Champion Safe Reports 65% Year-Over-Year Growth with Sports World Tulsa — Oklahoma’s Destination for 2A, Outdoor Gear and Premium Safes
Rhea-AI Summary
Champion Safe Company (NASDAQ: AREB) reported a 65% year-over-year increase in safe orders from Sports World Tulsa as of Dec. 9, 2025. Sports World is a family-owned, 16,000 sq. ft. superstore in Tulsa with a long-standing local reputation and strong online reviews that highlight staff expertise, fair pricing, and wide selection.
The release notes Sports World’s in-store experience and product education as drivers of sales, and cites Oklahoma’s new SB 50 tax exemption (Nov 2025) for gun safes and firearm-safety devices as a near-term demand tailwind. Contact and location details for Sports World Tulsa are provided for customers.
Positive
- Safe orders +65% YoY from Sports World Tulsa
- SB 50 tax exemption for gun safes effective Nov 2025 in Oklahoma
- 16,000 sq. ft. Sports World Tulsa retail footprint supporting walk-in sales
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus 1 Up 1 Down
AREB’s pre-news gain of 6.54% contrasts with mixed peer moves: FORD up 4.23% while RCKY, VRA, WEYS and DBI showed declines earlier in the day. Momentum scans only flagged DBI and WBUY, reinforcing that AREB’s move appears stock-specific rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Beer distribution deal | Positive | +5.4% | Third Pennsylvania beer distributor added, expanding coverage to 17 states. |
| Dec 03 | Dealer growth update | Positive | -5.6% | Courtesy Sporting and Pawn boosted Champion safe orders nearly 30% YoY. |
| Dec 02 | Beer distribution deal | Positive | -16.9% | Commercial Distributing partnership launched American Rebel Light Beer in MA. |
| Dec 01 | Beer distribution deal | Positive | +13.0% | C & C Distributors added to advance beer rollout in Arkansas. |
| Nov 26 | Social impact partnership | Positive | +1.8% | Champion Safe donated 100 gun vaults in a Utah suicide‑prevention effort. |
Recent news shows mixed reactions: several positive distribution and growth updates aligned with gains, but similar upbeat announcements have also coincided with double‑digit declines, indicating inconsistent market response to expansion headlines.
Over the last few weeks, American Rebel has focused on expanding both its beer and safe businesses. Light beer distribution deals in Pennsylvania, Massachusetts, and Arkansas extended reach to 17 states, with price reactions ranging from -16.92% to +13.04%. Champion Safe dealer growth in New Mexico and a Utah suicide-prevention partnership highlighted the safe segment. Today’s report of a 65% year-over-year order increase at Sports World Tulsa continues this dealer‑expansion narrative within the core safes business.
Market Pulse Summary
This announcement highlights a 65% year-over-year increase in Champion safe orders at Sports World Tulsa and benefits from Oklahoma’s new SB 50 tax exemption on gun safes. It extends a recent series of growth-focused updates across American Rebel’s beer and safe businesses. Investors may track whether similar dealer gains appear in future filings, how ongoing losses and leverage evolve, and how Nasdaq listing compliance and registration activity intersect with these operating developments.
AI-generated analysis. Not financial advice.
Tulsa's massive superstore brings unmatched selection, expertise and a community retail experience that keeps customers coming back
Provo, UT, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, today announced a
Family-owned since 1976 and charging toward its 50th anniversary, Sports World has earned a loyal following because customers know the difference the moment they walk through the door. Sports World is a massive 16,000 sq. ft. superstore offering a broad selection of outdoor gear, accessories, knives, safes, and more — paired with a unique in-store experience that includes the popular Camo Cafe. This extensive retail footprint and community-focused atmosphere have positioned the store as a true retail landmark — the place generations have trusted for nearly five decades.
A Reputation Customers Trust — and Online Reviews Prove It
Sports World’s reputation doesn’t just live inside the store. Across Google, Yelp, and other major review platforms, the retailer consistently earns strong, positive feedback from shoppers who praise:
- Staff who take time to educate, not upsell
- Fair pricing and transparent guidance
- A massive selection that beats big-box competitors
- A welcoming, community-driven atmosphere
- Knowledgeable help choosing the right safe for the right needs
Review after review highlights friendly service, deep product knowledge, and an experience that keeps customers coming back year after year. Sports World’s digital reputation mirrors what people experience the moment they walk in: trust, expertise, and real customer care.
“Sports World has built something special — a place where customers get real expertise and real value,” said Tom Mihalek, CEO of Champion Safe Company. “Tulsa-area buyers want safes that feel substantial, durable, and worth the investment. When they compare steel strength and construction in person, Champion stands out — and Sports World’s team is helping customers understand exactly why.”
Owner Kevin Prall said the store’s customers know quality the moment they see it.
“People want a safe that will last decades,” Prall said. “Champion gives us strong, well-built options at every level. When customers compare the steel, the feel, the weight — they see the difference immediately.”
Sports World Tulsa’s experienced team helps customers understand the differences across Champion’s product families, ensuring buyers find the right safe for their home, business, or specific storage needs. Also as of November 2025, Oklahoma buyers benefit from a new state tax exemption on gun safes and firearm-safety devices under SB 50 — making it the perfect time to invest in a Champion safe!
Visit Sports World Tulsa
6841 E. 41st Street
Tulsa, OK 74145
Phone: 918-742-4027
Hours:
• Monday–Friday: 9:00 AM – 5:00 PM
• Saturday: 9:00 AM – 4:00 PM
• Sunday: CLOSED to go shoot!
For more information, visit sportsworldtulsa.com
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
FAQ
What did Champion Safe (AREB) announce on Dec. 9, 2025 about Sports World Tulsa orders?
How does Oklahoma's SB 50 affect Champion Safe (AREB) sales in 2025?
Where is Sports World Tulsa located and what are its hours mentioned in the announcement?
Why does Champion Safe say Sports World Tulsa is driving higher orders for AREB products?
Does the announcement provide contact information for Sports World Tulsa mentioned by Champion Safe?
When was the Champion Safe press release dated and which ticker is referenced?
