel, real weight, and real value,” said Tom Mihalek, CEO of Champion Safe Company. “Their growth in Champion ordering reflects a strong regional market and Shawn’s commitment to stocking safes that deliver substance, not shortcuts. Courtesy Sporting and Pawn is an ideal partner—knowledgeable, customer-driven, and dedicated to long-term relationships.”
Mitchell credits Champion’s build quality and value as driving factors in his expanding safe inventory.
“Champion offers the best value, pound for pound and dollar for dollar, in the safe industry,” Mitchell said. “I tell my customers that I have a real safe for each price point—not the kind of lightweight imports seen from many Asian manufacturers. Champion’s full line gives me the ability to offer serious construction without forcing customers into just one tier.”
Champion Safe Company values long-standing partnerships with independently owned retailers like Courtesy Sporting and Pawn. By working closely with an established family business, Champion ensures southeastern New Mexico customers have access to a broad selection of safes engineered for strength, durability, and long-term investment.
About Courtesy Sporting and Pawn
Courtesy Sporting and Pawn has served the Carlsbad community and surrounding region for 25 years, offering a continually expanding selection of firearms, sporting goods, and safes backed by trusted, personalized service.
Visit today to explore the full range of Champion and American Rebel Safes:
(575) 887-1811
1095 N Canal St Ste B Carlsbad, NM 88220
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
FAQ
What did Champion Safe announce on December 3, 2025 about AREB?
How did Courtesy Sporting and Pawn change its safe purchases from Champion (AREB)?
What does the order growth mean for Champion Safe (AREB) sales in southeastern New Mexico?
Who owns Courtesy Sporting and Pawn and how large is its inventory as of the announcement?
Does the December 3, 2025 announcement mention why customers prefer Champion safes (AREB)?
