CADILLAC FORMULA 1® TEAM REVEALS HISTORIC FIRST LIVERY
Rhea-AI Summary
Cadillac Formula 1 Team (GM) unveiled its first race livery, a dual black-and-white design, ahead of its 2026 F1 debut. The reveal aired during Super Bowl LX and was shown live in Times Square, aiming for broad global exposure before the Melbourne Grand Prix (March 6-8, 2026).
The asymmetric chevron-gradient livery nods to Cadillac heritage. The team will contest 24 races in 2026, fielding drivers Checo Pérez and Valtteri Bottas, with Zhou Guanyu as reserve and Colton Herta as test driver.
Positive
- Livery revealed during Super Bowl LX with ~130 million viewers
- Public unveiling in Times Square for broad U.S. visibility
- Team scheduled for 24 races in the 2026 Formula 1 season
- Grand Prix debut set for Melbourne, Australia (March 6-8, 2026)
- Experienced driver pairing: 526 starts, 106 podiums, 16 victories
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
GM gained 1.13% with peers also positive: F +0.15%, HMC +0.98%, RACE +0.52%, STLA +1.68%, LI +3.10%. Scanner data does not flag a coordinated sector momentum move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | Earnings & capital return | Positive | +8.8% | 2025 results, 2026 guidance, higher dividend and new buyback authorization. |
| Jan 26 | Charging partnership | Positive | -0.3% | Integration of Electrify America fast chargers into GM brand apps. |
| Oct 21 | Quarterly earnings | Neutral | +14.9% | Q3 2025 results with revenue, profit decline but raised full-year guidance. |
| Oct 20 | Dividend declaration | Positive | -0.7% | Announcement of a cash dividend of <b>$0.15</b> per share. |
| Sep 25 | Strategic philanthropy | Neutral | +1.1% | BrightDrop EV van donation and expanded Red Cross collaboration. |
Recent history shows strong positive reactions to major financial updates, while operational or partnership news has produced smaller, sometimes contrary, price moves.
In the last six months, GM’s stock reacted strongly to major financial disclosures. Full-year 2025 results and 2026 guidance with a higher dividend and new $6.0B buyback on Jan 27, 2026 coincided with an 8.75% gain. Q3 2025 results on Oct 21, 2025 saw a 14.86% move after revenue and updated guidance. By contrast, strategic and brand-building news, such as charging integration and philanthropy, generated modest, mixed reactions. Today’s Cadillac F1 livery reveal fits that strategic/brand category rather than a core financial event.
Market Pulse Summary
This announcement highlights GM’s push to elevate the Cadillac brand on the global stage through its new Formula 1 program, introduced via a Super Bowl campaign reaching over 130 million viewers. It adds a high-visibility motorsport platform rather than altering near-term financials. In context of prior earnings-driven moves, investors may watch how this F1 effort supports brand equity, vehicle demand, and future disclosures in regular financial reports and regulatory filings.
Key Terms
formula 1 technical
grand prix technical
AI-generated analysis. Not financial advice.
The livery was unveiled to a global audience through a national TV advertising spot during Super Bowl LX at Levi's Stadium in
Shortly after the ad appeared on TV, a replica of the first Cadillac Formula 1® Team car was unveiled in dynamic fashion in Times Square, the busiest destination in
The Cadillac Formula 1® Team car is dual color, with one black side and one white side. The design gradient, which evokes speed when the car is stationary, is actually a Cadillac chevron repeating: a subtle nod to the co-ownership of General Motors and the iconic Cadillac symbol. Drawing on cinematic craft and musical restraint, the livery reveal film is directed by Sam Piling, whose work is known for turning simple ideas into visceral, high-impact visual statements, and scored by Max Richter, one of the world's most influential contemporary composers. The livery uses asymmetry as a deliberate design philosophy: a yin-and-yang balance expressed through stark black and white, where grit, determination, and performance meet aspiration, optimism and ambition.
"This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,'' said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings. "Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.''
"Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1," said GM President Mark Reuss. "The momentum is building toward
The team will compete at the pinnacle of motorsport over 24 races in 2026, visiting the world's most iconic and historic racetracks, including three venues on American soil: the Miami International Autodrome (May 1-3), the Circuit of The
Graeme Lowdon, Team Principal of the Cadillac Formula 1® Team, added: "I'm incredibly proud to reveal the colors of our 2026 Formula 1 challenger. We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before."
The team, which has bases in
On track, Checo Pérez and Valtteri Bottas will lead the team as its first Grand Prix drivers. The pair, who hail from
About Cadillac Formula 1® Team
The Cadillac Formula 1® Team is a specialist motor racing team competing in the FIA Formula 1 World Championship. Backed by TWG Motorsports and General Motors, the team has operations in
About TWG Motorsports
TWG Motorsports is the motorsports entity of TWG Global, unifying a robust racing portfolio across the world's biggest stages in Formula 1®, INDYCAR, Formula E, IMSA, and NASCAR. With strategic partnerships that include General Motors on the Cadillac Formula 1® Team and ownership of Andretti Global, Wayne Taylor Racing and Spire Motorsports, TWG Motorsports combines deep technical expertise, proven competitive excellence and industry-leading business acumen. TWG Motorsports is committed to innovating, growing and winning at the highest levels of the sport.
Learn more at TWGMotorsports.com.
About GM
General Motors (NYSE: GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM's Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future. GM Motorsports, including the Cadillac Formula 1® Team develops and proves advanced technologies in the most demanding environments, accelerating innovation in performance, safety, efficiency, and electrification for its production vehicles. Cadillac Racing is one of the leading manufacturers in the IMSA and FIA World Endurance Championships (WEC). Chevrolet competes in single seaters in the US IndyCar series, and in NASCAR with multiple team partners and drivers. Corvette customer teams compete in GT series across the globe including IMSA and WEC.
Learn more at GM.com.
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SOURCE Cadillac Formula 1 Team
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