Champion Safe Partners with Utah Department of Veteran and Military Affairs to Advance Suicide Prevention
Rhea-AI Summary
Champion Safe Company (NASDAQ: AREB) announced a partnership with the Utah Department of Veteran and Military Affairs (UDVMA) on Nov. 26, 2025 to advance suicide prevention in Utah’s military-connected communities.
As part of the collaboration Champion Safe donated 100 gun vaults to UDVMA to promote secure firearm storage and reduce suicide and accidental harm. The partnership will include training and outreach, and directs veterans to free suicide-prevention training at LiveOnUtah.org and crisis support via Dial 988 then press 1 or Text 838255.
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News Market Reaction – AREB
On the day this news was published, AREB gained 1.82%, reflecting a mild positive market reaction. Argus tracked a peak move of +9.4% during that session. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $136K to the company's valuation, bringing the market cap to $8M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
AREB was down 1.87% while footwear/accessories peers were mixed: FORD up 4.23%, RCKY up 2.45%, VRA up 1.69%, WEYS flat at -0.03%, and DBI down 2.28%. Moves did not cluster in one direction, suggesting stock-specific factors rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Beer distribution deal | Positive | +0.0% | Fifth Pennsylvania distributor for American Rebel Light Beer, expanding to 1,400 accounts. |
| Dec 09 | Dealer growth update | Positive | -6.1% | Sports World Tulsa safe orders up 65% year over year with new tax tailwind. |
| Dec 08 | Beer distribution deal | Positive | +6.5% | Banko Beverage partnership adds fourth top-tier PA distributor and seventh new wholesaler. |
| Dec 04 | Beer distribution deal | Positive | +5.4% | Mid-State Beverage agreement expands beer footprint across 12 Pennsylvania counties. |
| Dec 03 | Dealer growth update | Positive | -5.6% | Courtesy Sporting and Pawn boosts Champion safe orders nearly 30% year over year. |
Recent AREB and Champion Safe operational and growth announcements have often been met with mixed to negative next-day reactions, even when the news was strategically positive.
Over the last several weeks, American Rebel and Champion Safe have focused on expansion and dealer growth. Announcements included new Pennsylvania distributors for American Rebel Light Beer, extending reach to more than 1,400 retail accounts across multiple counties, and dealer partners reporting 65% and nearly 30% year-over-year gains in safe orders. Despite these fundamentally positive distribution and sales updates, share-price reactions ranged from mid-single-digit gains to similar-sized declines. Today’s Utah veteran-focused partnership continues the theme of brand-building and community engagement rather than direct financial metrics.
Market Pulse Summary
This announcement highlights Champion Safe’s donation of 100 gun vaults to support suicide prevention among Utah’s military-connected communities, reinforcing its role in secure firearm storage. It extends a pattern of partnerships aimed at brand visibility and community engagement rather than near-term revenue. In context of recent regulatory filings citing losses, leverage, and listing conditions, investors may watch how such initiatives translate into dealer demand, product mix, and overall sales traction over time.
AI-generated analysis. Not financial advice.
As part of its commitment to this mission, Champion Safe Company recently donated 100 gun vaults to UDVMA.
Provo, UT, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, has joined forces with the Utah Department of Veteran and Military Affairs (UDVMA) to strengthen suicide prevention within Utah’s military-connected communities. Built on shared values of service, integrity, and community support, the partnership aims to make a measurable difference for those who have served or are currently serving our nation.
Secure firearm storage plays an essential role in preventing suicide and reducing accidental harm. By helping families create safer home environments, secure storage tools—like personal gun vaults—support evidence-based strategies that save lives.
As part of its commitment to this mission, Champion Safe Company recently donated 100 gun vaults to UDVMA. This donation marks the beginning of a long-term collaboration focused on reducing the number of veteran suicides in Utah.
"Our veterans and active-duty service members represent the best of our country. Partnering with UDVMA allows us to support them in a meaningful way—turning awareness into action and helping strengthen the families who stand behind them," said Tom Mihalek, CEO of Champion Safe Company.
Champion Safe Company and UDVMA encourage every veteran, active-duty service member, and family member to take the free suicide-prevention training available at LiveOnUtah.org. The military-focused playbooks provide practical tools to recognize warning signs, engage in difficult conversations, and connect others with essential support.
Scott Colagrossi, a 20-year Marine Corps veteran and current Business Development Manager for Champion Safe Company, emphasized the deeper purpose behind the collaboration. "This partnership is a commitment—one rooted in loyalty, responsibility, and service to one another. Through training, education, and safe-storage initiatives, we can stand shoulder to shoulder with Utah’s military community and help keep families safe and supported."
Kayle Smith, Suicide Prevention & Resiliency Program Manager at UDVMA, said the donation and collaboration reflect progress achieved through strong partnership. "Working with Champion Safe amplifies our outreach efforts and gives Utah’s military-connected community greater access to the tools and knowledge that prevent tragedies and strengthen families."
Individuals in crisis—or those concerned for a loved one—are encouraged to contact the Veterans Crisis Line by dialing 988 and pressing 1, or by texting 838255 for immediate, confidential support.
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Utah Department of Veteran and Military Affairs: veterans.utah.gov | kaylesmith@utah.gov
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Matt Sheldon: Matt@Precisionpr.co 917-280-7329
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
FAQ
What did Champion Safe (AREB) donate to UDVMA on November 26, 2025?
How does the Champion Safe and UDVMA partnership aim to prevent veteran suicide?
Where can veterans find the free suicide-prevention training mentioned by Champion Safe (AREB)?
What crisis resources were provided in the Champion Safe and UDVMA announcement?
Who from Champion Safe commented on the UDVMA partnership and its purpose?
